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X-WR-CALDESC:Events for Marketing.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230904
DTEND;VALUE=DATE:20230905
DTSTAMP:20260413T021221
CREATED:20230703T120555Z
LAST-MODIFIED:20230910T053302Z
UID:25802-1693785600-1693871999@marketing.com.au
SUMMARY:iMedia Future of Marketing Summit 2023
DESCRIPTION:An exclusive invitation-issued event featuring three days of world-class content\, unique event experiences and outstanding peer networking opportunities. \niMedia’s Future of Marketing Summit is ideal for senior marketing\, brand\, and sales professionals leading Australia’s Martech industry. Over 2.5 days 120 marketers will come together with 120 technology and solution providers to enjoy presentations and discussions covering innovation\, global best practices and strategy\, with many networking and 1:1 meetings with potential business partners \nThis event is the evolved successor of iMedia’s former Brand Summit Australia and will feature many of the same agenda highlights\, including iMedia Business Connect and marketing-led roundtables.
URL:https://marketing.com.au/event/imedia-future-of-marketing-summit-2023/
LOCATION:Sheraton Grand Mirage\, Gold Coast\, QLD
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230904
DTEND;VALUE=DATE:20230906
DTSTAMP:20260413T021221
CREATED:20230703T115018Z
LAST-MODIFIED:20230910T053302Z
UID:25785-1693785600-1693958399@marketing.com.au
SUMMARY:DigiMarCon EMEA Online 2023
DESCRIPTION:DigiMarCon EMEA 2023 Digital Marketing\, Media and Advertising Conference will take place September 4th to 5th\, 2023\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in the EMEA Region (Europe\, Middle East & Africa) you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon EMEA 2023’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-emea-online-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230906T123000
DTEND;TZID=Australia/Melbourne:20230906T133000
DTSTAMP:20260413T021221
CREATED:20230806T032810Z
LAST-MODIFIED:20230910T053301Z
UID:25894-1694003400-1694007000@marketing.com.au
SUMMARY:Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/managing-your-crm-and-electronic-marketing-coms-navigating-the-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230907
DTEND;VALUE=DATE:20230908
DTSTAMP:20260413T021221
CREATED:20230703T115527Z
LAST-MODIFIED:20230910T053301Z
UID:25791-1694044800-1694131199@marketing.com.au
SUMMARY:Mumbrella Publish Awards
DESCRIPTION:Celebrate the best that the Australian publishing industry has to offer at the Mumbrella Publish Awards. Now in its 28th year\, these awards highlight the world-class talent\, publications and publishers operating in the Australian industry. With awards across editorial\, sales\, marketing and the gamut of the publishing industry\, the Mumbrella Publish Awards gives everyone in the industry to step under the spotlight. If you’re looking to make an impact on the industry\, this is where you do it.
URL:https://marketing.com.au/event/mumbrella-publish-awards/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230908
DTEND;VALUE=DATE:20230909
DTSTAMP:20260413T021221
CREATED:20230806T034346Z
LAST-MODIFIED:20230910T053301Z
UID:25898-1694131200-1694217599@marketing.com.au
SUMMARY:Can A Robot Run Your Marketing AI in Climate Tech Marketing
DESCRIPTION:The webinar gathers a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry. \nWe’ll explore the use of AI in your day-to-day marketing practices\, the impact of AI on brand and customer experience\, and the ethical considerations surrounding the use of AI in marketing. Attendees will leave with a deeper understanding of how AI can be leveraged to drive marketing success\, and avoid pitfalls to stay ahead of trends in the climate tech marketplace. \nOur expert panelists will explore: \n\nWhat is generative artificial intelligence (AI) and how does it apply to marketing?\nWhat are the potential benefits of using AI in marketing\, and how can climate tech marketers leverage this technology to improve their efforts?\nWhat are some best practices for integrating AI into marketing: strategy\, ideation\, tactics and execution?\nWhat are some examples of the successful use of AI in climate tech marketing?\nWhat are the ethical\, privacy and environmental concerns around AI in marketing\, and how can you ensure you are using the technology responsibly?\nWhat skills and knowledge are required to utilize AI effectively\, and how does the use of AI affect your marketing team makeup?
URL:https://marketing.com.au/event/can-a-robot-run-your-marketing-ai-in-climate-tech-marketing/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230912
DTEND;VALUE=DATE:20230914
DTSTAMP:20260413T021221
CREATED:20230806T043335Z
LAST-MODIFIED:20230910T053300Z
UID:25916-1694476800-1694649599@marketing.com.au
SUMMARY:Marketing Tech Symposium 2023
DESCRIPTION:Turbulent economic times mean that budgets are tightening\, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches\, consumers are demanding better protection from our government. \nAI is changing everything\, and fast. \nNavigating the ever-evolving MarTech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nStaying ahead of the fast-moving world of MarTech has never been more important. \nThat’s where the Marketing Tech Symposium comes in: it’s a gathering of 150 of the smartest marketers in ANZ\, providing you with a distillation of collective knowledge to help you uncover answers to the questions that are keeping you up at night and provide you with the solutions that your leaders are wanting during tricky economic times. \nKey themes for 2023 include: \nAI: your opportunity to demystify this game-changing technology; what does it mean for you\, your team\, and your job security? If used properly\, this will be an amazing opportunity…but what if it’s not? What are the right questions to ask so you can move with the tide\, and who do you ask them to?\nData Privacy & Ethics: What risk does the new and future federal government legislation mean for the way you operate your marketing? How can you adapt and pre-empt the forthcoming changes? What impact will this have on how you operate?\nUnified CX & Personalisation: How do you transform the way you communicate so it seamlessly aligns with your customer journeys? How likely is new legislation to prevent you from doing it\, and what can you do about it?\nData Democratisation: How do you empower your entire business to utilise one of your most powerful resources? What are the governance best practices you need to be aware of when putting data into the DNA of your business?\nMarketing Operations: How do you optimise your marketing process\, to prove the value of your marketing investments? Who is using it? Do they know how\, and\, is it being challenged in the right way?\nThe People Opportunity: What are the strategies for success that empower your people\, to superpower your tech?
URL:https://marketing.com.au/event/marketing-tech-symposium-2023/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230913T123000
DTEND;TZID=Australia/Melbourne:20230913T170000
DTSTAMP:20260413T021221
CREATED:20230806T023240Z
LAST-MODIFIED:20230910T053300Z
UID:25882-1694608200-1694624400@marketing.com.au
SUMMARY:Webinar: How to Use AI such as ChatGPT To Supercharge Your Marketing Department
DESCRIPTION:Artificial intelligence (AI) is transforming the world of marketing in unprecedented ways. From generating engaging content to optimising campaigns\, AI tools are empowering marketers to be more creative\, efficient and data-driven. \nOne of the most impressive examples of AI in marketing is ChatGPT\, a conversational agent that can write natural and persuasive texts on any topic. ChatGPT can help marketers create captivating headlines\, slogans\, emails\, personas\, SWOT analysis and more\, using its deep learning capabilities and large-scale language models. \nBut ChatGPT is not the only AI tool that marketers can leverage. In this webinar\, we will explore some of the cutting-edge AI technologies that are shaping the future of marketing\, including practical demos & various use cases. \nTopics Covered \n\nIntroduction\nVarious AI Tools – Jasper\, ChatGPT\, MidJourney and more\nUsing AI\, ChatGPT for Content Creation – text\, images\, code\nAI Use Cases – Ad copies\, SEO Hacks\, Analytics\, Content Marketing\nDo AI Detection tools work?\nBusiness & Productivity hacks\nPrompt Engineering\nLimitations\nChatGPT 4 – The Latest\nMultiplying the power of ChatGPT with Plugins\n\nAre you ready to join the AI revolution in marketing? Do you want to learn how to use ChatGPT and other AI tools to create amazing content and campaigns?  \n If so\, you don’t want to miss out on this webinar. \nYou will also get a chance to ask questions and interact with the presenter and other attendees.
URL:https://marketing.com.au/event/webinar-how-to-use-ai-such-as-chatgpt-to-supercharge-your-marketing-department/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230919
DTEND;VALUE=DATE:20230920
DTSTAMP:20260413T021221
CREATED:20230703T115349Z
LAST-MODIFIED:20230910T053259Z
UID:25789-1695081600-1695167999@marketing.com.au
SUMMARY:Mumbrella Automotive Marketing Summit 2023
DESCRIPTION:The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. The summit aims to gather industry leaders to provide forward-thinking strategies and solutions to current challenges and provides a crucial platform for networking and the sharing of ideas. With such a competitive industry\, this event is a must-attend to hear the latest insights on where the industry will be at and how big name brands are managing their strategies and targets for the foreseeable future. Don’t miss out by joining your fellow marketers at the auto marketing event of the year.
URL:https://marketing.com.au/event/mumbrella-automotive-marketing-summit-2023-2/
LOCATION:Sofitel Melbourne on Collins\, Collins St\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230920T123000
DTEND;TZID=Australia/Melbourne:20230920T133000
DTSTAMP:20260413T021221
CREATED:20230806T030857Z
LAST-MODIFIED:20230910T053259Z
UID:25884-1695213000-1695216600@marketing.com.au
SUMMARY:Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
DESCRIPTION:Join us for an exclusive webinar hosted by Derek Jones\, Research Society Fellow\, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. \nDon’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief\, you’ll save time\, money\, and resources while achieving extraordinary results. \nRegister now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level! \nWhat you’ll learn \n\n\nThe critical importance of a well-crafted research brief in obtaining valuable insights.\n\n\nStep-by-step guidance on creating compelling research briefs.\n\n\nStrategies to capture all essential information and align research objectives with business goals.\n\n\nBest practices for structuring your research brief to ensure nothing is overlooked.\n\n\nMethodological considerations and challenges to address for successful execution.\n\n\nMaximizing your research budget and optimizing timelines for efficient outcomes.
URL:https://marketing.com.au/event/unlock-the-full-potential-of-your-research-dollars-master-the-art-of-writing-a-successful-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230926
DTEND;VALUE=DATE:20230927
DTSTAMP:20260413T021221
CREATED:20230806T034154Z
LAST-MODIFIED:20230910T053258Z
UID:25896-1695686400-1695772799@marketing.com.au
SUMMARY:5 Essentials in Digital Marketing Basics
DESCRIPTION:Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our Power Hour: \n1. Search engine optimization (SEO): By improving your website’s ranking\, you can attract more visitors\, generate more leads\, and increase sales. \n2. Pay-per-click advertising (PPC): PPC advertising can help you reach your target audience quickly\, drive traffic to your website\, and increase conversions. \n3. Content marketing: By developing a content marketing strategy\, you can improve your website’s SEO\, establish your business as an authority in your industry\, and generate leads. \n4.Social media marketing: Social media marketing can help you increase brand awareness\, drive traffic to your website\, and generate leads. \n5. Email marketing: By developing an email marketing strategy\, you can improve customer retention\, increase conversions\, and generate leads. \nIncorporating these five essentials into your digital marketing strategy can help you attract and engage your target audience\, increase traffic to your website\, and generate leads and sales for your business. \n 
URL:https://marketing.com.au/event/5-essentials-in-digital-marketing-basics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230927T123000
DTEND;TZID=Australia/Melbourne:20230927T133000
DTSTAMP:20260413T021221
CREATED:20230806T031345Z
LAST-MODIFIED:20230910T053258Z
UID:25886-1695817800-1695821400@marketing.com.au
SUMMARY:Social Media Best Practices in 2024
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term?\nWhat is the critical marketing formula for successful social media campaigns in 2024?\nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social media?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-best-practices-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
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