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DTSTART;TZID=Australia/Melbourne:20221124T123000
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UID:22733-1669293000-1669307400@marketing.com.au
SUMMARY:How to Create & Execute a Thought Leadership Strategy
DESCRIPTION:This powerful 4-hour online workshop will show you how to create a\nthought leadership strategy that goes the distance! \nLearn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know\, like and trust you. \nWho is it ideal for: \n\nMarketing Consultants\nCMOs looking to build their personal brand\nSenior Professional Marketers\nAgency Owners\nContent Marketing Specialists\nFounders & Entrepreneurs\nHigh-Performing Business Leaders\n\nOutcomes: \n\nPosition yourself for more premium career opportunities\nAttract more new business (if agency or business owner)\nCommand a higher salary (if employed)\nCharge higher rates (if self-employed)\nBe better equipped to help your clients/employer navigate the modern landscape of organic content\, personal branding and standing out in a noisy marketplace\nFast track the growth of your own business by becoming a thought leader\nAttract prestigious collaboration opportunities\n\nWhat you will learn: \nIntroduction to Thought Leadership \n\nWhat is good Thought Leadership?\nHow it is a fusion of Leadership & Strategy & Marketing\nWhy thought leadership content is different to other content\nWhy this type of content will deliver a better ROI for your career/business\nWhy it’s the fastest growing modern marketing discipline\n\nThought Leadership Strategy \n\nBusiness/Career Goals Alignment\nHow to set your thought leadership goals and what is realistic\nThe Do’s and Don’ts of a successful thought leadership strategy\nMonetising Your Message\n\nThought Leadership Branding \n\nEmployee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.\nThe 4 non-negotiables of a brand that connects with its audience\nMessaging and Positioning Fundamentals for thought leadership\nPivoting and Re-positioning\n\nThought Leadership Content \n\nChoosing your Topics and Themes\nA plan for extracting your own thought leadership\nHow to turn your ideas into compelling content\n7P Framework for creating high-converting thought leadership content consistently\nThe 3 Systems you need to get your thought leadership to market\nHow to measure your content success
URL:https://marketing.com.au/event/how-to-create-execute-a-thought-leadership-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
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DTSTART;TZID=Australia/Melbourne:20221124T173000
DTEND;TZID=Australia/Melbourne:20221124T190000
DTSTAMP:20260417T013216
CREATED:20221001T022728Z
LAST-MODIFIED:20221009T002705Z
UID:22735-1669311000-1669316400@marketing.com.au
SUMMARY:Tasmanian Marketers: End Of Year Celebration
DESCRIPTION:Join Tasmanian Marketers and finish off the year with a gathering to enjoy good company and share a wrap up of achievements during 2022. \nCelebrate successes from the year and hear from Tasmania’s prominent marketers on the current trends in excellent practices and strategies.
URL:https://marketing.com.au/event/tasmanian-marketers-end-of-year-celebration/
LOCATION:Wrest Point Hotel\, 410 Sandy Bay Rd\, Sandy Bay\, Tas\, 7005
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Tasmania
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