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UID:18272-1612173600-1612179000@marketing.com.au
SUMMARY:Intro to behavioural economics
DESCRIPTION:The Stretton Centre has partnered with Greg Kavanagh\, from Branded Culture to take businesses through how they can tap into knowledge that has largely been the domain of big brands\, and use it to benefit their image and the experience of their customers. \nDate: Monday\, 1 February 2021\nLocation: Stretton Centre\nCost: $35 per session \nWhy brand is everyone’s business\, and not just a marketing thing – Registration opens at 9.30am. Workshop starts at 10.00-11.30am\nAll attendees will gain a thorough understanding of ‘brand’ and why it needs to be brought to life throughout the entire organisation.\n \nAn introduction to Behavioural Economics and why consumers behave the way they do – Registration opens at 12.30pm. Workshop starts at 1.00-2.30pm\nAll attendees will gain an understanding of consumer psychology and the irrational way our brains interpret the world. \nWho is Greg Kavanagh? \nGreg has more than 20 years’ experience in marketing\, advertising and brand strategy. Positions include Marketing Management roles at Elders and WorkCover Corporation before switching to the ‘dark side’ of advertising with Leo Burnett\, Jamshop and Showpony where his work was awarded nationally and internationally for creativity and effectiveness. He has extensive experience across an array of industries including financial services\, retail\, sport\, not for profit and government. \nGreg’s company\, Branded Culture specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology\, buyer behavior\, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.
URL:https://marketing.com.au/event/intro-to-behavioural-economics/
LOCATION:The Stretton Centre\, 307 Peachey Road\, Munno Para\, SA\, 5115\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Brand
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CREATED:20210124T042549Z
LAST-MODIFIED:20210410T092344Z
UID:18269-1612173600-1612195200@marketing.com.au
SUMMARY:How to use Mailchimp for Email Marketing
DESCRIPTION:Email Marketing\, when done right\, can be more than 50x more effective than Facebook ads – and it’s free! \nIf you want to find out how to use this incredibly potent marketing tool\, and avoid being spam\, join us for this free course. \nWe’ll cover topics such as: \n\nHow to automate your emails\nHow often to send out your emails\nHow to get people to subscribe\nWhat to include in your emails\, and how long they should be\nHow to convert your emails into $$\nHow to use Mailchimp to create your database\nHow to design templates in Mailchimp
URL:https://marketing.com.au/event/how-to-use-mailchimp-for-email-marketing/
LOCATION:Boss Centre WA\, 12 Cale St\, Midland\, WA\, 6056\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Perth
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