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X-WR-CALDESC:Events for Marketing.com.au
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DTSTART;VALUE=DATE:20240404
DTEND;VALUE=DATE:20240405
DTSTAMP:20260411T214729
CREATED:20240115T023658Z
LAST-MODIFIED:20240610T103845Z
UID:26156-1712188800-1712275199@marketing.com.au
SUMMARY:Building Brands Foundations
DESCRIPTION:This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that need to be in place to build a strong brand with a unique and relevant positioning and will help them build a distinctive personality. \nThis content is suitable for brand marketers\, brand owners\, small business owners\, and ageny client services. \nTopics Covered:\n\nWhat is a brand and why it is important to all marketing streams and the broader commercial team\nBrand Purpose – when to have one and when it may not be relevant\nBrand Equity – what it is\, how it is calculated and how can marketers influence it\nBrand Architecture – hierarchy frameworks and brand structure for growth\nBrand Positioning – why is it important\, how is it developed and how is it maintained.\nMental and Physical availability – what are they and how do they build brands\n\nLearnings Outcomes:  \n\nUnderstand the strategic role brand building plays in marketing and the broader business\nKnow the factors that influence building and maintaining a strong brand\nKnow how to structure and stretch a brand to optimise growth
URL:https://marketing.com.au/event/building-brands-foundations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240404
DTEND;VALUE=DATE:20240405
DTSTAMP:20260411T214729
CREATED:20240117T055618Z
LAST-MODIFIED:20240610T103845Z
UID:26203-1712188800-1712275199@marketing.com.au
SUMMARY:The IAB & OMA Powering Digital Out of Home
DESCRIPTION:IAB Australia and the Outdoor Media Association (OMA) are back in 2024 bringing you Powering DOOH . The half-day conference which will be held on 4\, April 2024 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
URL:https://marketing.com.au/event/the-iab-oma-powering-digital-out-of-home/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
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DTSTART;TZID=Australia/Melbourne:20240410T080000
DTEND;TZID=Australia/Melbourne:20240411T170000
DTSTAMP:20260411T214729
CREATED:20231008T051127Z
LAST-MODIFIED:20240610T103844Z
UID:26030-1712736000-1712854800@marketing.com.au
SUMMARY:Social Media Stategies Summit - First Responders - Virtual - 2024
DESCRIPTION:Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that impact your agency or department’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with agency peers from across the country. With agencies from around the globe\, SMSsummit is your best resource for fresh social media ideas. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to first responders including social media and crisis communications\, humanizing staff\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that you can easily share with leadership and use to train and empower your team. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department. \n\n\n\n\n\n\n\n\n\nWho should attend\n\nIf you’re a First Responder\, Command Staff\, or professional that manages your public safety agency’s social media channels\, this event is for you! \n\n\n\n\nPublic Information & Public Affairs\nAdministrative Support\nCommunications\nDigital Marketing & Digital Media\nEmergency Management\nSocial Media & Content Management\n\n\n\n\nCommunity Service\, Education & Outreach\nCommunity Affairs\nPublic Relations\nMedia Relations\nCustomer Service\nDigital Engagement
URL:https://marketing.com.au/event/social-media-stategies-summit-first-responders-virtual-2024/
LOCATION:NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240411
DTEND;VALUE=DATE:20240413
DTSTAMP:20260411T214729
CREATED:20240114T084909Z
LAST-MODIFIED:20240610T103844Z
UID:26152-1712793600-1712966399@marketing.com.au
SUMMARY:DigiMarCon At Home 2024
DESCRIPTION:It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Social Media
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240417
DTEND;VALUE=DATE:20240418
DTSTAMP:20260411T214729
CREATED:20240117T060547Z
LAST-MODIFIED:20240610T103844Z
UID:26207-1713312000-1713398399@marketing.com.au
SUMMARY:Marketing Strategy & Tech Summit 2024
DESCRIPTION:This event is bringing together over 150 senior marketing leaders (both B2C & B2B) for a strategic discussion on how organizations can develop innovative marketing strategies in a rapidly moving landscape. The Summit will delve into marketing technologies and the potential to uplift marketing capabilities and customer retention.
URL:https://marketing.com.au/event/marketing-strategy-tech-summit-2024/
LOCATION:Federation Square
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240417T080000
DTEND;TZID=Australia/Melbourne:20240417T170000
DTSTAMP:20260411T214729
CREATED:20240115T023931Z
LAST-MODIFIED:20240610T103844Z
UID:26160-1713340800-1713373200@marketing.com.au
SUMMARY:Learn how to measure your brand's impact on social media
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this session will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term ?\nWhat is the critical marketing formula for successful social media campaigns in 2024 ?\nWhat are the current industry benchmarks for social media best practice?\nHow to tackle B2B vs B2C marketing strategy on social media ?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/learn-how-to-measure-your-brands-impact-on-social-media/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240418
DTEND;VALUE=DATE:20240420
DTSTAMP:20260411T214729
CREATED:20240117T060849Z
LAST-MODIFIED:20240610T103843Z
UID:26211-1713398400-1713571199@marketing.com.au
SUMMARY:Analytical Marketing and Marketing Strategies
DESCRIPTION:The (ICAMMS-24) aims to be this all-so-necessary rocket fuel of progress for the field of Analytical Marketing and Marketing Strategies by providing everyone from students and educators to researchers\, entrepreneurs\, and industry professionals\, the inspiration\, intellectual stimulation\, and radical ingenuity that they need to be able to go out there and achieve big things. From invigorating keynote speeches and research presentation sessions to pathbreaking workshops\, debates\, networking sessions\, exhibits\, and more\, the (ICAMMS-24) will prove to be the accelerant of progress that the world will attribute all success in Analytical Marketing and Marketing Strategies to in the years to come.
URL:https://marketing.com.au/event/analytical-marketing-and-marketing-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Melbourne,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240420
DTEND;VALUE=DATE:20240421
DTSTAMP:20260411T214729
CREATED:20240114T064757Z
LAST-MODIFIED:20240610T103843Z
UID:26124-1713571200-1713657599@marketing.com.au
SUMMARY:5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024)
DESCRIPTION:5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing and Machine learning. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects.\nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the following areas\, but are not limited to:\nTopics of interest include\, but are not limited to\, the following \n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction\n• Information Retrieval\n• Learning in knowledge-intensive systems\n• Learning Methods and analysis\n• Learning Problems\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning Applications\n• Machine Translation\n• NLP\, Phonology\, Morphology\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Parsing/Grammatical Formalisms\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Speech Recognition and Synthesis\n• Spoken Language Processing\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission\nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLPML 2024\, after further revisions\, will be published in the special issue of the following journal.\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal on Information Theory (IJIT)\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal on Computational Science & Applications (IJCSA)\n• Advances in Vision Computing: An International Journal (AVC)\n• Information Technology in Industry (ITII)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-processing-and-machine-learning-nlpml-2024/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types
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