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UID:21677-1654041600-1654127999@marketing.com.au
SUMMARY:Intro to SQL
DESCRIPTION:We’ve all been there: the data you need to perform analysis or to put together a presentation lives in a database\, and this will be the 20th time that you’ve had to bother the IT department or data engineers for an Excel export of the data. If only there were a simple\, flexible\, and quick way to get the data yourself…. \nSQL to the rescue! \nSQL\, or Structured Query Language\, is a simple programming language that enables you to efficiently create\, alter\, request\, and aggregate data. Databases are ubiquitous in today’s digital world\, and SQL is your key to interacting with the valuable data inside them. Come and learn the basics of databases and how SQL can fit into your workflow\, and practice basic SQL with live activities. \nChart your own career path. Pick up where this workshop leaves off. Enhance your professional data analysis skill set with one of our data analytics offerings. \n\n\n\nTakeaways\n\n\nUnderstand the foundations of databases and when to use SQL.\nLearn and practice the basic syntax of SQL.\nExplore more advanced features of SQL\, such as joining\, grouping\, filtering\, and functions.
URL:https://marketing.com.au/event/intro-to-sql/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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UID:21942-1654070400-1654102800@marketing.com.au
SUMMARY:Intro to Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and ideas catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nGeneral Assembly’s classes\, workshops and events are recreational and for avocational purposes only. No certificate is awarded. \n\n\n\nTakeaways\n\nParticipants of this workshop will learn: \n\nWhere and how to find the necessary data and research inputs to customer journey maps\nProven consumer journey map design methodologies used for major brands and products\nHow to implement consumer journey maps as shown by real business case studies
URL:https://marketing.com.au/event/intro-to-customer-journey-mapping/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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