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DTSTART;VALUE=DATE:20210910
DTEND;VALUE=DATE:20210911
DTSTAMP:20260421T071804
CREATED:20210705T110903Z
LAST-MODIFIED:20211204T072953Z
UID:19778-1631232000-1631318399@marketing.com.au
SUMMARY:Social Media Course - Sydney live class
DESCRIPTION:A one-day social media training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. It’s a live\, in-person workshop with an experienced educator. \nWe limit numbers and covid-safe rules apply\, including social distancing. \nHow we work  \nWe provide and use: \n\nexamples of best practice (small business and large)\nlive online demonstrations\nlearning resources you can use later (including videos)\na plain English approach to teaching (we avoid tech talk)\npractical exercises which focus on your business\n\nLearn more about how we work. \n  \n  \nWhat’s in the social media course?  \nThis is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are: \n1. Big picture / strategic thinking\n\nthe key principles for success in the long run\nwhat you can learn from businesses using it well\nwhat you can expect to get out of social media\nwhere social media fits in with your overall marketing\nwhich social media platforms to use\n\n2. Key aspects of developing the major platforms\nFacebook \n\nhow to use Facebook for marketing your business\ntips for maximising the effectiveness of Facebook\nwhat to post on Facebook / what works best\nexamples of best practice (small business and large)\nan intro to Facebook advertising\nFacebook learning resources\n\nInstagram \n\nhow to use Instagram for marketing your business\ntips for maximising the effectiveness of Instagram\nwhat to post on Instagram / what works best\nexamples of best practice (small business and large)\nInstagram learning resources\n\nTwitter \n\nhow to use Twitter for marketing your business\ntips for maximising the effectiveness of Twitter\nwhat to tweet about / what works best\nan explanation of the key Twitter tools\nexamples of best practice (small business and large)\nTwitter learning resources\n\nLinkedin \n\nhow to use Linkedin for networking\, branding and B2B\ntips for maximising the effectiveness of Linkedin\nexamples of business people using Linkedin well\nLinkedin learning resources\n\nYouTube \n\nhow to use YouTube & videos for marketing your business\ntips for maximising the effectiveness of YouTube\ntypes of videos you can put on YouTube / what works best\nexamples of best practice (small business and large)\nYouTube learning resources\n\nBlogging \n\nhow to use blogging for marketing your business\ntips for maximising the effectiveness of your blog\nwhat to blog about / genres of blog posts\nexamples of best practice (small business and large)\nblogging learning resources\n\n3. Social media planning\n\nthe key elements of a social media plan\nprac session where we brainstorm content ideas\nthe steps to take you from ideas to plan to implementation\nhow to schedule content to platforms ahead of time\n\n4. Key issues\n\nhow to build and then interact with your community\nwhat to do about negative comments\nhow to measure ROI (return on investment)\n\n5. Starting and managing your time\n\nintro to social media sharing platforms\nhow to schedule platforms ahead of time\nhow to feed and interlink your social media and website\nother tips to help you save time\n\nWhy learn about social media marketing? \nThe cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long-term success\, how successful players are using it\, and how you should be spending your own precious time. \nThose successful businesses have used social media to: \n\nlisten to what’s happening in the market\nbuild relationships with customers\nfocus attention on their brand’s strengths\nposition as a leader in their field and build brand value\nget themselves higher in google searches\ngenerate leads and opportunities\n\n 
URL:https://marketing.com.au/event/social-media-course-sydney-live-class/
LOCATION:Media School Studio – Sydney\, 335 Clovelly Road\, Clovelly\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210910T080000
DTEND;TZID=Australia/Melbourne:20210910T170000
DTSTAMP:20260421T071804
CREATED:20210705T110639Z
LAST-MODIFIED:20211204T072952Z
UID:19776-1631260800-1631293200@marketing.com.au
SUMMARY:Internet Marketing Fundamentals Training in Sydney
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics
URL:https://marketing.com.au/event/internet-marketing-fundamentals-training-in-sydney/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210910T113000
DTEND;TZID=Australia/Melbourne:20210910T143000
DTSTAMP:20260421T071804
CREATED:20210705T114627Z
LAST-MODIFIED:20211204T072953Z
UID:19798-1631273400-1631284200@marketing.com.au
SUMMARY:Senior Marketers Lunch: Marketing Journey from Start Up to Global Business
DESCRIPTION:AMI is excited to be presenting our latest Senior Marketers Lunch at Gallery\, Adelaide CBD. \nAs well as enjoying a delicious lunch with a 2-course meal and drinks\, Rachael Fahey\, General Manager – Marketing and Communications at SAGE\, will be sharing SAGE Group’s journey and key growth points of Marketing Strategy\, Brand Management\, Technology\, Industry and Audience Diversity\, Product Diversification and Skill Development. \nSAGE Group is a global company with a team of more than 500 people over two continents. As an integrated industrial digitalisation services provider\, SAGE has five specialist business units that combine their expertise to support clients to lead into the future on their digital transformation journey\, with the perfect balance of technology\, process and capability. \nPull out your diaries and make sure you secure your ticket now\, and get ready for a fantastic speaker\, plenty of networking opportunities and a delicious lunch.
URL:https://marketing.com.au/event/senior-marketers-lunch-marketing-journey-from-start-up-to-global-business/
LOCATION:Adelaide\, SA\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
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