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SUMMARY:Rainmaker Digital Summit
DESCRIPTION:A Virtual Business & Marketing Summit to benefit the people and animals of Australia\n45 Speakers. One Global Community. One Goal: Australian Bushfire Relief. \nAttendance fee: minimum $50 suggested donation to one of our recommended Australian charities. 100% of all donations go directly to recognized charities working in Australia. \nJoin 45 international speakers and recognized top industry experts as they bring you the best tutorial sessions packed full of actionable strategies and advice for business and marketing. \nYour donation gets you full access to the online summit from January 31 to March 2\, 2020 with topics covering digital marketing\, social media\, content creation\, and business development.
URL:https://marketing.com.au/event/rainmaker-digital-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200203
DTEND;VALUE=DATE:20200205
DTSTAMP:20260424T022335
CREATED:20200105T094143Z
LAST-MODIFIED:20200222T051724Z
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SUMMARY:Marketing Analytics Symposium - Sydney (MASS)
DESCRIPTION:Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium – Sydney (MASS) will bring together business leaders\, analysts and practice orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics. \nFeaturing top industry practitioners and world renowned academics on the speaker panel\, including: \n• Steven Scheeler\, Omniscient Neurotechnology\, McKinsey and Company\, former CEO of Facebook (Australia and New Zealand)\n• Andy Lark\, Group Lark\n• Kshira Saagar\, Global Fashion Group\n• Jason Tonelli\, Performics Australia\n• Vijay Solanki\, The B’old INtern\n• Willem Paling\, IAG\n• Joel Trethowan\, Alchemy One\n• Ayelet Israeli\, Harvard Business School\n• Abhishek Borah\, INSEAD\n• Harald J. van Heerde\, UNSW \nAnd many more! \nLearn how data and analytics will affect: \n\+ Online Retailing + Above-the-line promotions + Online promotion + Customer Experience + Customer Communication Analytics + Sales Forecasting + AI and Marketing Analytics + Omnichannel Acquisition + more! + \n20% DISCOUNT off Day One ticket available (full price at $595)\nQuote promo code MAR20
URL:https://marketing.com.au/event/marketing-analytics-symposium-sydney-mass/
LOCATION:Pier One Sydney Harbour\, 11 Hickson Road\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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DTSTART;TZID=Australia/Melbourne:20200203T090000
DTEND;TZID=Australia/Melbourne:20200203T130000
DTSTAMP:20260424T022335
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SUMMARY:Google Ads Fundamentals Training
DESCRIPTION:Google Ads is kind of like skipping the queue at an amusement park. People are most likely already looking for you on search\, and Google Ads will get you right to the top of results. \nInterested? Here’s the catch – for your ads to be effective\, you have to show up in front of a relevant audience\, at a relevant time. This is where this workshop comes in. \nGordon Digital is a Google partner agency and over the years we’ve helped numerous small businesses grow with Google. In this training\, we get straight to the point and give you the fundamental skills to build a successful campaign. \nThis workshop gives you the skills required to operate the Google Ads platform. With attendance limited to 6 people only\, it’s an intimate learning environment to give you the best results. \nMorning tea and coffee included but remember to bring a laptop! \nWhat we’ll cover and do on the day: \n\nGoogle Ads terminology\nKeyword research\nCampaign optimisation techniques\nPersuasive copywriting techniques\nBuilding a Google Ads campaign\nQ&A Session\nCampaign build checklist to take home\n\nYour workshop host:\nNgawai Mason is the Google Ads strategist here at Gordon Digital. She has a knack for strategy and reading data\, not to mention the ability to break down complex information in a way that’s easy to understand. Wondering how to create ad campaigns convert? Ngawai’s your gal.
URL:https://marketing.com.au/event/google-ads-fundamentals-training/
LOCATION:Gordon Digital Studio\, 2b/643 Wynnum Road\, Morningside\, QLD\, 4170\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Queensland
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DTSTART;TZID=Australia/Melbourne:20200203T100000
DTEND;TZID=Australia/Melbourne:20200203T113000
DTSTAMP:20260424T022335
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SUMMARY:Future Trends - The Subscription Economy Surge
DESCRIPTION:Join us on Wednesday 3 February as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world. \n\nLife during the pandemic has altered so many aspects of consumer behaviour\, one of which is the dramatic rise of the subscription economy. \nThe need for remote means of engagement between brands and customers has extended beyond just digital communications this year. \nMany brands have pivoted quickly to launch entirely new business models to better serve customers in their own home\, which has included the further rise of subscriptions – for both services and products. Half of consumers (53%) now have a paid media streaming subscription\, while over a third (37%) subscribe to a paid next-day delivery service. \nChaired by Scott Logie\, Customer Engagement Director\, REaD Group\, tune in on Wednesday 3 February to: \n\nHear tangible examples of how new customer might emerge in a post-pandemic world\nLearn from Tim Bond\, Head of Insight\, DMA\, how the subscription model facilitates consumers both discovering and showing their loyalty to brands\nDiscover what brands should consider when creating a subscription formular
URL:https://marketing.com.au/event/future-trends-the-subscription-economy-surge/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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