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DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210512
DTSTAMP:20260421T204557
CREATED:20210410T013453Z
LAST-MODIFIED:20210410T092236Z
UID:18957-1620691200-1620777599@marketing.com.au
SUMMARY:A Marketer's Field Guide to Financial Goal Setting and Measurement
DESCRIPTION:Measuring tactics and displaying the results in fancy dashboards will only get you so far! \nIf you want to make a positive impact on your business (and get ahead in your career)\, you need to develop the financial acumen to measure\, make informed decisions based on actual data\, and communicate marketing’s greater impact to your CFO and management team. \nThat’s what you’ll learn to do in this Master Class\, with revenue catalyst Samantha Stone. \nWhether your business goals are increased revenue\, market share or penetration of a new market\, or recurring revenue\, you’ll learn how to create concrete goals\, establish KPIs\, track marketing’s contribution\, report effectively\, and manage your P&L (profit and loss) ledger. \nOnce you’ve completed the 13 bite-sized (yet comprehensive) lessons\, you’ll have the skills and knowledge needed to make smarter decisions\, secure bigger budgets\, and prove that marketing deserves a seat at the table. \nYou have multiple ways to complete the lessons and earn your certificate of completion: \n\nAttend all of the Watch Parties\nAttend some Watch Parties and complete the rest of the lessons on-demand\nWatch all of the lessons on-demand (starting May 11) when it works for you
URL:https://marketing.com.au/event/a-marketers-field-guide-to-financial-goal-setting-and-measurement/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210512
DTSTAMP:20260421T204557
CREATED:20210410T032306Z
LAST-MODIFIED:20210410T092236Z
UID:19002-1620691200-1620777599@marketing.com.au
SUMMARY:Advanced Email Conference
DESCRIPTION:Unlock The Power Of Next-Level\, Integrated & Engaging Email & Demonstrate Results & Impact: Customer-Focused\, Innovative Email Marketing Content\, Campaigns & Journeys. Embed Customers At The Heart Of Email Marketing With Data-Led Personalisation & Targeting\, Tech\, Automation & AI Advances\, Seamless Multi-Channel Strategies & Compelling Content For Measurable\, Future-Facing Email Campaigns & Journeys That Land Consistently\, Deliver ROI\, Maximise Engagement & Add To The Bottom Line. \n\nCustomer-Centricity – Always! Ensure the customer is constantly at the forefront of your strategy for relatable emails that engage and sell in our new reality\nNext-Level Personalisation: Innovative\, data-led ideas to revitalise your personalisation strategies and speak to every customer\nHigh-Impact Data Targeting: Effectively collect and leverage data to drive CRM systems for targeted\, meaningful emails\nAutomation & AI Advances: Reap the benefits of automated emails without compromising on uniqueness and reach\nWhat Content Will Excite Post-Pandemic? Fresh ideas to captivate audiences with dynamic\, engaging and real-time content\nMulti-Channel Excellence In A Digital World: Where does email fit into the wider marketing mix with digital being number 1?\nEngaging & Effective Email Journeys: Create seamless\, customer-focused journey designs that guide audiences and retain customers for the long-term\nWinning New Digital Innovations & Tech: The latest technology to be investing in to keep your email communications on top!\nMeasure Impact\, Demonstrate ROI: Demonstrate success with clear metrics that attribute marketing wins to email for continued buy-in\nBoosted Deliverability Rates: Ensure your emails don’t get stuck in the spam filter with top ESP strategies and easy wins to maximise deliverability\nFuture Trends\, Changing Landscapes: Post-pandemic\, what does 2022 and beyond hold for email marketing?
URL:https://marketing.com.au/event/advanced-email-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210514
DTSTAMP:20260421T204557
CREATED:20210410T032715Z
LAST-MODIFIED:20210410T092235Z
UID:19004-1620691200-1620950399@marketing.com.au
SUMMARY:#PILIVEGLOBAL21
DESCRIPTION:An International Celebration of Affiliate & Performance Marketing. \nFresh ideas and strategies delivered straight to your home.\nPI LIVE Global is back! Boasting an agenda expertly programmed by PerformanceIN\, with the help of our advisory board\, we are bringing you only the most relevant and engaging sessions and ensuring that you leave with ideas and strategies to boost your program. \nWe know that this period has been disappointing and surprising in equal measure for many\, and we are here to try to make sense of the past 12 months\, and as much as we can\, provide expert commentary on what may be in store for the industry. \nThe world is changing\, and so must we! With shorter sessions catered to peoples schedules when WFH\, we hope to bring people together. By asking the difficult questions\, our aim is to deliver pragmatic solutions and practical insight. \nWe’re really excited to be bringing back the same mix of pre-prepared sessions for polish\, and live Q&As for that interactive element\, this way we hope there will be something for everyone! \nNetworking\n#PILIVEGLOBAL21 is the networking event of the year for the Performance Marketing community! Meet the industry elite and network with 3\,000+ retailers\, publishers and advertisers. \nOur powerful filtering allows you to search delegates by their objectives. Simply choose a time slot that suits you both or use the chat function to start a conversation. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts.
URL:https://marketing.com.au/event/piliveglobal21/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Data,Online
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