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DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260415T221649
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UID:22742-1672358400-1672444799@marketing.com.au
SUMMARY:Facebook Marketing Online Course
DESCRIPTION:Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use. \nLearning Outcomes \n\nIdentify the three key advertising platforms on Facebook and describe their functionality\nLearn about the features and placements of Facebook Ads\nUnderstand how the Facebook Algorithm works\nReproduce the Facebook Ad structure\nComplete a paid strategy template based on the three steps to creating awesome Facebook ads\nCreate immersive campaign and learn how to implement and run new marketing campaigns\nUnderstand buyer stages and how your content needs to be configured to match your audience\nDescribe the three types of targeting offered by Facebook\nIdentify five core principles of effective community management\nUnderstand the five core principles of effective community management\n\nWhat to expect when you are studying the Facebook Marketing Course  \n\n15-20 hours of online\, self-paced learning with unlimited mentor support\nSix months of course access to complete at your own-pace\nWork on the strategy for your chosen organisation or personal brand\nQuizzes to self-check progression\nTools and templates that are immediately applicable \nFree access to monthly masterclasses with industry experts \nOpportunity to be part of a thriving Facebook group with like-minded individuals
URL:https://marketing.com.au/event/facebook-marketing-online-course-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260415T221650
CREATED:20221001T023310Z
LAST-MODIFIED:20221009T002700Z
UID:22744-1672358400-1672444799@marketing.com.au
SUMMARY:Certified Digital Marketing Professional Course – DMI Pro
DESCRIPTION:Learn key digital marketing disciplines. From PPC to SEO\, Content to Video\, Social and Analytics. Perfect for career switchers\, business owners and all marketing professionals seeking to boost their skills. \nGet all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field\, we ensure you’ve got the most up to date and relevant learning\, always. \n\nCourse Info \nCourse Length: 30 hours Online\nSelf-Paced Learning\nCompletion Time: up to 26 week\nProfessional Certification \n\nModules of Capability \nDMI Pro give you the tools to become a smart and capable player on the digital stage. When you’re done\, you’ll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks – of knowledge\, of your career\, of the brand new Certified Digital Marketing Professional that is you. \nHere is what you need to know 1-10: \n\nIntroduction to Digital Marketing\nContent Marketing\nSocial Media Marketing\nSearch Engine Optimisation (SEO)\nPaid Search (PPC) using Google Ads\nDisplay and Video Advertising\nEmail Marketing\nWebsite Optimisation\nAnalytics with Google Analytics\nDigital Marketing Strategy
URL:https://marketing.com.au/event/certified-digital-marketing-professional-course-dmi-pro-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20221230T080000
DTEND;TZID=Australia/Melbourne:20221230T170000
DTSTAMP:20260415T221650
CREATED:20221001T023859Z
LAST-MODIFIED:20221009T002700Z
UID:22746-1672387200-1672419600@marketing.com.au
SUMMARY:YouTube Marketing Online Course
DESCRIPTION:A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format\, as well as in virtual workshops. \nDate: On Demand\nDelivery: Online\nDuration: 20 hours. self paced \nLearn how to: \n\nCreate engaging YouTube videos\nUse paid YouTube ads\nRecord\, edit and publish videos\nGrow and manage your channel\nAnalyse and report\n\nKey Takeways:  \n\nA YouTube overview including features and advantages\nLearn how to create a channel\, upload video\, use ads\, playlists and end screens. Explore live\, 360° video and Shorts\nGrow your knowledge of optimising for maximum views\, how to grow your network and provide value to your audience\nOptimise your campaigns with analytics and insights. Report on key metrics.\nLearn the four Cs – Cross promotion\, Consistency\, Collaboration and Creativity\nCustomise your channel\, Call to Actions (CTAs)\, creating banners and encouraging engagement\nLearn about video production stages\, recording and editing. How to use Canva for editing and thumbnails\nExplore the range of advertising formats including TrueView\, Discovery and Bumper ads\, partnering with influencers and ad campaigns
URL:https://marketing.com.au/event/youtube-marketing-online-course-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Video
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