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X-WR-CALDESC:Events for Marketing.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20221102
DTEND;VALUE=DATE:20221103
DTSTAMP:20260416T215433
CREATED:20220924T105839Z
LAST-MODIFIED:20221009T002708Z
UID:22681-1667347200-1667433599@marketing.com.au
SUMMARY:LocalU Advanced Virtual 2022
DESCRIPTION:Did you have FOMO after missing LocalU Advanced in Denver this July? Well\, we have your solution! We’re going virtual again for our November 2022 event! \nAs always\, we promise completely new content\, never presented before at ANY conference!
URL:https://marketing.com.au/event/localu-advanced-virtual-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221102
DTEND;VALUE=DATE:20221104
DTSTAMP:20260416T215433
CREATED:20220723T110423Z
LAST-MODIFIED:20220814T044614Z
UID:22250-1667347200-1667519999@marketing.com.au
SUMMARY:Guru 2022
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of live\, virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing
ORGANIZER;CN="Guru":MAILTO:https://guruconference.com/#tracks
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221103
DTEND;VALUE=DATE:20221105
DTSTAMP:20260416T215433
CREATED:20220723T110740Z
LAST-MODIFIED:20220814T044613Z
UID:22253-1667433600-1667606399@marketing.com.au
SUMMARY:Product Marketing Summit
DESCRIPTION:In November 2022\, Product Marketing Summit will assemble product marketers from the world’s largest companies and most exciting startups in Sydney to share Product Marketing success stories\, experiences and challenges of those positioned at the intersection of product\, marketing & sales. \nJoin the largest gathering of product marketers who live at the intersection of product\, marketing & sales. In just one day you’ll hear about: \n\nEngage\, convert\, retain; Understanding the customer\nCreating demand and go-to-market strategy for your product\nDeciding your products positioning and messaging\nEnsuring salespeople and customers understand your product\nDriving the application and usage of your product\nBuilding product marketing teams for success\nUsing data to drive product decision making\nDefining your product audience
URL:https://marketing.com.au/event/product-marketing-summit/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T080000
DTEND;TZID=Australia/Melbourne:20221104T170000
DTSTAMP:20260416T215433
CREATED:20221001T020738Z
LAST-MODIFIED:20221009T002708Z
UID:22721-1667462400-1667581200@marketing.com.au
SUMMARY:Marketing Tech Symposium 2022
DESCRIPTION:Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However\, as consumer expectations continue to evolve\, and with an increased focus on customer empowerment\, brands need to differentiate effectively\, and engage with their customers how\, when\, and where they want. \nNavigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nJoin us at the Marketing Tech Symposium to: \nDiscover how to use marketing technology to better understand\, reach and engage your customers\nLearn from inspiring international keynote presentations and local case studies\nConnect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.\nLearn\, network\, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan. \nThis year’s topics include:\n– Secret showcase session: Get under the hood of one of the best\, most successful MarTech stacks in the region\n– A data science & CFO perspective: democratising data and data reflexes\, how to best action data when you’re drowning in it\n– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?\n– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives\n– Bridging the capability\, talent & skillset Gap\n– Build\, buy or hybrid and bringing your media inhouse\n– The future of MarTech: The rise and role of No-Code /Low-Code\, Headless Commerce and APIs\n– The Rise of BigOps\, MarketingOps\, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business\n– How do you assess\, benchmark\, and select the right MarTech for your corporate and marketing goals & requirements?\n– Time is your number 1 enemy\, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile\n– How much Personalisation is too much\, from a Privacy and Business Investment (Overkill) perspective?
URL:https://marketing.com.au/event/marketing-tech-symposium-2022/
LOCATION:Crowne Plaza Hunter Valley\, 430 Wine Country Dr\,\, Lovedale\, NSW\, 2325\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T120000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260416T215433
CREATED:20220731T073852Z
LAST-MODIFIED:20220814T044613Z
UID:22330-1667476800-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:Without an understanding of what it takes\, the boss will not be able to make crucial decisions that support a website’s organic search success.” \nAbout the Workshop \nWe have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221103T123000
DTEND;TZID=Australia/Melbourne:20221103T160000
DTSTAMP:20260416T215433
CREATED:20221001T021930Z
LAST-MODIFIED:20221009T002708Z
UID:22727-1667478600-1667491200@marketing.com.au
SUMMARY:SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
DESCRIPTION:We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google. \nThe Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients. \nClass includes Q&A time to ensure the material is understood. \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nImportance of SEO\nHow Google works\nHow a search engine-friendly website impacts online traffic and revenue\nWhat factors cause a website to rank in organic search results\n\nSEO Framework: \n1. On Page SEO – (Content\, Blogs etc)\n2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR) \n\nCompetitor Analysis – Marketers will absolutely love this\nWhat spam tactics must be avoided to prevent loss of revenue\nSetting Realistic Expectations\nCase Studies: Companies That Have Run Successful SEO Campaigns\nQuestions to ask your SEO Team or Agency\nTools of the Trade – We will show you how you can use tools to gain valuable insights
URL:https://marketing.com.au/event/seo-masterclass-workshop-learn-how-to-take-your-website-to-1-on-google-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221109T123000
DTEND;TZID=Australia/Melbourne:20221109T160000
DTSTAMP:20260416T215433
CREATED:20221001T022048Z
LAST-MODIFIED:20221009T002707Z
UID:22729-1667997000-1668009600@marketing.com.au
SUMMARY:Workshop: Content Strategy & Copywriting
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/workshop-content-strategy-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221115
DTEND;VALUE=DATE:20221117
DTSTAMP:20260416T215433
CREATED:20220924T105443Z
LAST-MODIFIED:20221009T002707Z
UID:22677-1668470400-1668643199@marketing.com.au
SUMMARY:SMX Next 2023
DESCRIPTION:Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus\, the death of third-party cookies has been delayed. Again. Oh\, and Google Analytics 4. It’s a lot. \nRegain control at SMX Next. \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \nAfter two intense days of training\, you’ll walk away with fresh insights\, emerging opportunities\, and must-know\, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond. (Can’t attend live? Instant on-demand access is included with your free pass!)
URL:https://marketing.com.au/event/smx-next-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221117
DTEND;VALUE=DATE:20221119
DTSTAMP:20260416T215433
CREATED:20220924T105246Z
LAST-MODIFIED:20221009T002706Z
UID:22675-1668643200-1668815999@marketing.com.au
SUMMARY:DigiMarCon World 2022
DESCRIPTION:DigiMarCon World 2022 Digital Marketing\, Media and Advertising Conference will take place November 17th to 18th\, 2022\, Online; Live and On Demand. It is the largest Digital Marketing Event in the World and will be attended by over 10\,000 Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon World 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-world-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221117T120000
DTEND;TZID=Australia/Melbourne:20221117T130000
DTSTAMP:20260416T215433
CREATED:20221001T022242Z
LAST-MODIFIED:20221009T002706Z
UID:22731-1668686400-1668690000@marketing.com.au
SUMMARY:Customer Relationships in the Digital World: The role of Online Brand Advocacy
DESCRIPTION:Research shows that user-generated content (UGC) is more authentic and trustworthy\, and subsequently\, more influential\, than brand-generated content (BGC). So\, in this new era of social influence and multiple digital touchpoints\, it is consumers – just like you and I – that have the power. In this webinar\, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand. \nKey takeaways: \n\nUnderstand what OBA is and how to nurture your consumers to become your online brand advocates.\nView examples of OBA given by consumers\nExplore how brands integrate OBA into their digital marketing strategies\nPreview the latest research into OBA
URL:https://marketing.com.au/event/customer-relationships-in-the-digital-world-the-role-of-online-brand-advocacy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221124T123000
DTEND;TZID=Australia/Melbourne:20221124T163000
DTSTAMP:20260416T215433
CREATED:20221001T022509Z
LAST-MODIFIED:20221009T002706Z
UID:22733-1669293000-1669307400@marketing.com.au
SUMMARY:How to Create & Execute a Thought Leadership Strategy
DESCRIPTION:This powerful 4-hour online workshop will show you how to create a\nthought leadership strategy that goes the distance! \nLearn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know\, like and trust you. \nWho is it ideal for: \n\nMarketing Consultants\nCMOs looking to build their personal brand\nSenior Professional Marketers\nAgency Owners\nContent Marketing Specialists\nFounders & Entrepreneurs\nHigh-Performing Business Leaders\n\nOutcomes: \n\nPosition yourself for more premium career opportunities\nAttract more new business (if agency or business owner)\nCommand a higher salary (if employed)\nCharge higher rates (if self-employed)\nBe better equipped to help your clients/employer navigate the modern landscape of organic content\, personal branding and standing out in a noisy marketplace\nFast track the growth of your own business by becoming a thought leader\nAttract prestigious collaboration opportunities\n\nWhat you will learn: \nIntroduction to Thought Leadership \n\nWhat is good Thought Leadership?\nHow it is a fusion of Leadership & Strategy & Marketing\nWhy thought leadership content is different to other content\nWhy this type of content will deliver a better ROI for your career/business\nWhy it’s the fastest growing modern marketing discipline\n\nThought Leadership Strategy \n\nBusiness/Career Goals Alignment\nHow to set your thought leadership goals and what is realistic\nThe Do’s and Don’ts of a successful thought leadership strategy\nMonetising Your Message\n\nThought Leadership Branding \n\nEmployee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.\nThe 4 non-negotiables of a brand that connects with its audience\nMessaging and Positioning Fundamentals for thought leadership\nPivoting and Re-positioning\n\nThought Leadership Content \n\nChoosing your Topics and Themes\nA plan for extracting your own thought leadership\nHow to turn your ideas into compelling content\n7P Framework for creating high-converting thought leadership content consistently\nThe 3 Systems you need to get your thought leadership to market\nHow to measure your content success
URL:https://marketing.com.au/event/how-to-create-execute-a-thought-leadership-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221124T173000
DTEND;TZID=Australia/Melbourne:20221124T190000
DTSTAMP:20260416T215433
CREATED:20221001T022728Z
LAST-MODIFIED:20221009T002705Z
UID:22735-1669311000-1669316400@marketing.com.au
SUMMARY:Tasmanian Marketers: End Of Year Celebration
DESCRIPTION:Join Tasmanian Marketers and finish off the year with a gathering to enjoy good company and share a wrap up of achievements during 2022. \nCelebrate successes from the year and hear from Tasmania’s prominent marketers on the current trends in excellent practices and strategies.
URL:https://marketing.com.au/event/tasmanian-marketers-end-of-year-celebration/
LOCATION:Wrest Point Hotel\, 410 Sandy Bay Rd\, Sandy Bay\, Tas\, 7005
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Tasmania
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221130
DTEND;VALUE=DATE:20221201
DTSTAMP:20260416T215433
CREATED:20221001T022823Z
LAST-MODIFIED:20221009T002705Z
UID:22738-1669766400-1669852799@marketing.com.au
SUMMARY:Facebook Marketing Online Course
DESCRIPTION:Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use. \nLearning Outcomes \n\nIdentify the three key advertising platforms on Facebook and describe their functionality\nLearn about the features and placements of Facebook Ads\nUnderstand how the Facebook Algorithm works\nReproduce the Facebook Ad structure\nComplete a paid strategy template based on the three steps to creating awesome Facebook ads\nCreate immersive campaign and learn how to implement and run new marketing campaigns\nUnderstand buyer stages and how your content needs to be configured to match your audience\nDescribe the three types of targeting offered by Facebook\nIdentify five core principles of effective community management\nUnderstand the five core principles of effective community management\n\nWhat to expect when you are studying the Facebook Marketing Course  \n\n15-20 hours of online\, self-paced learning with unlimited mentor support\nSix months of course access to complete at your own-pace\nWork on the strategy for your chosen organisation or personal brand\nQuizzes to self-check progression\nTools and templates that are immediately applicable \nFree access to monthly masterclasses with industry experts \nOpportunity to be part of a thriving Facebook group with like-minded individuals
URL:https://marketing.com.au/event/facebook-marketing-online-course-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
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