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X-WR-CALDESC:Events for Marketing.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260107
DTEND;VALUE=DATE:20260108
DTSTAMP:20260406T145752
CREATED:20251230T234302Z
LAST-MODIFIED:20251231T073706Z
UID:27209-1767744000-1767830399@marketing.com.au
SUMMARY:Strategic Marketing Workshop by Mornington Peninsula
DESCRIPTION:Ready to hit the ground running in 2026? Join our strategic marketing workshop online. \nAre you in the midst of the marketing maze? Struggling with the myriads of choices? Wondering which channels\, tactics\, strategies and platforms are the best for your business? \nAre you spending too much energy\, time and resources going into marketing and you still think (or know) you are missing opportunities? \nOR is too little energy going into your marketing? Perhaps you’ve been busy in delivery mode\, now you’ve raised your head and realised the pipeline of work is looking a little dry. \nThis workshop is designed to give you clarity\, direction\, and actionable insights for your marketing efforts. We’ll explore: \n\nStrategy versus tactics: The power of putting strategy before tactics. By setting clear marketing objectives and goals\, aligned with your business and where you are in the business lifecycle.\nSix key pillars to strategic marketing: From social media to SEO\, print brochures to email marketing – the marketing landscape is vast. We will simplify it all and help you consider what you need to prioritise.\nExperience and relationships: Superpower your marketing and connect with more customers.\nAI and your business marketing: Ways to incorporate AI into your business marketing (note: we are doing a full\, dedicated workshop to this also).\n\nTickets are strictly limited \nWe know from running these workshops previously\, that it’s powerful when we hold it with a small number of participants to encourage open dialogue and information sharing between businesses. \nSo\, I’ve capped the numbers so that we can keep the conversation rich. \nRivexe acts as a trusted partner to help business and organisations create sustainable growth and impact. We put strategy before tactics to get results\, aligned with your business goals and objectives. We don’t reinvent the wheel or spruik big (unrealistic) promises\, we lean into our unique blend of tried-and-tested frameworks combined with modern marketing methods. \nWith experience across non-profits\, social enterprise\, government and business\, Xanthe Rivett brings a wealth of knowledge and experience to share in this workshop. \nWe’re here to help you: \n\nReach and connect with more customers\nGain clarity around your message and strategy\nStreamline\, scale and improve
URL:https://marketing.com.au/event/strategic-marketing-workshop-by-mornington-peninsula/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Online,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260111
DTEND;VALUE=DATE:20260112
DTSTAMP:20260406T145752
CREATED:20251231T030126Z
LAST-MODIFIED:20251231T073706Z
UID:27238-1768089600-1768175999@marketing.com.au
SUMMARY:Your 2026 Instagram Strategy by The Digital Picnic
DESCRIPTION:Join The Digital Picnic’s first live session of 2026 — a high-value\, one-hour webinar designed to help you reconnect with your strategy\, confidence\, and community. \n\n\n\n\nIn Your 2026 Instagram Strategy\, TDP’s Founder and CEO\, Cherie Clonan\, breaks down everything that changed on Instagram in 2025 and what you need to focus on now to grow in 2026. This free webinar is built for business owners\, marketers\, and creatives who are ready to stop guessing and start showing up with purpose. Expect practical strategy\, generous teaching\, and an introduction to the supportive community that powers The Digital Picnic’s Sunday Growth Club.
URL:https://marketing.com.au/event/your-2026-instagram-strategy-by-the-digital-picnic/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260113
DTEND;VALUE=DATE:20260114
DTSTAMP:20260406T145752
CREATED:20251230T234638Z
LAST-MODIFIED:20251231T073705Z
UID:27212-1768262400-1768348799@marketing.com.au
SUMMARY:AI & Your Business Marketing (webinar)
DESCRIPTION:Here’s been some big updates\, announcements and changes in the world of AI and these impact the way consumers are shopping\, browsing and connecting with businesses. \nSo\, we’re running this workshop again by popular demand\, so that business owners and leaders can get informed. \nSEO\, ecommerce\, advertising\, customer experience and sales – we’ll share the data insights so that you can identify opportunities for your business. \nWe’ll also share practical examples of the impacts on business and strategies you can implement to gain a competitive edge.
URL:https://marketing.com.au/event/ai-your-business-marketing-webinar/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Melbourne,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260113
DTEND;VALUE=DATE:20260114
DTSTAMP:20260406T145752
CREATED:20251230T235941Z
LAST-MODIFIED:20251231T073705Z
UID:27220-1768262400-1768348799@marketing.com.au
SUMMARY:Attracting More Clients: The New SEO and AI Search
DESCRIPTION:AI is rewriting Google’s rules\, and many sites are already losing up to 40% of their traffic. Is your website ready to adapt to the New Google and AI Search? \nThis workshop is looking at three aspects of the new search environment: \n1. Google has changed. Are you using all Google options? \nGoogle has changed from Search Engine to Answer Engine. As a result\, the number of zero-click results is rising fast in Australia. We will discuss how to adapt your website so it will appear in the new Google in a way that people will click through to your website. \n2. Using AI for your SEO \nUsing tools such as ChatGPT can significantly enhance SEO efforts; however\, for both Google and AI-driven searches\, they must be applied correctly. Improper use can negatively impact – and potentially severely diminish – your website’s traffic. We will go over the different ways to use AI for SEO\, and discuss the most efficient ways to use it. \n3. Search Optimisation for AI Searches \nAs we will see during the workshop\, searches done with AI are entirely different than searches done with Google. This also means that they are looking at different content on your website. We will look at the difference AI is bringing to internet searching and how to optimise your website to use this to your advantage. \nBy the end of the workshop\, you’ll have the know-how to start adapting your website for the new AI-driven search landscape.
URL:https://marketing.com.au/event/attracting-more-clients-the-new-seo-and-ai-search/
LOCATION:Boddington\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260114
DTEND;VALUE=DATE:20260115
DTSTAMP:20260406T145752
CREATED:20251231T032933Z
LAST-MODIFIED:20251231T073705Z
UID:27258-1768348800-1768435199@marketing.com.au
SUMMARY:Goal Setting Strategy Masterclass
DESCRIPTION:Start 2026 with a plan that makes sense for your business\, and goals you’ll actually stick to. \nIf you’ve ever set business goals in January only to abandon them by March\, you’re certainly not alone! Most small business owners write down ideas like “get more clients” or “post more on socials\,” but never create the roadmap to make it happen. \nThis full-day Goal Setting Strategy Masterclass will change that. Together\, we’ll map out your 2026 so you’re not winging it month-to-month. You’ll walk away with clarity\, confidence\, and a strategy that feels doable\, not overwhelming.
URL:https://marketing.com.au/event/goal-setting-strategy-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Management,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260116
DTEND;VALUE=DATE:20260117
DTSTAMP:20260406T145752
CREATED:20251231T033247Z
LAST-MODIFIED:20251231T073705Z
UID:27261-1768521600-1768607999@marketing.com.au
SUMMARY:Use Google Search Console to Drive Traffic and Sales
DESCRIPTION:If Google notices an issue with your website\, the only way it will communicate with you is through Google Search Console. Google Analytics will only track when a visitor\, visits your website. Beyond what visitors do on your website\, it is important to know for what searches your website appeared on Google\, how many of them resulted in a click\, what issues (if any) Google has noticed on your website. In this hands on webinar\, get armed with information\, to help Google index your website better to improve your performance on search.
URL:https://marketing.com.au/event/use-google-search-console-to-drive-traffic-and-sales/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260120
DTEND;VALUE=DATE:20260121
DTSTAMP:20260406T145752
CREATED:20251231T000136Z
LAST-MODIFIED:20251231T073705Z
UID:27224-1768867200-1768953599@marketing.com.au
SUMMARY:Increase your Reach on Facebook and Instagram
DESCRIPTION:Unlock the full potential of Facebook and Instagram marketing to reach a broader audience and grow your online presence. In this workshop\, you will gain practical skills and insights to help you enhance your brand visibility and recognition and drive business growth. \nThis topic covers:\n\nUnderstanding the Facebook and Instagram algorithm to determine what content is seen\nHow to improve your organic reach\nMarketing your business confidently on Facebook and Instagram\nAttracting potential customers\, increasing website traffic\, and boosting sales and conversions\n\nThis session is ideal for businesses looking to build their profile and market their business on Facebook and Instagram.
URL:https://marketing.com.au/event/increase-your-reach-on-facebook-and-instagram/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260121
DTEND;VALUE=DATE:20260122
DTSTAMP:20260406T145752
CREATED:20251230T234909Z
LAST-MODIFIED:20251231T073705Z
UID:27214-1768953600-1769039999@marketing.com.au
SUMMARY:Small Business Marketing: Where to Begin
DESCRIPTION:Feeling overwhelmed by all the marketing advice out there? This practical\, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts. \nWe’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from. \nThis workshop will cover: \n\nUnderstanding your ideal customer\nClarifying your message and brand positioning\nChoosing the right channels for your business\nBasics of content planning and lead generation\nWhat to prioritise when time and budget are tight\nAction planning to get moving fast\n\nBy the end of this workshop\, you’ll have a clear direction for your marketing and know what to focus on next to build momentum.
URL:https://marketing.com.au/event/small-business-marketing-where-to-begin/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260121
DTEND;VALUE=DATE:20260122
DTSTAMP:20260406T145752
CREATED:20251231T000310Z
LAST-MODIFIED:20251231T073705Z
UID:27226-1768953600-1769039999@marketing.com.au
SUMMARY:Creating Engaging Video Content
DESCRIPTION:Video is one of the most effective ways to engage your target audience and create brand awareness. In this workshop\, you will learn the fundamentals of creating engaging video content from techniques to enhance your storytelling through visuals to user friendly video editing tools. This workshop is specifically tailored to beginners\, providing a step by step guide to the entire video creation process. \nIn this workshop\, you’ll use the following programs:\n\nCanva\nCapCut\nTikTok\nInstagram\nVeed\n\nYou will need to bring your:\n\nSmartphone\nLaptop or desktop computer\n\nThis topic covers:\n\nSimple techniques for enhanced storytelling through visuals\nStep by step video editing workflow to guide you through conceptualising and producing content\nVarious user friendly video editing tools\nVideo content techniques to use across different channels.\n\nThis session is for businesses looking to create social media videos to showcase their brand.
URL:https://marketing.com.au/event/creating-engaging-video-content/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Perth,Social Media,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260122
DTEND;VALUE=DATE:20260123
DTSTAMP:20260406T145752
CREATED:20251231T033718Z
LAST-MODIFIED:20251231T073704Z
UID:27264-1769040000-1769126399@marketing.com.au
SUMMARY:Create a Week’s Worth of Content in Just 1 Hour
DESCRIPTION:Creating consistent\, engaging content for your business can feel like a full-time job—but it doesn’t have to be. This webinar is designed to help small business owners plan and produce a full week’s worth of social media or marketing content in just one hour. You’ll learn practical strategies\, time-saving tools\, and a repeatable system that will keep your content fresh\, relevant\, and ready to post without the overwhelm.
URL:https://marketing.com.au/event/create-a-weeks-worth-of-content-in-just-1-hour/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260122
DTEND;VALUE=DATE:20260124
DTSTAMP:20260406T145752
CREATED:20251230T235321Z
LAST-MODIFIED:20251231T073704Z
UID:27217-1769040000-1769212799@marketing.com.au
SUMMARY:Data-Driven Storytelling
DESCRIPTION:Learn how to utilise infographics and data visualisation as part of your content and communications strategy. \nThis introductory workshop has been designed for communications and engagement professionals who want to harness data to create engaging content\, but do not have a background in statistics. \nParticipants will learn how to effectively pair the right storyline\, with the right chart\, graph\, or infographic. Participants will also be empowered to participate more proactively in discussions with data and design colleagues\, and clients\, about best practice data-driven storytelling.
URL:https://marketing.com.au/event/data-driven-storytelling/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online
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