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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211201T153000
DTEND;TZID=Australia/Melbourne:20211201T163000
DTSTAMP:20260420T193455
CREATED:20211114T115607Z
LAST-MODIFIED:20211204T072951Z
UID:20647-1638372600-1638376200@marketing.com.au
SUMMARY:Hack Your Way Into a Product Management Role
DESCRIPTION:Product managers are essential to getting great ideas off the ground and into market. Our panel of product-minded pros share their experiences on the job\, what skills you need to be successful in the role\, and insight on how best to break into the field. Plus\, they’ll offer insider guidance on what local product communities and meetups to keep your eye on. Find out if this cross-functional role is right for you. \nWhy It Matters: \nIn a world where most ideas fizzle before they hit the market\, focused product managers are essential. They keep teams from developers to marketers on track—and ensure a product vision stays alive through many rounds of revision. Get the info you need to start a career in this lucrative and in-demand field. \n\n\n\nTakeaways\n\nWhat You’ll Take Away: \nProduct experts across many industries will candidly discuss: \n\n\nFirsthand advice\, tips\, and insight on how to successfully break into product management \n\n\nVarious career paths\, salary expectations\, and future growth opportunities within the field \n\n\nWhat a typical day looks like in a range of industries — from finance\, to e-commerce\, to health and wellness
URL:https://marketing.com.au/event/hack-your-way-into-a-product-management-role/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Product
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260420T193455
CREATED:20211114T110944Z
LAST-MODIFIED:20211204T072951Z
UID:20632-1638403200-1638489599@marketing.com.au
SUMMARY:Global Digital PR Awards 2021
DESCRIPTION:The 2021 Global Digital PR Awards\, organized by Don’t Panic Events\, will be a virtual awards show with a presentation on December 2 – broadcast globally. \nThe Global Digital PR Awards celebrate digital PR that drives search visibility\, traffic to websites\, raises brand awareness\, and delivers exceptional ROI. \nDigital PR as a strategy to increase brand awareness and drive sales has seen stratospheric growth in 2021. PR Agencies have taken over the web and social channels with clever stunts\, timely newsjacking\, innovative interactive campaigns\, memes\, brand takeovers\, research driven articles\, clever content marketing and influencer outreach. \nThere are a number of categories open to entry\, which will be judged by a panel of industry experts in a rigorous two stage judging process. You can find more about the entry process here. \nEntries are welcomed from businesses based in any country or region and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nAll categories will be judged by an influential and respected judging panel working in the digital industry. The judging is a robust\, credible and transparent two-step process\, involving pre-scoring and a judging session where the panel discusses each entry in detail. \nImportant Dates:\n\nEntry Deadline: October 8\nJudging Session: October 27\nShortlist Announced: October 29\nAwards Ceremony: December 2
URL:https://marketing.com.au/event/global-digital-pr-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260420T193455
CREATED:20211114T113056Z
LAST-MODIFIED:20211204T072949Z
UID:20641-1638403200-1638489599@marketing.com.au
SUMMARY:B2B Marketers: Seven Steps for Writing a Killer Creative Brief
DESCRIPTION:Does it sometimes feel like your writers\, graphic designers\, and video folks\, and/or your creative agency\, are not on the same page—and so the performance of your content suffers? If so\, it’s probably because the creative brief wasn’t rigorous enough\, if there was a brief at all. It’s time to up your content game. \nIf you’re a B2B marketer\, you know how much hard work goes into developing content\, but you don’t begrudge it because content is king\, right? And by “content” we mean customer-facing assets: blog posts\, infographics\, webpages\, videos\, podcasts\, social posts\, etc. \nUnfortunately\, all too often\, the content is off the mark and assets don’t perform well. Usually\, it’s because there wasn’t a rigorous creative brief with clear marching orders for your writer\, designer\, video team\, creative agency\, etc. A solid creative brief averts surprises\, rework\, and frustration that can happen late in the content review cycle. \nJoin us to learn: \n\nWhat is a creative brief?\nWhy is the brief so critical to building great content?\nWhat goes into a killer creative brief—the who\, what\, where\, when\, why\, and how?\nWhat are real-world examples of content done right?\n\n 
URL:https://marketing.com.au/event/b2b-marketers-seven-steps-for-writing-a-killer-creative-brief/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211208T080000
DTEND;TZID=Australia/Melbourne:20211209T170000
DTSTAMP:20260420T193455
CREATED:20211114T110403Z
LAST-MODIFIED:20211114T110403Z
UID:20628-1638950400-1639069200@marketing.com.au
SUMMARY:Leverage Social Media to Humanize Your Agency and Engage Your Communities
DESCRIPTION:2 DAYS\, 15 SESSIONS\, A FRESH PERSPECTIVE ON SOCIAL MEDIA — A CAN’T-MISS VIRTUAL CONFERENCE \n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that empowers your team to serve your constituents best. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to government agencies including social media and crisis communications\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/leverage-social-media-to-humanize-your-agency-and-engage-your-communities/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211209
DTEND;VALUE=DATE:20211210
DTSTAMP:20260420T193455
CREATED:20211114T111548Z
LAST-MODIFIED:20211204T072954Z
UID:20634-1639008000-1639094399@marketing.com.au
SUMMARY:World Marketing Innovation Summit India
DESCRIPTION:This year World Marketing Innovation Summit 2021 will also be hosted as Virtual live conference Streamed in India. \nAs 2021 progresses\, the digital marketing landscape that encompasses SEO\, social media\, PPC\, AdTech\, MarTech\, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore.\nThere are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging. \nAgenda Themes ( 09 December \, 2021 )\n– Next Gen AdTech\n– Inside Sales\n– MarTech Conclave\n– Digital Marketing
URL:https://marketing.com.au/event/world-marketing-innovation-summit-india/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211214
DTEND;VALUE=DATE:20211215
DTSTAMP:20260420T193455
CREATED:20210118T075550Z
LAST-MODIFIED:20210410T092207Z
UID:18192-1639440000-1639526399@marketing.com.au
SUMMARY:SMX Code: Code-Based Training For Search Marketers
DESCRIPTION:Applying scripting and other computing-enable tactics increases search marketing performance and reduces time spent on tedious and repetitive tasks. \nWith search engines continuously setting the bar for digital experiences higher and higher\, and elements like page speed and site architecture having a greater impact on results\, the implementation of code-based techniques can’t be reserved for developers. \nSMX Code will unearth emerging tactics in optimizing javascript\, ad scripting\, advanced analytics commands\, HTML structure\, and more. Sessions will feature live coding demonstrations to give attendees invaluable hands-on experience.
URL:https://marketing.com.au/event/smx-code-code-based-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211214
DTEND;VALUE=DATE:20211215
DTSTAMP:20260420T193455
CREATED:20211114T112604Z
LAST-MODIFIED:20211204T072954Z
UID:20639-1639440000-1639526399@marketing.com.au
SUMMARY:You Need a New Toolbox to Win the B2B Content Game
DESCRIPTION:IF YOU WANT TO RANK\, YOU NEED TO INNOVATE. \nSearch expert\, Wil Reynolds\, has a belief about winning in search: If everyone has the same off-the-shelf tools\, then everyone is looking at the same information to win. \nBut if you want to find the big blue ocean opportunity\, you need to break free of the “same tools\, same insights!” Sound good? Then this B2B Backstage is for you. \nJoin Wil to discover how tools like Power Bi\, Tableau\, SQL\, N-grams\, and surveys can help you get insights from your own data so you can develop smarter content that Google loves. \nYou’ll walk away knowing how to: \n\nAvoid the content “best practices” trap your competitors are following and use your own data\nUse Google’s “People also ask” to write the content people want\nFind wasted spend in your PPC accounts to fund writing the content you actually need
URL:https://marketing.com.au/event/you-need-a-new-toolbox-to-win-the-b2b-content-game/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211215
DTEND;VALUE=DATE:20211216
DTSTAMP:20260420T193455
CREATED:20211114T111940Z
LAST-MODIFIED:20211204T072951Z
UID:20637-1639526400-1639612799@marketing.com.au
SUMMARY:Embrace Imprecision: Make Perfectly Good Decisions With Imperfect Marketing Data
DESCRIPTION:Marketing measurement is not a precise science\, and that’s okay. Data collection gets evermore challenging\, threatening marketers’ ability to collect and analyze data. So\, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have\, improve decision making and embrace the imprecision of marketing measurement. \nDiscussion Topics:\n\nUse the data you have\, even though data collection is getting harder\nReengineer your decision-making process and avoid common pitfalls\nEmbrace imprecision\, using hacks for marketing measurement
URL:https://marketing.com.au/event/embrace-imprecision-make-perfectly-good-decisions-with-imperfect-marketing-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
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