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DTSTART;VALUE=DATE:20221215
DTEND;VALUE=DATE:20221216
DTSTAMP:20260417T013317
CREATED:20221009T001311Z
LAST-MODIFIED:20221009T002702Z
UID:22808-1671062400-1671148799@marketing.com.au
SUMMARY:Marketing Essentials Training in Sydney
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing
URL:https://marketing.com.au/event/marketing-essentials-training-in-sydney/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20221215
DTEND;VALUE=DATE:20221216
DTSTAMP:20260417T013317
CREATED:20221009T001740Z
LAST-MODIFIED:20221009T002701Z
UID:22813-1671062400-1671148799@marketing.com.au
SUMMARY:Big Data Strategy 1 Day Training in Sydney
DESCRIPTION:Developing and implementing a Big Data strategy is vital if you want to stay in business in the coming years. Big Data offers so many benefits to organizations and research indicated that companies leveraging Big Data financially outperform their peers by 20% or more. So\, if you do not want to be left behind\, you should focus on Big Data now. \nBut what is Big Data? How should you develop a Big Data strategy? What can Big Data do for your organization and how should you deal with the privacy aspect of Big Data? Important questions to ask that can be difficult to answer without sufficient knowledge on Big Data. \nThis unique Big Data strategy training focuses on Big Data from a business perspective and will provide you with all the knowledge and valuable insights to develop a successful and winning Big Data strategy. This is the only training available that focuses on Big Data from a strategic point of view. \nCourse Outline: \n1. Big Data History \n\nExplanation of the vast moving times we are living in and how that affects organizations\nGroup exercise to understand one’s data requirements / dreams\n\n2. 7 V’s of a Big Data Strategy \n\nExplanation of the 7 V’s of Big Data and how that affects your Big Data Strategy.\nVolume\, Variety\, Velocity\, Veracity\, Variability\, Visualization and Value\n\n3. Important Big Data Trends \n\nThe Mobile Revolution\, requiring a different Big Data approach\nThe Internet of Things\nThe Industrial Internet\nThe Quantified Self\nBig Social Data\nOpen / Public Data\n\n4. Big Data Techniques \n\nMarket overview\nHadoop and MapReduce\nVarious ways of analysing your data\nData mining\nMachine learning\nDescriptive\, predictive and prescriptive analytics\nSemantics\n\n5. Privacy & Ethics \n\nBig Data ownership\n4 ethical guidelines\nBig Data security\n\n6. Big Data Roadmap \n\nKey characteristics data-driven company\nBig Data ROI\nBig Data on the Balance sheet\nBig Data Governance\nDeveloping a Big Data strategy\nBig Data use case framework – 9 generic Big Data use cases\n\n7. Big Data within your organization \n\nBig Data and Marketing / PR\nBig Data and Human Resources\nBest Practices of Big Data\n\nTarget Audience: \nThe Big Data Training is tailored towards decision-makers\, marketers\, operations managers\, supply-chain managers\, HR managers\, sales representatives\, IT personnel and/or financial controllers who want to learn more about Big Data and what it can do for their organization. \nThree use cases of target audiences: \n1. Senior VP of Marketing large American retail chain \nThe Big Data training helped me understand how to make use of different customer data sources in order to offer the right product at the right moment to the right customer via the right channel. Developing a Big Data strategy is not easy\, but this training enabled me prepare the board for our Big Data strategy \n2. Operations Manager at a Regional European Manufacturer Company \nWe have been thinking to make a move to become a smart factory\, but we did not have a common understanding what Big Data meant and what it could do for our organization. Since we took this training\, we now understand the different important aspects to take into account when starting with Big Data. We expect our smart factory to be operational shortly. \n3. IT Employee for a Local Australian Telecom Company \nMy manager asked me to take this training in order to better understand the business aspects of Big Data. Of course I have heard about Big Data\, but I am not a Big Data scientist. This training helped me better understand how we should approach Big Data. In addition\, I now know that I want to take more technical courses to actually become a Big Data Scientist \nLearning Objectives: \nBy the end of the course you understand what big data is and how it affects your organization \n\nYou will learn how to develop a big data strategy\nYou will learn about 8 important trends that affect any big data strategy.\nBig Data brings great responsibility. You will learn how to ensure the privacy of your customers and what the four ethical guidelines are.\nBig data requires new technologies\, in this course you will learn about the most important ones and how they affect your company.\nBig data will only becomes bigger and those brontobytes will become common language in the boardroom. You will understand where big data is heading to and how that affects your organization.
URL:https://marketing.com.au/event/big-data-strategy-1-day-training-in-sydney/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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