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X-WR-CALDESC:Events for Marketing.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230112
DTEND;VALUE=DATE:20230113
DTSTAMP:20260414T052946
CREATED:20230102T054153Z
LAST-MODIFIED:20230131T073552Z
UID:24183-1673481600-1673567999@marketing.com.au
SUMMARY:The Gartner Top 5 Marketing Predictions for 2023
DESCRIPTION:Has the new year got you thinking about how to deliver on your marketing and operational goals for 2023? Against a backdrop of unrelenting social and economic pressures\, marketing leaders look toward a future where smarter marketing leads to deeper\, more valuable connections between customers and brands. Join this free marketing webinar where Gartner experts present the 5 mainstream marketing predictions that keep you ahead of the curve in matters of strategic\, operational\, technological\, and media-related planning for this year and beyond. It will also help you to understand and adopt AI technologies\, ways to capture the most elusive audiences while navigating a fast-changing media landscape\, growing and strengthening effective loyalty programs\, and much more. \n\nWork with c-suite peers to assess the strategic impact of emerging technologies on operations and personnel\nExplore new media formats and channels to reach elusive audiences\nInstill a deep understanding of motivations and needs in the design of customer loyalty programs
URL:https://marketing.com.au/event/the-gartner-top-5-marketing-predictions-for-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230112T123000
DTEND;TZID=Australia/Melbourne:20230112T160000
DTSTAMP:20260414T052946
CREATED:20230103T063636Z
LAST-MODIFIED:20230131T073552Z
UID:24236-1673526600-1673539200@marketing.com.au
SUMMARY:Masterclass Membership Marketing: How to Attract\, Recruit\, Engage and Retain Your Members
DESCRIPTION:Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business\, professional association with a long history or a fitness club\, this workshop will help you discover new strategies\, tactics\, and practical tools for member recruitment\, ongoing engagement and stable membership growth. \nThe membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong\, ongoing relationships with their customers\, membership and subscription models are on the trend. \nFrom giants like Netflix\, Tesla and Uber to small business owners delivering sets of socks\, toilet paper or ongoing fitness programs\, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions. \nSo what is membership marketing and why is it different to product / service marketing? \nWhile membership / subscription business model provides you with an opportunity of predictable recurring revenue\, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community. \nDuring this workshop you’ll learn: \n✔️ Creating and communicating your Member Value Proposition (MVP) \n✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership\, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty \n✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors\, typical mistakes at every step of the journey \n✔️ Digital tools for your membership – review of existing software for subscription transaction management\, member-only content and online communities.
URL:https://marketing.com.au/event/masterclass-membership-marketing-how-to-attract-recruit-engage-and-retain-your-members/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230117
DTEND;VALUE=DATE:20230119
DTSTAMP:20260414T052946
CREATED:20230102T055002Z
LAST-MODIFIED:20230131T073551Z
UID:24196-1673913600-1674086399@marketing.com.au
SUMMARY:AMPLIFY Summit
DESCRIPTION:The AMPLIFY Summit offers delegates the chance to learn with industry experts\, get a grip on what’s changing in the performance landscape and gather insight on what’s going to AMPLIFY their affiliate and partner relationships to drive incremental sales in 2023.
URL:https://marketing.com.au/event/amplify-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230118
DTEND;VALUE=DATE:20230119
DTSTAMP:20260414T052946
CREATED:20230102T054848Z
LAST-MODIFIED:20230131T073551Z
UID:24194-1674000000-1674086399@marketing.com.au
SUMMARY:How to Quickly Increase Your E-Commerce Sales
DESCRIPTION:You have great products\, you built a sleek online store\, now how do you get customers to actually find and buy your stuff? In this fast-paced\, info-packed webinar\, e-commerce expert Andrew Maff is going to give you proven strategies that will get more eyeballs on your store and more items in checkout carts. \nIn just 30 minutes\, you will learn: \n\nHow to create a successful email campaign\nSEO tactics that boost revenue\, not just web traffic\nThe pros and cons of in-house vs. third-party marketing\nHow to structure cost-effective social media ad campaigns\nThe ins and outs of drop shipping\nB2B strategies that also work for B2C sellers\nAnd more!
URL:https://marketing.com.au/event/how-to-quickly-increase-your-e-commerce-sales/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230119
DTEND;VALUE=DATE:20230120
DTSTAMP:20260414T052946
CREATED:20230102T054735Z
LAST-MODIFIED:20230131T073551Z
UID:24192-1674086400-1674172799@marketing.com.au
SUMMARY:What You Need to Know About Buying a Franchise in 2023
DESCRIPTION:The markets are changing as we head into the new year. But one thing is clear—the franchise industry is booming. \nJoin us for our free webinar\, as Scott Greenberg\, author of The Wealthy Franchisee\, shares his insights on what you need to know before buying a franchise in 2023. Fueled with over 10 years’ experience as a multi-unit\, award-winning franchise owner whose operation won international recognition for “Best Customer Service” and “Manager of the Year\,” Scott will dive into: \n\nHow you can determine the right brand to partner with\nWhat you should look for when considering franchise opportunities\nWhether or not you should work with a broker or consultant\nAdvantages and disadvantages of buying a new franchise vs buying an existing one\nWhat top franchise owners have in common\nAnd so much more!
URL:https://marketing.com.au/event/what-you-need-to-know-about-buying-a-franchise-in-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230119T123000
DTEND;TZID=Australia/Melbourne:20230119T160000
DTSTAMP:20260414T052946
CREATED:20230103T063753Z
LAST-MODIFIED:20230131T073550Z
UID:24238-1674131400-1674144000@marketing.com.au
SUMMARY:Masterclass: Story Telling For Business
DESCRIPTION:A half-day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues\, stakeholders or customers. \nTopics Covered:\n\nTheory – what is a story? Story telling vs business communication.\nStory Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.\nTips and tricks – how to put flesh on the bones of the story so that it will engage the audience and encourage them to take action.\n\nKey Learnings:  \nA portfolio of tools and techniques to add power to your next presentation\, keynote or briefing document. \nConfidence to share your story and encourage your audience to take action. \nPractical application – your own live business message translated into story format.
URL:https://marketing.com.au/event/masterclass-story-telling-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230124
DTEND;VALUE=DATE:20230125
DTSTAMP:20260414T052946
CREATED:20230102T054614Z
LAST-MODIFIED:20230131T073550Z
UID:24190-1674518400-1674604799@marketing.com.au
SUMMARY:Responsible Marketing Update: Legitimate Interest
DESCRIPTION:The data and marketing landscape is constantly changing. So how can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA\, Data Compliant\, and Macmillan Cancer Support. \n\nHead online with Chris Combemale\, DMA CEO\, to explore the key changes in the data protection legislative environment.\n\nChris will also outline the DMA’s new GDPR Code of Conduct. This document provides practical guidance on how marketers can use legitimate interest (one of the six lawful bases for processing personal data) for customer acquisition and retention.\n\nPlus\, dive into a presentation to examine why the government extended the soft opt-in exception for non-profits.\n\nChaired by Chris Combemale\, CEO\, DMA\, you’ll also hear from:\n\nVictoria Tuffill\, Managing Director\, Data Compliant\nPete Meacham\, Fundraising & Marketing Compliance Manager\, Macmillan Cancer Support \nMatt Radford\, EDI & Vulnerability Consultant
URL:https://marketing.com.au/event/responsible-marketing-update-legitimate-interest/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230125T110000
DTEND;TZID=Australia/Melbourne:20230125T133000
DTSTAMP:20260414T052946
CREATED:20230103T063010Z
LAST-MODIFIED:20230131T073549Z
UID:24232-1674644400-1674653400@marketing.com.au
SUMMARY:APAC Search Awards 2023
DESCRIPTION:The APAC Search Awards recognise and celebrate APAC’s best Search agencies\, companies\, campaigns and people\, working across a multitude of industry sectors to achieve growth\, increase engagement and add value. \nAPAC Search Awards\, organized by Don’t Panic Events will take place on 25 January 2023 online. \nSearch is an ever-changing landscape and to be outstanding you need to be planning for every eventuality\, thinking innovatively\, technically creative and optimising every opportunity. \nAttracting entrants from leading search and digital agencies across APAC from China to New Zealand the competition is tough. Winning an APAC Search Award showcases brilliant work\, attracts new business\, rewards teams and individuals and solidifies your position as Search experts. \nOur judges are industry experts\, highly regarded for their knowledge and expertise in the business and the judging process is ethical and transparent to ensure the integrity of the award and honour.
URL:https://marketing.com.au/event/apac-search-awards-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230126
DTEND;VALUE=DATE:20230127
DTSTAMP:20260414T052946
CREATED:20230103T050130Z
LAST-MODIFIED:20230131T073549Z
UID:24228-1674691200-1674777599@marketing.com.au
SUMMARY:SpeakHer Virtual Summit 2023
DESCRIPTION:App Growth Summit presents our 4th Annual SpeakHer Virtual Summit! This event showcases the immense talent and intelligence from our 9 global SpeakHer chapters! \nThe SpeakHer Virtual Summit is produced via our custom-built and proprietary virtual event platform\, which includes many interactive features and opportunities no other online event can offer in such a cohesive way! \n30 Expert Speakers Across 12 Insightful Sessions\nHighly Interactive & Engaging Custom Event Platform\nOpen and Honest Discussions & Networking \nApp Growth Summit produces this one-of-a-kind event annually as a way to support the many women speakers who are recognized for being great thought-leaders\, and to receive more of the public recognition they deserve!
URL:https://marketing.com.au/event/speakher-virtual-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230127
DTEND;VALUE=DATE:20230128
DTSTAMP:20260414T052946
CREATED:20230102T054242Z
LAST-MODIFIED:20230131T073549Z
UID:24185-1674777600-1674863999@marketing.com.au
SUMMARY:When and How to Apply Agile Principles in Marketing
DESCRIPTION:The use of agile methods continues to be a topic of discussion among leaders within the marketing function. Many marketing and communications leaders want to implement agile but don’t know how it will work for their function. Hindrances to effective implementation can often be linked to a lack of understanding of when and how agile should be executed. Join this complimentary marketing webinar to find out the necessary elements and practices of agile and general ways it can be applied successfully in marketing. \n\nUnderstand agile principles\nIdentify when to apply the methods in marketing\nHow to apply agile successfully in marketing
URL:https://marketing.com.au/event/when-and-how-to-apply-agile-principles-in-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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