BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230202T123000
DTEND;TZID=Australia/Melbourne:20230202T160000
DTSTAMP:20260414T042424
CREATED:20230103T064523Z
LAST-MODIFIED:20230131T073548Z
UID:24241-1675341000-1675353600@marketing.com.au
SUMMARY:Masterclass: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/masterclass-content-strategy-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230215T123000
DTEND;TZID=Australia/Melbourne:20230215T163000
DTSTAMP:20260414T042424
CREATED:20230103T064627Z
LAST-MODIFIED:20230209T054520Z
UID:24243-1676464200-1676478600@marketing.com.au
SUMMARY:Masterclass: Building a Practical Marketing Plan
DESCRIPTION:Everything you need to know to about crafting a strong Marketing Plan\, including re-engaging with your business’ purpose\, mission\, goals\, objectives and strategies. \nA Marketing Plan is the basis of all Marketing Practice and Strategy. \nIn the fast-moving digital world we live in today\, businesses must set out their Marketing Plan and continually update it if they want to be successful. \nSpecifically designed for both Marketers who would like a refresher course\, as well as business owners who wish to learn more\, this Building A Practical Marketing Plan Workshop will take students through the theory\, demonstrate with examples and guide you through each step to build or refresh your own Marketing Plan. \nKey takeaways:  \n\nLearn the fundamentals of creating an effective marketing plan as the basis of marketing practice and strategy.\nUse a framework to get to know your business and create overarching goals\, company vision and mission statement.\nLearn the 8 Ps of the marketing mix and develop your business marketing model.\nHow to conduct a competitor analysis and identify where you sit in the market.\nExplore the foundations of setting budgets\, monitoring and measuring campaign performance and effectiveness.\n\nWho is this Workshop for: \n\nBusiness owners\, freelancers and individuals looking for better engagement and results from their marketing efforts\, needing a clear\, easy to action approach.\nAgency teams ready to deeply understand the drivers and influencers of successful marketing campaigns and wanting to stand out with expertise that outperforms the competition.\nMarketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.
URL:https://marketing.com.au/event/masterclass-building-a-practical-marketing-plan/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230216
DTEND;VALUE=DATE:20230218
DTSTAMP:20260414T042424
CREATED:20230102T053508Z
LAST-MODIFIED:20230131T073547Z
UID:24181-1676505600-1676678399@marketing.com.au
SUMMARY:Global Marketing Day 2023
DESCRIPTION:Global Marketing Day is a unique\, nonstop\, 24-hour livestream from New York\, London\, and Dubai that features speaking slots from the world’s biggest brands. \n\nAs a marketing conference like no other\, it shares sharp-as-a-tack insights and up-to-the-minute trends for you to apply to your own strategies for success. \n\nThe best part? It’s absolutely free. \n\nLearn\, network\, and find inspiration with other marketers from across the globe. Global Marketing Day is coming\, and it’s not to be missed.
URL:https://marketing.com.au/event/global-marketing-day-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230221
DTEND;VALUE=DATE:20230225
DTSTAMP:20260414T042424
CREATED:20230102T055246Z
LAST-MODIFIED:20230131T073545Z
UID:24198-1676937600-1677283199@marketing.com.au
SUMMARY:Social Media Strategies Summit 2023
DESCRIPTION:Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. \n\nHere’s what our summit can help you achieve. \n\n\n\n\n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget. \n\n\n\n\n\n\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across platforms like Instagram and TikTok. \n\n\n\n\n\n\nAudit the efficacy of your brand’s social media\, content\, and influencer marketing initiatives to stay competitive. \n\n\n\n\n\n\n\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence. \n\n\n\n\n\n\n\nRevitalize your social media community strategy – or launch one from scratch – to boost brand loyalty and awareness. \n\n\n\n\n\n\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230222
DTEND;VALUE=DATE:20230223
DTSTAMP:20260414T042424
CREATED:20230102T054423Z
LAST-MODIFIED:20230131T073544Z
UID:24188-1677024000-1677110399@marketing.com.au
SUMMARY:2023 Global Virtual MarTech
DESCRIPTION:We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies\, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high-priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day. \nThe 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing\, growth through stronger MarTech & business strategy alignment\, customer relationship\, data integration\, future trends & much more.
URL:https://marketing.com.au/event/2023-global-virtual-martech/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230223
DTEND;VALUE=DATE:20230224
DTSTAMP:20260414T042424
CREATED:20230103T072342Z
LAST-MODIFIED:20230131T073544Z
UID:24268-1677110400-1677196799@marketing.com.au
SUMMARY:Creative Operations Asia-Pacific 2023
DESCRIPTION:Creative Operations is all about making the creative workflow of a business more structured and streamlined for content creators\, so they can produce their best creative work. \nJoin us for a one-day online event to learn from and connect with members of the Creative Operations community across Asia\, the Pacific\, Australia and New Zealand. You will hear LIVE real-world case studies from leading organisations focused on solutions\, the latest thinking\, and the most promising developments in the industry. Leave feeling inspired with actionable insights on how you can drive change within your organisation. \nWho should attend?\nDirectors\, Heads and Managers of Creative Operations\, Creative Services\, Creative Production\, Creative Resources and Marketing Operations\, Creative Directors\, Project Managers\, Traffic Managers\, Video Managers\, Consultants and Solution Providers engaged in workflow\, project management\, proofing\, review and approval
URL:https://marketing.com.au/event/creative-operations-asia-pacific-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230223T123000
DTEND;TZID=Australia/Melbourne:20230223T160000
DTSTAMP:20260414T042424
CREATED:20230103T064741Z
LAST-MODIFIED:20230131T073543Z
UID:24245-1677155400-1677168000@marketing.com.au
SUMMARY:Masterclass: E-mail Marketing
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/masterclass-e-mail-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
END:VCALENDAR