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DTSTART;VALUE=DATE:20160607
DTEND;VALUE=DATE:20160610
DTSTAMP:20260428T111347
CREATED:20160517T071254Z
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UID:7683-1465257600-1465516799@marketing.com.au
SUMMARY:Mumbrella360
DESCRIPTION:Mumbrella360 is a national conference forum discussion of everything under Australia’s marketing and media umbrella. The conference is designed for individuals working in the areas of media\, marketing and entertainment\, providing learning opportunities and understandings of today’s media.  \nMumbrella360 will take place over 3 days at the Hilton Hotel in Sydney\, including keynote speakers from Australia’s most influential media and marketing companies and curated sessions created by various Mumbrella readers. \nAlongside the conference\, Mumbrella360 will run a exciting exhibition area and Masterclass zone for participants to explore as well as creating networking opportunities during the breaks.
URL:https://marketing.com.au/event/mumbrella360/
LOCATION:Hilton Sydney\, 488 Georges Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,SEO,Social Media,Sydney
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DTSTART;TZID=Australia/Melbourne:20160608T083000
DTEND;TZID=Australia/Melbourne:20160608T123000
DTSTAMP:20260428T111347
CREATED:20160518T044202Z
LAST-MODIFIED:20160518T044202Z
UID:7694-1465374600-1465389000@marketing.com.au
SUMMARY:Thought Leadership Series - Brand Management Masterclass
DESCRIPTION:This half-day workshop masterclass is designed for any manager or marketer who wants to learn the ins and outs of better brand management and marketing. The masterclass will examine practical key challenges of being a brand manager and use real-time examples as case studies to further help participants avoid the typical problems and pitfalls of bad brand management. \nThis masterclass will help participants to: \n\nLearn concepts of brand equity and its connection to modern marketing.\nAppreciate the risks of sales promotion and commodification.\nPosition or reposition of a brand\nLearn the importance of brand architecture\nUtilize brand strategy to energize marketing tactics
URL:https://marketing.com.au/event/thought-leadership-series-brand-management-masterclass/
LOCATION:Cliftons Training Facility\, Level 1\, 440 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media,Workshop
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