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DTSTART;VALUE=DATE:20251001
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UID:26989-1759276800-1759363199@marketing.com.au
SUMMARY:Creating lead magnets with AI
DESCRIPTION:A high-quality lead magnet can be the difference between a cold audience and a thriving email list. In Creating Lead Magnets with AI\, we’ll show you how to use AI tools to plan\, write\, design\, and launch irresistible lead magnets—faster than ever before. \nFrom eBooks and checklists to templates and guides\, this masterclass will walk you through the entire creation process using tools like ChatGPT and Canva. You’ll learn how to combine strategic thinking with AI-powered speed so you can attract the right people and grow your list with ease. \nWhat You’ll Learn: \n\nLead Magnet Fundamentals: Understand what makes a great lead magnet and why it’s essential for growing your email list.\nAI Tool Overview: Explore the best AI tools for researching\, writing\, designing\, and packaging high-value lead magnets.\nFast Content Creation: Learn how to use ChatGPT to brainstorm\, outline\, and write eBooks\, checklists\, guides\, and more—fast.\nDesign Made Easy: Discover how to pair AI with tools like Canva to quickly turn your content into beautiful\, downloadable assets.\nHigh-Converting Hooks: Craft attention-grabbing titles and landing page copy using AI-generated ideas that drive downloads.\nReal-World Examples: See how top marketers are using AI-powered lead magnets to attract and convert their ideal audience.\n\nWho Should Attend: \nLed by Jon Tanner\, Co-CEO and Founder of Social Media College\, this Masterclass is ideal for marketers\, entrepreneurs\, and business owners who want to generate more leads without the overwhelm. If you need a fast\, effective way to create lead magnets that actually convert\, this session is for you.
URL:https://marketing.com.au/event/creating-lead-magnets-with-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20251011
DTEND;VALUE=DATE:20251014
DTSTAMP:20260407T082702
CREATED:20250826T113757Z
LAST-MODIFIED:20250826T114914Z
UID:27040-1760140800-1760399999@marketing.com.au
SUMMARY:20th Socail Media For Gov
DESCRIPTION:The social media landscape is marked by diverse platforms\, changing algorithms and evolving user behaviours\, necessitating a dynamic and strategic approach to content creation. \nThe 20th Social Media for Gov Summit is the ultimate gathering for social media professionals seeking to elevate their online presence\, engage citizens effectively and address legal and ethical concerns in the ever-evolving digital landscape. Delegates will gain tools and insights to refine their social media strategy\, craft compelling content\, leverage data analytics effectively and stay ahead of the curve.
URL:https://marketing.com.au/event/20th-socail-media-for-gov/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251020
DTEND;VALUE=DATE:20251022
DTSTAMP:20260407T082702
CREATED:20250127T012552Z
LAST-MODIFIED:20250316T012159Z
UID:26689-1760918400-1761091199@marketing.com.au
SUMMARY:Social Media Strategies Summit - Higher Education 2025
DESCRIPTION:If you’re a social media\, marketing\, or content professional who manages any of your university’s social media channels\, this event is your chance to meet and talk shop with 600+ peers within your HESM community! \nSix reasons higher ed marketers choose SMSsummit every year: \n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your institution for success — whether you’re in recruitment\, admissions\, student experience\, or alumni relations. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions\, and peer-to-peer learning around top social platform best practices and emerging trends. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step by step through successful case studies to help you identify new and creative ideas. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media transformation back at your college or university. You’ll leave feeling refreshed\, inspired\, and reinvigorated. \n\n\n\n\n\n\nExperience a unique online gathering of senior-level\, cross-industry marketers. We’re the only event where attendees benefit from focused higher education sessions\, along with access to consumer brand case studies. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/social-media-strategies-summit-higher-education-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Online,Social Media
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20251021
DTEND;VALUE=DATE:20251022
DTSTAMP:20260407T082702
CREATED:20250704T100241Z
LAST-MODIFIED:20250704T110254Z
UID:26991-1761004800-1761091199@marketing.com.au
SUMMARY:How GenAI will kill LinkedIn (and why you should care)
DESCRIPTION:GenAI is already changing our world. But when it comes to your brand and reputation online\, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn\, without burning relationships and trust? \nThis webinar will help you navigate common missteps\, share best practices\, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn. \nIn the race to be seen by more people\, automation and generative AI solutions make a compelling case – complete with party popper emojis. But in the highly visible\, searchable\, professional world of LinkedIn\, your most valuable asset is not time – it’s trust. \nEvery action you take online leaves a digital footprint\, so knowing how to safely navigate the different tools and choices – what to embrace and what to avoid – is vital. This webinar will help you navigate common missteps\, share best practices\, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn. \nTopics covered \n\nWhy getting the balance right between human and machine is important;\nAssessment of GenAI and automation tools for LinkedIn;\nCommon missteps and the impact of getting it wrong; and\nBest practices and the benefits of getting it right.\n\nKey learnings \n\nHow GenAI and automation can enhance and erode reputation;\nWhat actions are most effective on LinkedIn;\nHow to build new and deeper relationships; and\nHow industry leaders use GenAI and automation to generate results.
URL:https://marketing.com.au/event/how-genai-will-kill-linkedin-and-why-you-should-care/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251021
DTEND;VALUE=DATE:20251023
DTSTAMP:20260407T082702
CREATED:20250826T113236Z
LAST-MODIFIED:20250826T114914Z
UID:27036-1761004800-1761177599@marketing.com.au
SUMMARY:AI Leadership Summit 2025
DESCRIPTION:Australia’s AI Leadership Summit is the most influential AI event of the year designed for leaders and organised by CEDA and the National AI Centre. This annual summit connects executives\, decision makers and thought leaders from across business\, government and academia to advance Australia’s AI ambitions for long-term prosperity. \n 
URL:https://marketing.com.au/event/ai-leadership-summit-2025/
LOCATION:Brisbane Royal ICC\, QLD
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Queensland
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20251022
DTEND;VALUE=DATE:20251024
DTSTAMP:20260407T082702
CREATED:20250830T024701Z
LAST-MODIFIED:20250830T024937Z
UID:27049-1761091200-1761263999@marketing.com.au
SUMMARY:IGSxM Instagram Summit 2025
DESCRIPTION:The world’s biggest creator event. 25+ masterclasses by IG’s top voices. Join 1\,000s of creators\, marketers\, & agencies days of content you won’t find anywhere else. \nThere is more than one way to win on social Three tracks on the latest strategies to grow\, engage\, and convert. Stick with one\, or better yet\, follow them all! \n  \n 
URL:https://marketing.com.au/event/igsxm-instagram-summit-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20251023
DTEND;VALUE=DATE:20251024
DTSTAMP:20260407T082702
CREATED:20250704T100025Z
LAST-MODIFIED:20250704T110254Z
UID:26985-1761177600-1761263999@marketing.com.au
SUMMARY:Advanced Social Media and Digital Marketing Strategy
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends\, resource allocation\, campaign strategy\, lead generation strategy\, funnel build strategy and provide insights into the power of an omni channel digital marketing strategy. \nWho Should Attend \n\nMarketing professionals who feel they are not achieving suitable results on their social media marketing campaigns.\nMarketing professionals who are somewhat satisfied with their social media marketing campaigns but know there is room for improvement.\nMarketing professionals who feel they are achieving satisfying results on their social media marketing campaigns but would like to stay up to date on the latest algorithm changes\, to ensure they stay on top of the game.\n\nTopics Covered \n\nWhat are the most important performance metrics to accurately measure and determine value for businesses going into 2025?\nWhat are the latest algorithm\, platform optimisation updates in 2025?\nWhat is the best way to identify how to build engagement and measure it precisely?\nHow to build key databases from social media to then develop touchpoints and create ROI?\nWhat is the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact?\nWhat is the best way to measure return on investment from social media campaigns?\nWhat are the best other digital marketing channels complementing the results generated by social media marketing?\n\nLearning Outcomes \nBy the end of this workshop\, participants will: \n\nUnderstand what it takes to optimise a social media marketing campaign\nKnow how to create and track an engaged and relevant audience\nUnderstand how to streamline their conversion process\nHave insights into the future of digital marketing through the discovering of an optimised multi-channel digital strategy
URL:https://marketing.com.au/event/advanced-social-media-and-digital-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251028
DTEND;VALUE=DATE:20251029
DTSTAMP:20260407T082702
CREATED:20250704T105940Z
LAST-MODIFIED:20250704T110254Z
UID:26999-1761609600-1761695999@marketing.com.au
SUMMARY:IAB Australia Brisbane Market Update 2025
DESCRIPTION:The IAB Australia team are returning to Brisbane for our third year to provide a market update together with a range of local industry colleagues. IAB members\, agencies and marketers attended this session with two hours of content followed by networking.
URL:https://marketing.com.au/event/iab-australia-brisbane-market-update-2025/
LOCATION:State Library of Queensland\, QLD
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251029
DTEND;VALUE=DATE:20251101
DTSTAMP:20260407T082702
CREATED:20250310T055206Z
LAST-MODIFIED:20250316T012158Z
UID:26809-1761696000-1761955199@marketing.com.au
SUMMARY:iMedia B2B eCommerce Summit 2025
DESCRIPTION:The iMedia B2B eCommerce Summit is an exclusive event for B2B brand manufacturers\, eCommerce professionals and wholesale distributors in Australia. This unique networking event is ideal for key B2B merchants and will see over 200+ attendees engage and experience three days of face-to-face business meetings\, roundtable discussions\, and world-class content\, strategies and best practices delivered through diverse and captivating presentations.
URL:https://marketing.com.au/event/imedia-b2b-ecommerce-summit-2025/
LOCATION:Sheraton Grand Mirage\, Gold Coast\, QLD
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,B2B,Brand,Brisbane,Conference,Content Marketing,Digital Marketing,Marketing,Queensland
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