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X-WR-CALDESC:Events for Marketing.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220601
DTEND;VALUE=DATE:20220602
DTSTAMP:20260417T133332
CREATED:20220425T025437Z
LAST-MODIFIED:20220425T054109Z
UID:21677-1654041600-1654127999@marketing.com.au
SUMMARY:Intro to SQL
DESCRIPTION:We’ve all been there: the data you need to perform analysis or to put together a presentation lives in a database\, and this will be the 20th time that you’ve had to bother the IT department or data engineers for an Excel export of the data. If only there were a simple\, flexible\, and quick way to get the data yourself…. \nSQL to the rescue! \nSQL\, or Structured Query Language\, is a simple programming language that enables you to efficiently create\, alter\, request\, and aggregate data. Databases are ubiquitous in today’s digital world\, and SQL is your key to interacting with the valuable data inside them. Come and learn the basics of databases and how SQL can fit into your workflow\, and practice basic SQL with live activities. \nChart your own career path. Pick up where this workshop leaves off. Enhance your professional data analysis skill set with one of our data analytics offerings. \n\n\n\nTakeaways\n\n\nUnderstand the foundations of databases and when to use SQL.\nLearn and practice the basic syntax of SQL.\nExplore more advanced features of SQL\, such as joining\, grouping\, filtering\, and functions.
URL:https://marketing.com.au/event/intro-to-sql/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220601T080000
DTEND;TZID=Australia/Melbourne:20220601T170000
DTSTAMP:20260417T133332
CREATED:20220601T040649Z
LAST-MODIFIED:20220814T044628Z
UID:21942-1654070400-1654102800@marketing.com.au
SUMMARY:Intro to Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and ideas catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nGeneral Assembly’s classes\, workshops and events are recreational and for avocational purposes only. No certificate is awarded. \n\n\n\nTakeaways\n\nParticipants of this workshop will learn: \n\nWhere and how to find the necessary data and research inputs to customer journey maps\nProven consumer journey map design methodologies used for major brands and products\nHow to implement consumer journey maps as shown by real business case studies
URL:https://marketing.com.au/event/intro-to-customer-journey-mapping/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220611
DTSTAMP:20260417T133332
CREATED:20220414T021210Z
LAST-MODIFIED:20220425T054109Z
UID:21556-1654473600-1654905599@marketing.com.au
SUMMARY:Apple's WWDC22
DESCRIPTION:Join developers worldwide from June 6 to 10 for an inspiring week of technology and community. Get a first look at Apple’s latest platforms and technologies in sessions\, explore the newest tools and tips\, and connect with Apple experts in labs and digital lounges. All online and at no cost. \nIn addition to the online conference\, Apple will host a special day for developers and students at Apple Park on June 6 to watch the keynote and State of the Union videos together\, along with the online community. Space is limited and details on how to apply to attend will be provided soon. \nWherever you watch from\, get ready for a fantastic WWDC.
URL:https://marketing.com.au/event/apples-wwdc22/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Coding,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220607
DTEND;VALUE=DATE:20220609
DTSTAMP:20260417T133332
CREATED:20220529T060515Z
LAST-MODIFIED:20220814T044628Z
UID:21887-1654560000-1654732799@marketing.com.au
SUMMARY:DigiMarCon Latin America 2022
DESCRIPTION:DigiMarCon Latin America 2022 Digital Marketing\, Media and Advertising Conference will take place July 7th to 8th\, 2022\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals. \n\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\n\n\n\n\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\n\n\n\n\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\n\n\n\n\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220607
DTEND;VALUE=DATE:20220610
DTSTAMP:20260417T133332
CREATED:20220425T021104Z
LAST-MODIFIED:20220425T054109Z
UID:21642-1654560000-1654819199@marketing.com.au
SUMMARY:CMO Digital Summit 2022
DESCRIPTION:CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic. \nSense check your approach with likeminded industry experts\, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively. \n  \nConnect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you: \n\nBuild new connections with likeminded senior leaders\nStay current with emerging business trends\nUnderstand the impact new technology can make\nDe-risk new projects by gaining a broad range of insights\nAccelerate key projects through meaningful new partnerships\nDownloadable and actionable takeaways
URL:https://marketing.com.au/event/cmo-digital-summit-2022-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220609
DTEND;VALUE=DATE:20220610
DTSTAMP:20260417T133332
CREATED:20220414T040853Z
LAST-MODIFIED:20220425T054109Z
UID:21565-1654732800-1654819199@marketing.com.au
SUMMARY:Chief Customer Experience Officer Summit 2022
DESCRIPTION:In the traditional setup\, departments are siloed\, working in isolation hence\, they forget the most important component of their business: the customer. The foundation of the role Chief Customer Experience Officer is to align departments with a customer-centric culture and build unprecedented customer relationships. Join us at the summit and discover how companies are organising and operating their customer experience functions\, the modern challenges Chief Customer Experience Officers are focusing on\, how they are measuring customer experience\, and why employee experience is also a key factor. 
URL:https://marketing.com.au/event/chief-customer-experience-officer-summit-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220609
DTEND;VALUE=DATE:20220612
DTSTAMP:20260417T133332
CREATED:20220205T030126Z
LAST-MODIFIED:20220220T105603Z
UID:21108-1654732800-1654991999@marketing.com.au
SUMMARY:The Design Conference 2022
DESCRIPTION:The Design Conference is an event for creatives. Each year we navigate the future of design\, including how you can be an active participant. Attendees are offered an opportunity to evolve their practice through an elevated way of thinking. From professional insights and advice to anecdotes of self-care and growth\, this experience is designed to help you find your path\, expand your mind and learn from those who came before you. \nWe will laugh\, we will most certainly cry\, however\, first we must be brave enough to ask those questions you bury deep inside your gut. We’ve got you\, arms open wide!
URL:https://marketing.com.au/event/the-design-conference-2022/
LOCATION:Brisbane Powerhouse\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Queensland,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220614
DTEND;VALUE=DATE:20220615
DTSTAMP:20260417T133332
CREATED:20220425T024954Z
LAST-MODIFIED:20220425T054109Z
UID:21673-1655164800-1655251199@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning outcomes: \n\n\nGet a basic understanding of key digital marketing channels \n\n\nLearn key digital terminology\n\n\nGet a introductory insight into the key channels\n\n\nGet up to date with latest concepts\n\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you.\nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning.\n Key Takeaways:  \n\n\nDigital trends\n\n\nThe importance of knowing your brand value\n\n\nUnderstanding your audience\n\n\nHow to set your objectives for success\n\n\nSearch engine marketing basics\n\n\nSEO basics\n\n\nSocial media basics\n\n\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220614
DTEND;VALUE=DATE:20220616
DTSTAMP:20260417T133332
CREATED:20220414T041124Z
LAST-MODIFIED:20220425T054109Z
UID:21568-1655164800-1655337599@marketing.com.au
SUMMARY:marketplaceLIVE 2022
DESCRIPTION:You are invited to attend the first-ever hybrid MarketplaceLIVE\, wherever you may be in the world. Whether you are attending virtually or in-person in NYC\, MarketplaceLIVE is the place where the complete community of cloud and digital stakeholders can come together to learn\, cross-pollinate ideas\, and get inspired in an immersive environment. \nAfter a long period of just trying to keep our heads above water\, it’s time to take stock of where we are today and look ahead to where we could go. In this future-focused event\, we’ll meet people and organizations who are pushing the limits in their fields of expertise to usher in the next era of innovation. \nOur team is bringing together a host of experts to deliver inspiring keynotes fireside chats designed to equip you with the latest trends\, best practices\, and loads of inspiration. MarketplaceLIVE gives you a day to work hard\, and play harder. Your ticket includes access to: \n\nInspiring keynotes & speakers\nCustomer stories\nLike-minded peers to network with\nProduct demos\nInteractive exhibit spaces\nSwag bags\nHappy hours\, fitness breaks & entertainment
URL:https://marketing.com.au/event/marketplacelive-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220614
DTEND;VALUE=DATE:20220616
DTSTAMP:20260417T133332
CREATED:20220425T021257Z
LAST-MODIFIED:20220425T054109Z
UID:21645-1655164800-1655337599@marketing.com.au
SUMMARY:SMX Advanced: Expert-level search marketing training
DESCRIPTION:The staggering amount of global change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high\, user experience is more important than ever before… and critical factors like passage rank\, MUM\, BERT\, AI\, and machine learning are shaping the future of search. \nExplore these and more critical issues and the actionable tactics you need to tackle them head-on at SMX Advanced\, online June 14-15. \nFor the first time ever\, you’ll access the world-class programming SMX Advanced is known for free — all without leaving your desk. No expense reports. No airline ticket. No kidding. \nThis is the only conference designed by advanced search marketers for search marketers. Don’t miss your once-a-year opportunity to join us at SMX Advanced and learn sophisticated\, brand-safe\, actionable tactics that can help you deliver more qualified traffic\, drive revenue\, and stay a cut above the competition.
URL:https://marketing.com.au/event/smx-advanced-expert-level-search-marketing-training/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220614
DTEND;VALUE=DATE:20220616
DTSTAMP:20260417T133332
CREATED:20220425T024616Z
LAST-MODIFIED:20220425T054109Z
UID:21669-1655164800-1655337599@marketing.com.au
SUMMARY:MarketplaceLIVE 2022
DESCRIPTION:You are invited to attend the first-ever hybrid MarketplaceLIVE\, wherever you may be in the world. Whether you are attending virtually or in-person in NYC\, MarketplaceLIVE is the place where the complete community of cloud and digital stakeholders can come together to learn\, cross-pollinate ideas\, and get inspired in an immersive environment. \nAfter a long period of just trying to keep our heads above water\, it’s time to take stock of where we are today and look ahead to where we could go. \nOur team is bringing together a host of experts to deliver inspiring keynotes fireside chats designed to equip you with the latest trends\, best practices\, and loads of inspiration. MarketplaceLIVE gives you a day to work hard\, and play harder. Your ticket includes access to:\n• Inspiring keynotes & speakers\n• Customer stories \n• Like-minded peers to network with \n• Product demos \n• Interactive exhibit spaces \n• Swag bags \n• Happy hours\, fitness breaks & entertainment \n 
URL:https://marketing.com.au/event/marketplacelive-2022-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220615
DTEND;VALUE=DATE:20220616
DTSTAMP:20260417T133332
CREATED:20220425T030455Z
LAST-MODIFIED:20220425T054108Z
UID:21679-1655251200-1655337599@marketing.com.au
SUMMARY:Reinventing Your Career: Land A Job in Digital Marketing
DESCRIPTION:Digital Marketing is one of the hottest properties in today’s technology. These skills are in high demand! Wondering where and how to begin preparing for a career transformation? Interested in hearing from the industry experts and GA’s admissions team? We can help you achieve your goals. \nIn this special panel event “Break Into Digital Marketing”\, we will discuss the various steps that you need to take to get into the Digital Marketing industry\, or simply use these skills in your day-to-day role. You will hear from industry experts and GA’s digital marketing alumni about how the digital marketing industry works and has been growing. You will also walk away with a sense of how General Assembly’s courses provide you with relevant tech skills that will help you grow in your career.
URL:https://marketing.com.au/event/reinventing-your-career-land-a-job-in-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220623
DTEND;VALUE=DATE:20220625
DTSTAMP:20260417T133332
CREATED:20220425T024435Z
LAST-MODIFIED:20220425T054108Z
UID:21667-1655942400-1656115199@marketing.com.au
SUMMARY:Digital Marketing World Forum #DMWF 2022
DESCRIPTION:With a 13+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of online top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \nThis forward-thinking event will explore the latest trends & strategies within Digital Marketing and cover Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \n#DMWF Global prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
URL:https://marketing.com.au/event/digital-marketing-world-forum-dmwf-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220630
DTEND;VALUE=DATE:20220701
DTSTAMP:20260417T133332
CREATED:20220425T024838Z
LAST-MODIFIED:20220425T054108Z
UID:21671-1656547200-1656633599@marketing.com.au
SUMMARY:Workshop: How to Create & Execute a Thought Leadership Strategy
DESCRIPTION:This powerful 4-hour online workshop will show you how to create a\nthought leadership strategy that goes the distance! \nLearn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know\, like and trust you. \nWho is it ideal for: \n\nMarketing Consultants\nCMOs looking to build their personal brand\nSenior Professional Marketers\nAgency Owners\nContent Marketing Specialists\nFounders & Entrepreneurs\nHigh-Performing Business Leaders\n\nOutcomes: \n\nPosition yourself for more premium career opportunities\nAttract more new business (if agency or business owner)\nCommand a higher salary (if employed)\nCharge higher rates (if self-employed)\nBe better equipped to help your clients/employer navigate the modern landscape of organic content\, personal branding and standing out in a noisy marketplace\nFast track the growth of your own business by becoming a thought leader\nAttract prestigious collaboration opportunities\n\nWhat you will learn: \nIntroduction to Thought Leadership \n\nWhat is good Thought Leadership?\nHow it is a fusion of Leadership & Strategy & Marketing\nWhy thought leadership content is different to other content\nWhy this type of content will deliver a better ROI for your career/business\nWhy it’s the fastest growing modern marketing discipline\n\nThought Leadership Strategy \n\nBusiness/Career Goals Alignment\nHow to set your thought leadership goals and what is realistic\nThe Do’s and Don’ts of a successful thought leadership strategy\nMonetising Your Message\n\nThought Leadership Branding \n\nEmployee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.\nThe 4 non-negotiables of a brand that connects with its audience\nMessaging and Positioning Fundamentals for thought leadership\nPivoting and Re-positioning\n\nThought Leadership Content \n\nChoosing your Topics and Themes\nA plan for extracting your own thought leadership\nHow to turn your ideas into compelling content\n7P Framework for creating high-converting thought leadership content consistently\nThe 3 Systems you need to get your thought leadership to market\nHow to measure your content success
URL:https://marketing.com.au/event/workshop-how-to-create-execute-a-thought-leadership-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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