BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20160402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20161001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20170401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20170930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20180331T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20181006T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20171019
DTEND;VALUE=DATE:20171020
DTSTAMP:20260426T203702
CREATED:20170705T133702Z
LAST-MODIFIED:20170705T133703Z
UID:10181-1508371200-1508457599@marketing.com.au
SUMMARY:Content Strategy Workshop
DESCRIPTION:This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes\, and ensure you have the foundations in place to create consistently great content. \n​You will learn how to: \n\nDefine strategic content goals and create buyer personas\nExplore the customer journey and develop content for every step of that journey\nStreamline the process of planning\, creation\, publishing and governance of digital content\nCreate your content marketing Mission Statement\nWork with editorial calendars to deliver consistently relevant and compelling content\nAchieve stakeholder and management support for the ongoing strategy\nEstablish clear and measurable KPIs tied to business outcomes
URL:https://marketing.com.au/event/content-strategy-workshop/
LOCATION:Karstens Sydney\, 111 Harrington Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
END:VCALENDAR