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DTSTART;VALUE=DATE:20220131
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UID:20737-1643587200-1646611199@marketing.com.au
SUMMARY:IMPACT 2022
DESCRIPTION:IMPACT 2022 featured more than 120 sessions including presentations\, Q&A sessions\, and networking activities on Performance Engineering\, DevOps\, Monitoring and Observability\, Mainframe\, Data Centers\, Cloud\, and more. \nFor more than 40 years\, CMG’s international conference has been the source for education and peer-to-peer exchange for all things enterprise IT and infrastructure. It is the only conference of its kind where attendees can obtain real-world knowledge and training that is not vendor-run. \nIMPACT features sessions on the full scope of digital transformation technologies including Artificial Intelligence and Machine Learning\, Observability\, DevOps\, Performance Engineering\, Digital Process\, Cloud Native Applications\, and the IT infrastructures that support them.
URL:https://marketing.com.au/event/impact-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Website
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LAST-MODIFIED:20220125T072032Z
UID:20963-1645099200-1645102800@marketing.com.au
SUMMARY:Time for an Upgrade: How to Measure Effectiveness in 2022
DESCRIPTION:If cookies are going away (they are)\, and if you should move on from last click attribution (you should!)\, then how should you measure for success in 2022? \nWhat will success look like and how will you know? How will you represent success to the business? \nFollowing on from their last AMI webinar\, Hack your Data & Decide where to spend your next Ad Dollar\, Audience Group will fill you in on how to upgrade your approach to measurement. \nWebinar Key Takeaways: \n\nTech giants like Facebook & Google move the goal posts. Make your own!\nPractical advice on what you should be measuring\, how & why\nROI is different than profit & why that matters\nHigh level understanding of Evidence Based Advertising and Excess Share of Voice (ESOV)\n\nAbout the presenters: \n\n  \nJames McDonald\nDirector and Co-Founder\nAudience Group \nIn his 22+year career\, James worked for ad agencies DDB and OMD\, headed up large accounts at Mojo\, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business\, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder\, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil\, Industrial Australia)\, media strategy (Audience Group) and advertising analytics (Audience Analytics) \nTom Evans\nManaging Director and Co-Founder\nAudience Group \nAfter a not-so short stint on the product side at Microsoft\, Tom embraced a career in branding\, digital\, advertising and media strategy. Tom kicked off his 22+ years in this second phase of his career with Director roles at TW2 Digital in the UK before founding and helming Iconic Brand Agency as Managing Director for nine. After selling his London agency to GroupM\, his first role in Australia was as Head of Client Service and Digital at Decoder. Then he and James joined forces to co-create independent agencies Blue Pencil (advertising)\, Audience Group (media strategy) and Audience Analytics. \nJames and Tom believe most advertising is a waste of money\, which is a driving force behind their evidence-based ethos.
URL:https://marketing.com.au/event/time-for-an-upgrade-how-to-measure-effectiveness-in-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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