BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230301
DTEND;VALUE=DATE:20230303
DTSTAMP:20260413T235656
CREATED:20230103T042007Z
LAST-MODIFIED:20230131T073543Z
UID:24216-1677628800-1677801599@marketing.com.au
SUMMARY:SMX Master Classes 2023
DESCRIPTION:Discover actionable tactics to boost organic traffic\, design high-converting landing pages\, successfully navigate GA4\, and more: Attend your choice of tactic-rich SMX Master Class — an expert-led\, two-part deep dive into your search marketing specialty — online for just $249 each! \nThese 100% live training experiences deliver actionable tactics you can implement immediately to drive measurable results — and intimate Q&A opportunities that address your specific queries and curiosities. \nIt’s all streamed directly to your computer for a fraction of the cost of in-person events (and a fraction of the time investment\, too).
URL:https://marketing.com.au/event/smx-master-classes-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,PPC,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230302
DTEND;VALUE=DATE:20230306
DTSTAMP:20260413T235656
CREATED:20230103T041727Z
LAST-MODIFIED:20230131T073542Z
UID:24214-1677715200-1678060799@marketing.com.au
SUMMARY:brightonSEO 2023
DESCRIPTION:Where search marketers go to learn to do their jobs better. Watch the recordings on-demand when it suits you plus get access to 500+ SEO talks in our Video Vault. \nbrightonSEO is a search marketing conference and series of training courses held\, not surprisingly\, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search\, and definitely the best crowd.
URL:https://marketing.com.au/event/brightonseo-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230302T123000
DTEND;TZID=Australia/Melbourne:20230302T160000
DTSTAMP:20260413T235656
CREATED:20230103T064912Z
LAST-MODIFIED:20230131T073542Z
UID:24247-1677760200-1677772800@marketing.com.au
SUMMARY:Masterclass Membership Marketing: How to Attract\, Recruit\, Engage and Retain Your Members
DESCRIPTION:Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business\, professional association with a long history or a fitness club\, this workshop will help you discover new strategies\, tactics\, and practical tools for member recruitment\, ongoing engagement and stable membership growth. \nThe membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong\, ongoing relationships with their customers\, membership and subscription models are on the trend. \nFrom giants like Netflix\, Tesla and Uber to small business owners delivering sets of socks\, toilet paper or ongoing fitness programs\, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions. \nSo what is membership marketing and why is it different to product / service marketing? \nWhile membership / subscription business model provides you with an opportunity of predictable recurring revenue\, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community. \nDuring this workshop you’ll learn: \n✔️ Creating and communicating your Member Value Proposition (MVP) \n✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership\, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty \n✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors\, typical mistakes at every step of the journey \n✔️ Digital tools for your membership – review of existing software for subscription transaction management\, member-only content and online communities.
URL:https://marketing.com.au/event/masterclass-membership-marketing-how-to-attract-recruit-engage-and-retain-your-members-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230302T123000
DTEND;TZID=Australia/Melbourne:20230302T160000
DTSTAMP:20260413T235656
CREATED:20230103T065609Z
LAST-MODIFIED:20230131T073541Z
UID:24249-1677760200-1677772800@marketing.com.au
SUMMARY:Masterclass Membership Marketing: How to Attract\, Recruit\, Engage and Retain Your Members
DESCRIPTION:Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business\, professional association with a long history or a fitness club\, this workshop will help you discover new strategies\, tactics\, and practical tools for member recruitment\, ongoing engagement and stable membership growth. \nThe membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong\, ongoing relationships with their customers\, membership and subscription models are on the trend. \nFrom giants like Netflix\, Tesla and Uber to small business owners delivering sets of socks\, toilet paper or ongoing fitness programs\, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions. \nSo what is membership marketing and why is it different to product / service marketing? \nWhile membership / subscription business model provides you with an opportunity of predictable recurring revenue\, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community. \nDuring this workshop you’ll learn: \n✔️ Creating and communicating your Member Value Proposition (MVP) \n✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership\, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty \n✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors\, typical mistakes at every step of the journey \n✔️ Digital tools for your membership – review of existing software for subscription transaction management\, member-only content and online communities.
URL:https://marketing.com.au/event/masterclass-membership-marketing-how-to-attract-recruit-engage-and-retain-your-members-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230309T123000
DTEND;TZID=Australia/Melbourne:20230309T160000
DTSTAMP:20260413T235656
CREATED:20230103T065742Z
LAST-MODIFIED:20230131T073541Z
UID:24251-1678365000-1678377600@marketing.com.au
SUMMARY:SEO Masterclass: Learn How To Take Your Website to #1 On Google
DESCRIPTION:Without an understanding of what it takes\, the boss will not be able to make crucial decisions that support a website’s organic search success.” \nAbout the Workshop \nWe have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance\n3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-learn-how-to-take-your-website-to-1-on-google/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230311
DTEND;VALUE=DATE:20230312
DTSTAMP:20260413T235656
CREATED:20230102T055404Z
LAST-MODIFIED:20230131T073541Z
UID:24200-1678492800-1678579199@marketing.com.au
SUMMARY:MeasureCamp Virtual 2023
DESCRIPTION:MeasureCamp was an idea conceived back in mid-2012 for a different type of Digital Analytics conference. We wanted something different to the traditional conference and were inspired by BarCamps. \nThe solution is a conference which is free to attend but held on a Saturday\, so you must want to be there. A conference where everyone is welcome and indeed encouraged to contribute a session. Where sessions may be presentations or discussions or workshops or even game shows.
URL:https://marketing.com.au/event/measurecamp-virtual-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230311T080000
DTEND;TZID=Australia/Melbourne:20230311T170000
DTSTAMP:20260413T235656
CREATED:20230103T072951Z
LAST-MODIFIED:20230131T073540Z
UID:24277-1678521600-1678554000@marketing.com.au
SUMMARY:Mumbrella CommsCon
DESCRIPTION:Mumbrella CommsCon is an unmissable event for the PR and communications industry in Australia. Hear from the leading PR and communications executives who are in the thick of the action using their knowledge and insights to shape what best practice is. \nThe one-day conference provides delegates with a platform to dissect and discuss the pertinent issues both locally and internationally. Network with colleagues\, meet inspirational leaders\, and keep your finger on the pulse of a rapidly evolving market. This is a day you can’t afford to miss.
URL:https://marketing.com.au/event/mumbrella-commscon/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230313T080000
DTEND;TZID=Australia/Melbourne:20230315T170000
DTSTAMP:20260413T235656
CREATED:20221001T012152Z
LAST-MODIFIED:20221009T002659Z
UID:22716-1678694400-1678899600@marketing.com.au
SUMMARY:Social Media Marketing World 2023
DESCRIPTION:Social marketing is changing more and more each day. If this industry has taught us anything\, it’s that you’ve got to embrace change to get ahead. \nJoin thousands of the world’s smartest marketers and influencers at the only marketing conference you need to attend—brought to you by Social Media Examiner! \nYou’ll walk away with real business-building ideas that you can put to work for your business or clients right away. \nExperience it in beautiful San Diego\, California from March 13 to 15\, 2023 when you attend the 10th annual Social Media Marketing World! \n  \nTake Your Social Marketing to the Next Level \n\nSocial Media Marketing World focuses on four primary areas of social marketing: organic social marketing\, paid social\, social strategy\, and content marketing.\n Social strategy: Are you looking for a master plan to guide your future marketing? Let our expert trainers show you different ways to achieve your objectives.\n Organic social marketing: Covering TikTok\, Instagram\, Facebook\, LinkedIn\, and beyond\, this track will help you create more exposure\, engagement\, and sales.\n Content marketing: Want to embrace content in all its forms? If you want to understand how to use content to grow and nurture a loyal following\, this is the track for you.\n Paid social marketing: Want to master paid acquisition from Facebook to YouTube? Let our expert trainers show you precisely how to capitalize on ads across all the major social platforms.\nPLUS\, with your All-Access ticket\, you gain access to an extra day of marketing workshops focused on broader marketing topics\, such as email marketing\, analytics\, and beyond!
URL:https://marketing.com.au/event/social-media-marketing-world-2023/
LOCATION:NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230323
DTEND;VALUE=DATE:20230324
DTSTAMP:20260413T235656
CREATED:20230103T072513Z
LAST-MODIFIED:20230131T073540Z
UID:24270-1679529600-1679615999@marketing.com.au
SUMMARY:Mumbrella's Retail Marketing Summit
DESCRIPTION:Mumbrella’s Retail Marketing Summit is Australia’s leading summit for retail and FMCG marketers. Hear from expert industry speakers explore the biggest issues and opportunities in the industry. Don’t miss the chance to discover cut-through solutions and ideas and networking with your peers.
URL:https://marketing.com.au/event/mumbrellas-retail-marketing-summit/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230329
DTSTAMP:20260413T235656
CREATED:20230131T072117Z
LAST-MODIFIED:20230131T073539Z
UID:24686-1679961600-1680047999@marketing.com.au
SUMMARY:Mumbrella Automotive Marketing Summit 2023
DESCRIPTION:The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. The summit aims to gather industry leaders to provide forward-thinking strategies and solutions to current challenges and provides a crucial platform for networking and the sharing of ideas. With such a competitive industry\, this event is a must-attend to hear the latest insights on where the industry will be at and how big name brands are managing their strategies and targets for the foreseeable future. Don’t miss out by joining your fellow marketers at the auto marketing event of the year.
URL:https://marketing.com.au/event/mumbrella-automotive-marketing-summit-2023/
LOCATION:Sofitel Melbourne on Collins\, Collins St\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230330
DTSTAMP:20260413T235656
CREATED:20220924T104108Z
LAST-MODIFIED:20221009T002659Z
UID:22666-1679961600-1680134399@marketing.com.au
SUMMARY:Digital Marketing Europe 2023 Conference
DESCRIPTION:Introducing Digital Marketing Europe 2023 Conference\, a virtual 2-day experience including inspiring sessions and keynotes\, panel discussions\, networking opportunities and much more! It is an opportunity for global experts at any level to participate\, network\, and advance in their careers! \n\n\n\nBe a part of something truly special – speak and engage at Digital Marketing Europe 2023 Conference. \nSubmissions are welcome from Marketers of Brands\, Agencies\, and Technology Enablers who would like to share their knowledge and exchange experience about the latest strategies\, tactics\, practices\, and tools in the digital marketing industry.
URL:https://marketing.com.au/event/digital-marketing-europe-2023-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230330
DTSTAMP:20260413T235656
CREATED:20230102T055651Z
LAST-MODIFIED:20230131T073539Z
UID:24204-1679961600-1680134399@marketing.com.au
SUMMARY:The MarTech Conference 2023
DESCRIPTION:Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. \nA delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general. \nThe right technology is critical\, from data management solutions to automated execution\, all aided by AI. So is strategy – understanding customer perspective\, addressing pain points\, and satisfying privacy requirements\, for starters. \nDiscover the tools\, technologies\, solutions\, and strategies that can help you unlock this essential component of your customer’s expectations: Attend MarTech\, online March 28-29\, for FREE. \n\n\n\n\n\n\n\n\nYour free pass unlocks the entire program\, featuring empowering keynotes\, expert-led sessions\, data-rich case studies\, and dozens of marketing technologies that streamline operations and boost profits. \nIt’s 100% free and 100% online — no expense reports\, no time out of the office\, and no travel risks required. Plus\, instant on-demand access is included for free so you can explore when it fits your schedule. \nJoin the ranks of nearly 60\,000 marketers who have trusted MarTech to equip them with the tools and tips they need to power organizational success!
URL:https://marketing.com.au/event/the-martech-conference-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230406
DTSTAMP:20260413T235656
CREATED:20220924T103831Z
LAST-MODIFIED:20221009T002658Z
UID:22664-1679961600-1680739199@marketing.com.au
SUMMARY:Retail Fest 2023
DESCRIPTION:In what will be a shakeup to how Australia’s online retail community comes together\, Retail Global is moving away from the traditional 3-day conference format to bring you Australia’s very own Retail Fest on the Gold Coast. A week-long celebration of all things eCommerce. \n\nTaking place 28 – 31 March 2023 Retail Fest will encompass an Awards evening\, Marketplace Meetups\, Sponsored Parties\, eCommerce workshops\, Charity Gala along with the traditional 3-day Retail Global conference & exhibition.
URL:https://marketing.com.au/event/retail-fest-2023/
LOCATION:Gold Coast Conference & Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230329
DTEND;VALUE=DATE:20230331
DTSTAMP:20260413T235656
CREATED:20230103T040633Z
LAST-MODIFIED:20230131T073538Z
UID:24210-1680048000-1680220799@marketing.com.au
SUMMARY:Ad World 2023
DESCRIPTION:Join 20\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor two days on 29-30 March 2023\, Ad World will stream 6+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
URL:https://marketing.com.au/event/ad-world-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Content Marketing,Copywriting,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,Podcast,PPC,Presentation,Public Relations,Sales,SEO,Social Media,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230330T123000
DTEND;TZID=Australia/Melbourne:20230330T160000
DTSTAMP:20260413T235656
CREATED:20230103T065911Z
LAST-MODIFIED:20230131T073538Z
UID:24253-1680179400-1680192000@marketing.com.au
SUMMARY:Masterclass: Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Workshop is designed for digital marketers\, all-rounders\, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand. \nTopics Covered  \n\nLatest tools and techniques brands are using to intimately understand their customers and their online behaviour\nHow to balance smart data insights and inspired strategy to drive competitive marketing strategies\nHow to increase a company’s customer orientation through better understanding of customer’s online behaviour\nEffectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns\nOptimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making\nExtracting meaningful insights and build actionable strategies that will dominate the competition
URL:https://marketing.com.au/event/masterclass-conversion-optimisation-reaching-your-full-digital-potential-using-customer-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
END:VCALENDAR