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Getting Started with User Experience Design (UX)
2022-04-03 | Online
Discover how design shapes our online experiences. Step into the world of user experience design with General Assembly. During our introductory workshop, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Learn what the world of UX design encompasses and why it matters.

Intro to User Research
2022-04-05 | Online
Developing a deep understanding of users’ behavior, needs, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. That’s where user research comes in.
In this free, two-hour livestream, we’ll cover when and why to do user research, look at different UX research types, and review common research methods and mistakes. Then, see how your new found user research skills apply to a real-world case study. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to conduct meaningful user research!

SEO Collective - Matt Hodgson SimilarWeb SaaS Sales Stories
2022-04-05 18:30 - 21:00 (Australia/Melbourne) | Level 2, 287 Collins Street Melbourne CBD, Level 2, 287 Collins Street, Melbourne CBD, Victoria, 3000, Australia
At every SEO Collective meetup, on the first Tuesday of the month you can sharpen your saw with the best minds and proven expertise in SEO.
Running sheet:
6.30 – 7.00pm Arrive at Easy Go Gaming level 2, 287 Collins Street Melbourne
7.00pm Introduce SEO Collective, Speakers
7.05pm-8.00pm SEO news, algorithm updates, SERP volatility
8.00-8.30pm Keynote Presentation
Guest speaker:
Matt Hodgson – Founder of Bring Digital Performance
Former Australia/NZ Country Manager – SimilarWeb﻿
Topic: SimilarWeb SaaS Sales Stories
Description: ﻿Matt will present a number of Software As A Services Sales Stories﻿﻿ (SAAS) and how clients have used SimilarWeb to grow their market share. Matt will be walking through some interesting data and insights using Similarweb (Live Demo) & thread in some interesting client sales stories that he has been involved in along the way.
Matt’s Bio:
Matt’s career in digital media and technology has spanned over 25 years. ﻿Delivering effective SaaS business solutions proven to drive lead acquisition, measure and optimise media effectiveness, understand customer experience and drive sale efficiencies.
8.30 – 9.00pm Q & A Session
9.00pm Networking

The B2B Marketing Conference 2022
2022-04-06 - 2022-04-21 | Online
From strategies that stand the test of time to the latest and greatest tactics, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future.
Plus, shenanigans! Because learning sticks when you’re also having fun.
And with our signature Watch Party format, you’ll have the opportunity to chat directly with speakers and fellow attendees.
But just because the session doors close, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership, with access to all of MarketingProfs’ Master Classes, premium webinars, courses, and more.

By B2B Marketers. For B2B Marketers.
From strategy to execution (and everything in between), B2B Forum is the conference for B2B Marketers looking to:

Hear from expert leaders, authors, and inspiring new voices
Grow
Get real, actionable advice
Connect with other B2B Marketers (and laugh a lot)
Get up to some shenanigans

LocalU Advanced
2022-04-07 | Online
We are excited to offer access to our entire 9+ hour event recorded on April 7, 2021! You will view the following presentations in their entirety – including Q&A and more – just add to the cart above and you’ll be given instant access upon payment!
This training is available on demand. Consume at your own pace, rewind, replay, or just save for when you have a few minutes to spare. Our intention is to leave this up and available to you for as long as possible.

Shades Of Grey: Controversial Local SEO Tactics that Drive Results

Colan Nielsen, SterlingSky.ca

Successful Local SEO for Hotels – A Model for Success when Google Restricts your Access

Tim Capper, OnlineOwnership.com

GMB/Spamfighting Q&A Panel

Tim Capper, Colan Nielsen, Tom Waddington & Joy Hawkins

How to Factor E-A-T into Your Local SEO Strategy

Lily Ray, AmsiveDigital.com

An In-Depth Look at Local Services Ads and Upgraded GMB Profiles

Tom Waddington, Wachae.com

Table Stakes – Automation Storytelling for Local SEO

Noah Learner, TwoOctobers.com

Local SEO – The Proof is In The Pudding

– Greg Gifford, SearchLabDigital.com

Offline to Online – Strategies to Make the Transition

Trevor Grace, Erin Jones, Noah Learner

Google Posts – Ranking, Tactics & Strategy for Local Businesses

Joy Hawkins, SterlingSky.ca

Final Q&A

Intro to SEO
2022-04-08 | Online
If you’re interested in driving targeted traffic to your website, understanding Search Engine Optimization (SEO) is more important than ever!
In this free, two-hour livestream, you’ll learn basic strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to drive traffic to your website!

2022 Women Transforming Technology Conference "Elevate Joy"
2022-04-11 - 2022-04-12 | Online
Women Transforming Technology (WT2) is a consortium of companies and organizations in industry, academia, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. Our goals are to inspire, support, and connect women in all areas and levels of technology in Silicon Valley and beyond.
The theme of this year’s conference is “Elevate Joy”.
The challenges of the past two years have impacted everyone in our community. The theme of the 2022 Women Transforming Technology Conference is “Elevate Joy.” Striving for joy is not about ignoring the difficulties of life but instead reflects our determination to move from surviving to thriving. We ask our speakers to share their stories, experiences and hacks in tech, their careers and personal lives. Let us find the excitement again for our work and our careers together.
Our program this year will focus on:

New technologies that are creating the greatest positive impact and excitement in the world today.
Ways we are overcoming challenges and creating greater positive opportunities and experiences for ourselves and our communities, both personally and professionally.

Over 5,000 attendees will range from students to executives from industry, academia and nonprofit organizations around the globe.
The conference is free for all attendees thanks to the generosity of our sponsors.

Digital Customer Experience Series - EUROPE
2022-04-20 - 2022-04-21 | Online
Companies are witnessing a gradual shift in customer preferences. The initial days of the pandemic had forced both the companies and customers to adopt digital means of communication. Now is the time to put those strategies to test to understand the business impact of Digital Transformation.
Also, now that the consumers have understood the importance of these changes, companies need to strive hard to meet and exceed those expectations. The customer groups who were comfortable with the brick and mortar units in the high streets are to be provided with renewed hybrid experiences in the days to come.
Customer Experience Management (CXM) is fast becoming a critical differentiator in today’s hyper-connected, sensitive, and competitive European market.
Customer Experience encapsulates the entire lifecycle of your customers. There’s a sizeable business value in managing customer experiences effectively, which correlates with revenue growth potential.
Transforming the enterprise through customer experience means:

Increased customer engagement, enhancing and augmenting sales while boosting reve-nue from existing customers as well as creating new sales channels by word of mouth.
Strengthening brand fondness using technology to establish distinguished experiences.
Lower costs due to effective interaction with customers in real-time with consistent cus-tomer service.
Increasing customer retention and loyalty through cherished and memorable customer interactions.
Aligning the organisation to develop better products and services by successful quantifi-cation of customer feedback.
Organisations that bridge the gap between customer demand and what they are deliver-ing lead in customer experience and outperform the broader market by a substantial percentage.

E-mail Marketing Workshop
2022-04-21 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

DigiMarCon At Home 2022
2022-04-21 - 2022-04-22 | Online
DigiMarCon At Home 2022 Digital Marketing, Media and Advertising Conference will take place April 21st to 22nd, 2022, Online; Live and On Demand.

It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon At Home 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

Intro to Product Management
2022-04-25 08:00 - 17:00 | Online
Learn the keys to driving product success.
Step into the world of product management with General Assembly. During our online introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus:

Discover the role and responsibilities of a product manager.
Survey today’s product management landscape and its career opportunities.
Walk through the fundamentals of the product management process including storyboarding, identifying risks and assumptions, and more.
Apply what you’ve learned to design a basic minimum viable product (MVP). return

Data Analyst vs Data Scientist
2022-04-26 | Online
This session is part of GA’s International Women’s Day 2022 programming as well as our everyday support – a whole month of panel discussion events, masterclasses, and practical workshops to support and celebrate careers, education, and business ventures. We welcome all people identifying as women, trans, non-binary, genderqueer folks, and everyone who supports them.
Thinking about a new career?
If you are curious about a new career but don’t know what to choose between Data Analyst and Data Scientist, this is for you! Join us for a discussion about what day-to-day life looks like in this in-demand Data field.
Bring your questions to our Data experts! They will give you insight into data roles, help you understand what is needed to get there, and, just maybe, inspire you to make a change.
Join us for insightful discussion online!

Takeaways

Various career paths
What’s the difference between Data Analyst vs Data Scientist
Top skills needed to succeed and how to get them
Companies hiring in Data
Good places to meet other data folks

Content Strategy & Copywriting Workshop
2022-04-27 | Online
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.
Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Key learning outcomes

Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.
Understand the benefits of content marketing vs traditional marketing.
Improve your copywriting for different types of content and channels to engage your audience.
Understand who your customer is and learn how to create customer personas.
Learn to manage budgets and calculate ROI on your content marketing campaigns.
Foundations of content amplification on different channels including social media.
