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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240502
DTEND;VALUE=DATE:20240503
DTSTAMP:20260411T194644
CREATED:20240309T060712Z
LAST-MODIFIED:20240610T103843Z
UID:26303-1714608000-1714694399@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning Outcomes \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \nTopics Covered \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240508
DTEND;VALUE=DATE:20240509
DTSTAMP:20260411T194644
CREATED:20240309T060840Z
LAST-MODIFIED:20240610T103842Z
UID:26305-1715126400-1715212799@marketing.com.au
SUMMARY:Google Analytics 4
DESCRIPTION:GA4 is a revamped analytics system\, with different reports than what you’re used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them? \nJoin facilitator Nick Guebhard\, Founder & Digital Analytics Consultant at DataTribe\, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools and focus on the critical metrics that can make a big difference to you in your role as a marketer. \nWho Should Attend \nMarketers who want to understand\, and use GA4 to assess performance of marketing campaigns and make changes. \nTopics Covered \n\nHow GA4 works\nOverview of best practice setup/configuration of GA4\nThe differences of Universal Google Analytics and GA4\nOverview of the standard reports and segments\n\nLearning Outcomes \n\nUnderstand how to assess the performance of their marketing campaigns\nUnderstand how to use GA4 to prioritise website changes\nUnderstand how to use data to understand how to drive more decision making\nUnderstand how to better understand how their digital agencies are performing\n\n\nCourse Experience \nA live session will be held each Wednesday for 90 minutes over 4 weeks . The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
URL:https://marketing.com.au/event/google-analytics-4/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240509
DTEND;VALUE=DATE:20240511
DTSTAMP:20260411T194644
CREATED:20240114T081812Z
LAST-MODIFIED:20240610T103842Z
UID:26140-1715212800-1715385599@marketing.com.au
SUMMARY:Digital Marketers Australia 2024
DESCRIPTION:The one place Australia’s top digital marketers come together to learn network & grow. \nAfter the recent sold out conference\, we’ll be bringing together the industry’s brightest minds\, absorb mastermind-level content on stage\, and be exposed to an exhibition floor overflowing with opportunities to push your career forward on the Gold Coast! \nWhether you’re in eCommerce\, Agency\, Freelancer or just a student looking to learn more about digital marketing\, this is the place you want to be. \nUnlike other start up events and social media events\, the conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch our speaker’s breakdown campaigns step by step\, so you can roll out strategies that are working right now.
URL:https://marketing.com.au/event/digital-marketers-australia-2024/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240516
DTSTAMP:20260411T194644
CREATED:20240309T061037Z
LAST-MODIFIED:20240610T103842Z
UID:26307-1715731200-1715817599@marketing.com.au
SUMMARY:How AI imagery is shaking up traditional marketing
DESCRIPTION:Join us for an engaging 60-minute webinar with Steve Ballantyne of Brand IQ\, a renowned authority on AI image generation\, showcasing his latest work for the AMI and other leading brands. \nLearn how Brand IQ has been using AI imagery across industries such as travel\, professional services\, construction\, and food technology\, addressing specific marketing challenges with unmatched creativity and efficiency. Brand IQ has created over 15\,000 AI images in the last 18 months. \nSteve will highlight the advantages AI imagery delivers for lean marketing teams. Significant cost savings\, quicker campaign launches\, impossibly engaging visuals\, and a unique brand identity. This session offers Australian marketers\, especially those in lean teams\, a unique chance to explore the transformative potential of AI imagery in elevating their marketing strategies and improving cost efficiencies. \nSecure your spot today and find out how to leverage AI imagery for your brand\, PLUS grab the chance to win a free AI image makeover! Steve will be selecting 10 lucky participants during the webinar for this exclusive offer. \nDon’t miss this opportunity for a personalised deep dive into the future of AI imagery in marketing\, optimised for lean marketing success. \nWhat you will learn:  \n\nThe best AI image generation platforms to use\nWhere and when to use AI imagery and in what categories\nHow to use Chat GPT to improve the quality of your AI image prompts\nHow to significantly reduce your current photography budget\nHow to use AI imagery to elevate your product photography\nHow to use AI to infuse your brand’s visual assets into image backgrounds\nThe best prompt strategies for both photographic and illustrative images\nHow to use AI to speed up the launch of your campaigns
URL:https://marketing.com.au/event/how-ai-imagery-is-shaking-up-traditional-marketing/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240517
DTSTAMP:20260411T194644
CREATED:20231008T051409Z
LAST-MODIFIED:20240610T103842Z
UID:26032-1715731200-1715903999@marketing.com.au
SUMMARY:Social Media Strategies Summit - Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240519
DTSTAMP:20260411T194644
CREATED:20240115T024222Z
LAST-MODIFIED:20240610T103841Z
UID:26162-1715990400-1716076799@marketing.com.au
SUMMARY:2024 Australian Web Awards
DESCRIPTION:The Australian Web Awards showcases outstanding work by Australian web designers\, developers\, copywriters and social and search engine optimisation (SEO) specialists. \nOur mission is to strengthen and promote Australia’s web industry by championing best practice standards\, recognising excellence and nurturing talent. \n\nEntries are being judged by industry leaders and the awards finalists will be announced in the lead-up to an awards gala in Melbourne on May 18\, 2024.
URL:https://marketing.com.au/event/2024-australian-web-awards/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240520
DTSTAMP:20260411T194644
CREATED:20240309T053756Z
LAST-MODIFIED:20240610T103841Z
UID:26275-1715990400-1716163199@marketing.com.au
SUMMARY:5th International Conference on Natural Language Computing and AI (NLCAI 2024)
DESCRIPTION:5th International Conference on Natural Language Computing and AI (NLCAI 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing\, and AI. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects. \nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the areas of Natural Language Computing and AI. \nTopics of interest include\, but are not limited to\, the following: \n• Artificial Intelligence\, Deep Learning\n• Big Data and Data Mining\n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction / Retrieval\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning for NLP\n• Machine Translation\, Cross lingual and Multilingual applications\n• Natural Language Processing\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Phonology\,Morpholog\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Social Media and Social Network Analysis\n• Spoken Language Processing Speech Generation and Recognition\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission \nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLCAI 2024\, after further revisions\, will be published in the special issues of the following journals\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal of Web & Semantic Technology (IJWesT) – IS Indexed\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal of Artificial Intelligence & Applications (IJAIA)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-computing-and-ai-nlcai-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240521
DTEND;VALUE=DATE:20240524
DTSTAMP:20260411T194644
CREATED:20240117T054843Z
LAST-MODIFIED:20240610T103841Z
UID:26201-1716249600-1716508799@marketing.com.au
SUMMARY:Mumbrella360 2024
DESCRIPTION:Welcome to Mumbrella360\, where the most brilliant minds and daring innovators in the realm of media and marketing converge. It’s the epicenter of inspiration\, the gathering place for industry trailblazers\, and the crucible in which the future of our field is forged. \nJoin us in this immersive three-day event\, where you’ll gain expert knowledge\, network with industry leaders\, and experience the future of media and marketing taking flight.
URL:https://marketing.com.au/event/mumbrella360-2024/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240523
DTEND;VALUE=DATE:20240524
DTSTAMP:20260411T194645
CREATED:20240309T061151Z
LAST-MODIFIED:20240610T103840Z
UID:26309-1716422400-1716508799@marketing.com.au
SUMMARY:Creativity at Work
DESCRIPTION:There has never been a greater need for new ideas and agile thinking in the world of business. Without knowing it most organisations (and people) are highly skilled at killing new ideas. “Creativity At Work” re-kindles belief in the power of new ideas. It shows how the creative brain works and how to use proven creative techniques to solve business challenges. An interactive hands-on program that explains how to develop and deploy creative skills to solve a business challenge.
URL:https://marketing.com.au/event/creativity-at-work/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240528
DTEND;VALUE=DATE:20240531
DTSTAMP:20260411T194645
CREATED:20240309T054106Z
LAST-MODIFIED:20240610T103840Z
UID:26277-1716854400-1717113599@marketing.com.au
SUMMARY:B2B digiSalesFEST APAC '24
DESCRIPTION:B2B digiSalesFEST APAC ’24 is premier thought leadership event dedicated to B2B brands. \n3 topics over 3 one hour sessions\, packed full of insights\, learnings and best practice to better engage and convert B2B buyers digitally. \nSessions will run across\nTuesday the 28th of May – 12pm – 1pm\nWednesday the 29th of May – 12pm – 1pm\nThursday the 30th of May – 12pm – 1pm \nIt’s fully virtual allowing you to login to sessions\, get your fix and then get back to the job at hand. After all\, you are responsible for generating revenue for your organisation… \nThe program will explore the latest digital trends and insights on the B2B buyer and where the market is headed\, showcase learnings from marTech and salesTech implementation and also provide a wealth of insight around the latest strategies to drive demand\, deliver on experience and more. \nSpeakers include; \n\nDivya Gupta – Head of Digital Sales – Maersk\nVanya Mariani – Commercial Director – CarSales Mediahouse\nAlicia Kearns – CMO – Render Networks\nTony Blamey ex CCO of Domain\nAnd more to be announced shortly
URL:https://marketing.com.au/event/b2b-digisalesfest-apac-24/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240530
DTEND;VALUE=DATE:20240531
DTSTAMP:20260411T194645
CREATED:20240309T061318Z
LAST-MODIFIED:20240610T103840Z
UID:26311-1717027200-1717113599@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach. \nWho is it ideal for: \nThis course is suitable for marketing professionals\, digital marketers\, data analysts\, and anyone involved in marketing activities that involve the collection\, management\, and utilization of data. \nLearning Outcomes: \nBy the end of this course\, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing\, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours. \n1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications. \n2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity. \n3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization. \n4. Regulatory Framework: Gain insights into the regulations governing the collection\, storage\, and use of personal data\, including GDPR\, CCPA\, and upcoming changes to the Privacy Act. \n5. Adherence to Principles: Explore key principles such as transparency\, accountability\, security\, and customer rights that underpin ethical data practices in marketing. \n6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance. \n7. Future Trends: Stay updated on upcoming changes to privacy regulations\, including amendments to the Privacy Act\, and their implications for marketing practices. \n8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities. \nTopics covered: \nDay 1 – The data privacy landscape. \nModule 1: Introduction to Data in Marketing \n\nImportance of data in marketing\nCommon types of data used in marketing activities.\n\nModule 2: Overview of Data Regulations \n\nThe principles of data privacy\nIntroduction to key data privacy regulations (e.g.\, Privacy Act\, GDPR\, CCPA\,)\nUnderstanding the scope and implications of regulations on marketing activities\n\nModule 3: Data Collection Methods \n\nOverview of data collection techniques (e.g.\, website\, surveys\, CRM systems)\nBest practices for ethical data collection\nImportance of obtaining consent and transparency in data collection\n\nClass Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed. \nDay 2 – Managing compliance. \nModule 4: Data Storage and Management \n\nUnderstanding data storage systems (e.g.\, databases\, cloud storage)\nSecurity measures to protect stored data.\nData retention policies and compliance requirements\n\nModule 5: Compliance Framework for Marketers \n\nBuilding a privacy compliance framework\nPractical steps for ensuring compliance in marketing campaigns and initiatives.\n\nModule 6: Risk Mitigation Strategies \n\nIdentifying common risks and vulnerabilities in marketing data practices\nStrategies for minimizing the risk of data breaches and non-compliance.\n\nClass Activity: Review the summaries and discuss implications for their organisation. \nCourse experience  \n\nMarketing budget template provided to use post-workshop\nA/B testing framework to implement post-workshop\nHolistic strategies to trial for most budgets post-workshop\nQ&A and feedback
URL:https://marketing.com.au/event/privacy-compliance-for-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Email marketing
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