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DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230406
DTSTAMP:20260413T204336
CREATED:20220924T103831Z
LAST-MODIFIED:20221009T002658Z
UID:22664-1679961600-1680739199@marketing.com.au
SUMMARY:Retail Fest 2023
DESCRIPTION:In what will be a shakeup to how Australia’s online retail community comes together\, Retail Global is moving away from the traditional 3-day conference format to bring you Australia’s very own Retail Fest on the Gold Coast. A week-long celebration of all things eCommerce. \n\nTaking place 28 – 31 March 2023 Retail Fest will encompass an Awards evening\, Marketplace Meetups\, Sponsored Parties\, eCommerce workshops\, Charity Gala along with the traditional 3-day Retail Global conference & exhibition.
URL:https://marketing.com.au/event/retail-fest-2023/
LOCATION:Gold Coast Conference & Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230403
DTEND;VALUE=DATE:20230404
DTSTAMP:20260413T204336
CREATED:20230103T044311Z
LAST-MODIFIED:20230131T073537Z
UID:24222-1680480000-1680566399@marketing.com.au
SUMMARY:Social Media Marketing World 2023 On Demand
DESCRIPTION:Is traveling to San Diego for Social Media Marketing World 2023 just not an option for you? \nWhat if you could catch ALL the conference sessions at your convenience without any travel expenses or the need to replicate yourself? The good news is now you can! For a fraction of the cost of a regular ticket\, you’ll get full access to recordings of EVERY session. Yes\, every keynote\, the hands-on workshops\, and each great session—the ones people travel thousands of miles to see—will be at your fingertips. \nWith your On-Demand Ticket\, you’ll have access to online recordings of everything. You can watch playbacks from your computer\, tablet\, or smartphone at your leisure. \nWhy Consider an On-Demand Ticket?\n\nSoak in knowledge from the world’s leading social media marketers at your own pace.\nEconomically experience the best of Social Media Marketing World.\nEliminate the costs of travel\, including airfare\, hotel\, and car rental.\nStudy key sessions by watching them multiple times if needed.\nAccess tons of social media marketing sessions that could transform your business.\n\nStudies show people who further their professional development are more successful\, reach their business goals faster\, enjoy their work more\, build better relationships\, and earn a higher income!
URL:https://marketing.com.au/event/social-media-marketing-world-2023-on-demand/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
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DTSTART;TZID=Australia/Melbourne:20230406T123000
DTEND;TZID=Australia/Melbourne:20230406T163000
DTSTAMP:20260413T204336
CREATED:20230103T070033Z
LAST-MODIFIED:20230131T073537Z
UID:24255-1680784200-1680798600@marketing.com.au
SUMMARY:Masterclass: Build & Develop Your Personal Brand
DESCRIPTION:This powerful 4-hour online workshop will show you how to create a\nthought leadership strategy that goes the distance! \nLearn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know\, like and trust you. \nWho is it ideal for: \n\nMarketing Consultants\nCMOs looking to build their personal brand\nSenior Professional Marketers\nAgency Owners\nContent Marketing Specialists\nFounders & Entrepreneurs\nHigh-Performing Business Leaders\n\nOutcomes: \n\nPosition yourself for more premium career opportunities\nAttract more new business (if agency or business owner)\nCommand a higher salary (if employed)\nCharge higher rates (if self-employed)\nBe better equipped to help your clients/employer navigate the modern landscape of organic content\, personal branding and standing out in a noisy marketplace\nFast track the growth of your own business by becoming a thought leader\nAttract prestigious collaboration opportunities\n\nWhat you will learn: \nIntroduction to Thought Leadership \n\nWhat is good Thought Leadership?\nHow it is a fusion of Leadership & Strategy & Marketing\nWhy thought leadership content is different to other content\nWhy this type of content will deliver a better ROI for your career/business\nWhy it’s the fastest growing modern marketing discipline\n\nThought Leadership Strategy \n\nBusiness/Career Goals Alignment\nHow to set your thought leadership goals and what is realistic\nThe Do’s and Don’ts of a successful thought leadership strategy\nMonetising Your Message\n\nThought Leadership Branding \n\nEmployee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.\nThe 4 non-negotiables of a brand that connects with its audience\nMessaging and Positioning Fundamentals for thought leadership\nPivoting and Re-positioning\n\nThought Leadership Content \n\nChoosing your Topics and Themes\nA plan for extracting your own thought leadership\nHow to turn your ideas into compelling content\n7P Framework for creating high-converting thought leadership content consistently\nThe 3 Systems you need to get your thought leadership to market\nHow to measure your content success
URL:https://marketing.com.au/event/masterclass-build-develop-your-personal-brand/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230420T123000
DTEND;TZID=Australia/Melbourne:20230420T160000
DTSTAMP:20260413T204336
CREATED:20230103T070312Z
LAST-MODIFIED:20230131T073537Z
UID:24257-1681993800-1682006400@marketing.com.au
SUMMARY:Masterclass: E-mail Marketing
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/masterclass-e-mail-marketing-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230426
DTEND;VALUE=DATE:20230427
DTSTAMP:20260413T204336
CREATED:20230103T070445Z
LAST-MODIFIED:20230131T073536Z
UID:24259-1682467200-1682553599@marketing.com.au
SUMMARY:Masterclass: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/masterclass-content-strategy-copywriting-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230427
DTEND;VALUE=DATE:20230428
DTSTAMP:20260413T204336
CREATED:20230103T072841Z
LAST-MODIFIED:20230131T073536Z
UID:24274-1682553600-1682639999@marketing.com.au
SUMMARY:Mumbrella Audioland
DESCRIPTION:Audioland will open up audio opportunities by putting key industry leaders on stage to share their insights in a variety of engaging sessions. This is the conference that covers all aspects of audio and how it pervades the media and marketing industry. \nIndustry professionals from brands\, agencies and media owners will all be catered for in this essential live exploration of the current and future state of the audio landscape.
URL:https://marketing.com.au/event/mumbrella-audioland/
LOCATION:Sofitel Sydney\, 12 Darling Dr\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230427
DTEND;VALUE=DATE:20230428
DTSTAMP:20260413T204336
CREATED:20230131T072324Z
LAST-MODIFIED:20230131T073536Z
UID:24688-1682553600-1682639999@marketing.com.au
SUMMARY:Mumbrella Audioland 2023
DESCRIPTION:Audio is a key component of the media and marketing industry\, and it’s experiencing significant investment and growth. From radio and streaming to audio advertising campaigns\, podcasts\, sonic branding and identity and more – audio is a constant in the industry. \nAudioland will open up audio opportunities by putting key industry leaders on stage to share their insights in a variety of engaging sessions. This is the conference that covers all aspects of audio and how it pervades the media and marketing industry. \nIndustry professionals from brands\, agencies and media owners will all be catered for in this essential live exploration of the current and future state of the audio landscape.
URL:https://marketing.com.au/event/mumbrella-audioland-2023/
LOCATION:Sofitel Sydney\, 12 Darling Dr\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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