BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20260404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20261003T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260407T073047
CREATED:20250704T095618Z
LAST-MODIFIED:20250704T110254Z
UID:26979-1762387200-1762473599@marketing.com.au
SUMMARY:Email Marketing Workshop: create campaigns that drive engagement
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/email-marketing-workshop-create-campaigns-that-drive-engagement/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260407T073047
CREATED:20250704T095855Z
LAST-MODIFIED:20250704T110254Z
UID:26983-1762387200-1762473599@marketing.com.au
SUMMARY:AI Marketing Bootcamp
DESCRIPTION:Supercharge your marketing efforts with AI in this one-day\, high-intensity bootcamp. Learn the fundamentals of ChatGPT\, set yourself up for success\, and discover how to achieve consistent quality results with ChatGPT and some of the most impactful AI tools. Leave with a clear\, actionable roadmap to implement AI in your marketing strategy. \nThe AI Marketing Bootcamp is designed for marketers looking to rapidly embrace the power of AI. In just one day\, you’ll get hands-on with ChatGPT and other cutting-edge tools to learn how to enhance your marketing strategies\, boost customer engagement\, and drive ROI. You’ll walk away with practical skills and a clear plan to immediately integrate AI into your marketing toolkit. \nWho should attend  \nThis bootcamp is ideal for marketing professionals and strategists who want to stay ahead of the curve\, harness the power of AI\, and make an immediate impact on their business. Whether you’re completely new to ChatGPT or using it semi-regularly\, this program bridges beginner and intermediate levels\, offering actionable insights to transform your marketing approach. \nTopics covered\n\nWhat’s Possible with AI in Marketing: How AI is reshaping the marketing landscape.\nMastering ChatGPT for Marketing Success: Generate high-quality content and customer engagement strategies\, including writing high-quality prompts.\nCustomising AI for Your Brand: Train AI to understand your business\, industry\, and customers.\nIntegrating AI Tools: Learn about other AI tools that can amplify your marketing efforts.\nCreating an AI-Powered Marketing Strategy: Walk away with a step-by-step plan for AI integration.\n\nLearning Outcomes \n\nGain competence and confidence in using of ChatGPT to create marketing content and customer engagement strategies.\nUnderstand how to develop a clear\, actionable AI-powered marketing strategy.\nLearn how to integrate AI tools seamlessly into your existing marketing processes.\nGain hands-on experience with AI tools that you can implement immediately.\nLeave with confidence in your ability to leverage AI to boost ROI.
URL:https://marketing.com.au/event/ai-marketing-bootcamp/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260407T073047
CREATED:20250907T015548Z
LAST-MODIFIED:20250907T022314Z
UID:27070-1762387200-1762473599@marketing.com.au
SUMMARY:AMI Email Marketing. Half-day Masterclass
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/ami-email-marketing-half-day-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251110
DTEND;VALUE=DATE:20251111
DTSTAMP:20260407T073047
CREATED:20250907T015930Z
LAST-MODIFIED:20250907T022314Z
UID:27074-1762732800-1762819199@marketing.com.au
SUMMARY:AMI's Assessing Ideas
DESCRIPTION:The only online course in the world that teaches you how to assess ideas\, underpinned by a systematic method. \nLearn how to evaluate ad concepts and make better creative decisions. \nDesigned to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical\, fun and easy to implement. \n\n\nWho should attend? \nThe course is designed for anyone who is actively involved in assessing and deciding upon creative ideas. \nIt’s designed for both B2C and B2B marketers and is considered a foundational skill of the profession. \nThis course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work. \nIt will make you a better marketer overnight. \nTopics covered \n\nImportance of creativity\nThe emotional brain\nThe rational brain\nIdea vs execution\nConstructive feedback\nSelecting an idea\n Keeping an idea pure
URL:https://marketing.com.au/event/amis-assessing-ideas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Graphic Design,Management,Market Research,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251113
DTEND;VALUE=DATE:20251115
DTSTAMP:20260407T073047
CREATED:20250830T052556Z
LAST-MODIFIED:20250907T022314Z
UID:27058-1762992000-1763164799@marketing.com.au
SUMMARY:Marketing Tech Retreat 2025
DESCRIPTION:Designed for deeper and more meaningful connections\, this event is the very opposite of a one-day inner-city conference. With not a single exhibition stand in sight\, the Marketing Tech Retreat offers two days of compelling keynote presentations\, fireside chats and curate social experiences – giving you’re the space and the time to have the conversations that matter most. \nAn Exclusive Forum With Content By Victorian MarTech Leaders for the Challenges You Face\, Coming To You From The Stunning RACV Cape Schanck Resort. \nYou’ll form unparalleled connections in a relaxed\, distraction-free setting that no exhibition hall or inner-city venue could ever match. \nAfter an incredible inaugural event in November 2024 with an audience score of 8.9\, we’re excited to be returning on 12th-14th November. Register your interest to stay up to date with speaker announcements and the 2025 program. \nOur agenda and Topics & Trends report focus on two key themes:\nOperationalising the Process of Personalisation: \n\n– Setting the Strategy – Digital Technology & Architecture\n– Data Enablement – Analytics & Insights\n– The Content Supply Chain – Personalisation at Scale\n– MarTech & CX – Connect Customer Journey’s with AI & Automation\n\nContextualising MarTech in 2025 \n\n– Ownership in MarTech – Who Should\, and Who Does\, Own What in the Digital Marketing Ecosystem?\n– Right-Sizing Your Tech Stack – What Good Looks Like in 2025\n– Harmonising Your Owned Marketing with Your Paid Media\n– Privacy and Regulations for the Future
URL:https://marketing.com.au/event/marketing-tech-retreat-2025/
LOCATION:RACV Cape Schanck Resort\, VIC
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Email marketing,Marketing,Melbourne,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251118
DTEND;VALUE=DATE:20251119
DTSTAMP:20260407T073047
CREATED:20250907T020712Z
LAST-MODIFIED:20250907T022605Z
UID:27076-1763424000-1763510399@marketing.com.au
SUMMARY:Compass Conference 2025 Hobart
DESCRIPTION:Join the community to ponder the year of disruption in the marketing and media industry and delve into the trends that will shape the future. Compass runs as a seven-city roadshow covering Hobart\, Brisbane\, Sydney\, Perth\, Adelaide\, Melbourne and Auckland.
URL:https://marketing.com.au/event/compass-conference-2025-hobart/
LOCATION:Hope & Anchor Hotel\, Hobart\, TAS
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Meetup,Tasmania
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251119
DTEND;VALUE=DATE:20251120
DTSTAMP:20260407T073047
CREATED:20250830T024902Z
LAST-MODIFIED:20250830T024936Z
UID:27052-1763510400-1763596799@marketing.com.au
SUMMARY:Global Virtual MarTech Summit APAC & EMEA
DESCRIPTION:This Global Virtual MarTech Summit will showcase key insights\, challenges\, and success stories as we look back on a year where AI has moved from hype to real-world application. Welcome to the 34th edition of the Global Virtual MarTech Summit APAC & EMEA where leading marketing professionals will gather to tackle the topic on everyone’s minds\, AI. \nThis summit is designed for senior-level MarTech & Marketing professionals in functions such as: \nAI in Marketing | AI Strategy & Innovation | Prompt Engineering | Chatbot Developing | Customer Experience | Predictive Modelling | AI in CRM & Retention | GenAI | Machine Learning | Digital Transformation | Privacy & Ethics | Marketing Automation | Personalisation | AI-Driven Analytics & Insights \nLeveraging expertise in Marketing & MarTech\, we will spotlight handpicked AI innovations and practical use cases that have delivered tangible business results\, with a focus on measurable impact rather than speculation.
URL:https://marketing.com.au/event/global-virtual-martech-summit-apac-emea/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251119
DTEND;VALUE=DATE:20251121
DTSTAMP:20260407T073047
CREATED:20250830T043148Z
LAST-MODIFIED:20250907T022314Z
UID:27054-1763510400-1763683199@marketing.com.au
SUMMARY:Ticketing Australia Conference 2025
DESCRIPTION:Our conference has grown to become a cornerstone event for professionals in business of selling tickets\, offering opportunities for networking\, learning\, and innovation. In 2025\, we are committed to delivering an even more dynamic and engaging program. \nWe are thrilled to announce that the Ticketing Australia Conference is returning to CommBank Stadium in 2025 for our 5th annual event! This year\, we are more excited than ever to welcome delegates from across the industry to join us for an educational and inspiring event. \nJoin us as we celebrate our 5th year of bringing together the brightest minds in the industry.
URL:https://marketing.com.au/event/ticketing-australia-conference/
LOCATION:CommBank Stadium\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Event Planning,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260407T073047
CREATED:20250704T095736Z
LAST-MODIFIED:20250704T110254Z
UID:26981-1764028800-1764115199@marketing.com.au
SUMMARY:Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260407T073047
CREATED:20250907T014748Z
LAST-MODIFIED:20250907T022313Z
UID:27067-1764028800-1764115199@marketing.com.au
SUMMARY:Victorian Business Writers Conference 2025
DESCRIPTION:The Victorian Business Writers Conference 2025 is our one-day training event for corporate and government content writers. Since 2012\, this event has helped people increase their corporate writing skills and knowledge of best practice – and spend a great day with like-minded people. \nThis year\, our talented experts will give us real-world\, easy-to-implement advice on: \n\nmaking the most of Generative AI in our roles – and starting our AI journey\nediting content to a high standard when there’s no time for perfection\nunderstanding emotional triggers to create more effective change communication\nand more!
URL:https://marketing.com.au/event/victorian-business-writers-conference-2025-2/
LOCATION:RACV City Club\, 501 Bourke Street\, Melbourne\, VIC\, 3000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260407T073047
CREATED:20250907T015727Z
LAST-MODIFIED:20250907T022313Z
UID:27072-1764028800-1764115199@marketing.com.au
SUMMARY:AMI Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/ami-behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online,Sales
END:VEVENT
END:VCALENDAR