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DTSTART;TZID=Australia/Melbourne:20191203T080000
DTEND;TZID=Australia/Melbourne:20191205T170000
DTSTAMP:20260424T080952
CREATED:20191117T010122Z
LAST-MODIFIED:20200222T051810Z
UID:14454-1575360000-1575565200@marketing.com.au
SUMMARY:Public Sector Comms Leaders
DESCRIPTION:With an unprecedented rise in communications channels\, news sources and social platforms\, the role of public sector leaders in communications has never been more broad or crucial for organisational effectiveness and reputation. With the nature and evolving role of communication leaders still under question\, and widely misunderstood within government organisations\, now is the time to focus on how communications leaders should shape public sector reputation and Government strategy and initiatives as a whole. \n\nPublic Sector Comms Leaders\, being held at Crowne Plaza Canberra from 3 – 5 December 2019\, will feature keynotes\, panel discussions and case studies from Australia’s leading public sector organisations and high-profile corporations to address challenges and changing perceptions of communications in the sector. \n\n\n\n\n\n\n\nWho should attend: \nThe event program has been designed for public sector professionals working in the following areas: \n\n\nInternal and External Communications\nPublic Affairs\nPR & Communications\n\n\n\n\nStakeholder Relations\nMedia\nMarketing Communications\n\nTweet about this event using #CommsLeaders and @PublicSpectrum for event and industry updates!
URL:https://marketing.com.au/event/public-sector-comms-leaders/
LOCATION:Crowne Plaza\, 1-5 Spencer Street\, Melbourne\, Vic\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Canberra
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191203T093000
DTEND;TZID=Australia/Melbourne:20191203T163000
DTSTAMP:20260424T080952
CREATED:20191020T053739Z
LAST-MODIFIED:20201002T001547Z
UID:14357-1575365400-1575390600@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney-2/
LOCATION:Sydney\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191204
DTEND;VALUE=DATE:20191205
DTSTAMP:20260424T080952
CREATED:20191117T010802Z
LAST-MODIFIED:20200222T051739Z
UID:14463-1575417600-1575503999@marketing.com.au
SUMMARY:Direct to Consumer Marketing Essentials
DESCRIPTION:Increase wine\, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy.\nImplementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that encourage visitation\, garner loyalty and generate more direct sales. Managing success requires measuring key metrics against pre-set goals and implementing a practical data collection and monitoring program. \nThis one-day workshop will cover how to: \n\nApply insights about contemporary consumer decision making and visitor motivations.\nCreate products\, experiences and partnerships that increase visitation and yield.\nDevelop a practical framework for developing new products and experiences.\nDesign a direct-to-consumer marketing strategy that fits your unique product and brand story.\nApply practical tips to maximise engagement along the visitor journey.\nImplement relevant visitor and customer metrics to measure success.\n\nYou will also recive support material during the workshop with case studies\, research and links to afterware and\nonline tools to support Direct To Consumer programs at various stages of growth. \nFor more information on this workshop\, please contact Peter Veal on 0418 501 770. \nThis is a free event hosted by the Department of Industry\, Innovation and Science Entrepreneurs’ Programme. \nThis event is designed to benefit small and medium Australian businesses. \nIf you have any questions about this event or any future events\, please contact EPLearningEvents@industry.gov.au
URL:https://marketing.com.au/event/direct-to-consumer-marketing-essentials/
LOCATION:Ararat\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191204T080000
DTEND;TZID=Australia/Melbourne:20191206T170000
DTSTAMP:20260424T080952
CREATED:20191117T004014Z
LAST-MODIFIED:20200222T051739Z
UID:14443-1575446400-1575651600@marketing.com.au
SUMMARY:Social Media for Gov
DESCRIPTION:The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals\, this event will address the most significant challenges being faced today and uncover the knowledge\, strategies and technology to improve the impact and value of social media efforts.
URL:https://marketing.com.au/event/social-media-for-gov/
LOCATION:Stamford Plaza Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T083000
DTEND;TZID=Australia/Melbourne:20191205T173000
DTSTAMP:20260424T080952
CREATED:20191116T225437Z
LAST-MODIFIED:20200222T051739Z
UID:14437-1575534600-1575567000@marketing.com.au
SUMMARY:Video Strategy Workshop for Marketing and Business Leaders - Melbourne
DESCRIPTION:IDEO STRATEGY WORKSHOP – MELBOURNE \nEARLY BIRD TICKETS AVAILABLE – LIMITED SEATS \nThe Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness\, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo\, ex-PWC\, engineer and videographer. \nContent Structure | 4 Parts: \n\nIntroduction to Video.\nVideo Framework for Marketing.\nLead Generation Using Video on Social Media.\nTechniques and Tips to Film Video.\n\nPart 1: Introduction to Video \n\nLearn how video works and why it’s the most effective tool to promote your business\nDemystify video as a tool and learn why quality is vital to an effective video\nRedefine the buying process and learn why it’s an emotional process 100% of the time\nLearn the three components of video and their importance: Message\, Look & Feel and Quality\nIdentify your ideal client’s needs\, values and standards and discover their importance when producing video\nUnderstand the psychology of video and how it communicates on Auditory\, Visual and Kinaesthetic levels\nDiscover the difference between animation videos and videos with real people\nLearn why animations videos are not an effective selling tool\nLearn other applications of video and how it can support your entire organisation – not just marketing and sales\nLearn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video\n\nPart 2: Video Framework for Marketing  \n\nLearn a unique framework to use video strategically in your marketing and sales\nUnderstand how video can help you:\n\n\nIncrease Brand Awareness\nIncrease Conversion Rate\nIncrease Lead Generation\n\n\nUnderstand the client’s journey and the steps required to buy from you\nLearn about the different types of video productions and their specific use:\n\n\nProfile Videos\nCase Studies (Client Testimonials)\nEducational Videos (How to Videos)\n\n\nReceive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs\nLearn how to prepare your scripts and what to consider when creating your videos\n\nPart 3: Lead Generation Using Video on Social Media \n\nLearn the basics of an effective Social Media Strategy\nLearn how educational videos can position you as the expert in your industry\nDesign and plan a 12-month video content strategy for social media\nIdentify 52 videos to produce for the next 12 months to increase lead generation\nLearn how to write your scripts for educational content\nReceive a guide on effective scriptwriting for educational content\nWrite your first script from start to finish\n\nPart 4: Techniques and Tips to Film Educational Videos \n\nLearn what’s required to film your videos\nLearn about the available equipment\, the different options and the costs:\n\n\nCameras\nTripods\nLights\nMicrophones\nTeleprompter\nEditing Software\n\n\nLearn how to put together a filming kit for under $500\nLearn how to achieve the best quality when filming videos\nLearn how to get the best sound with affordable equipment\nUnderstand how light works and how to get the most out of it\nLearn the basics of presenting in front of the camera\, body language\, preparation\, dress and make up\nLearn about the different editing software available\n\nYou will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos\, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.
URL:https://marketing.com.au/event/video-strategy-workshop-for-marketing-and-business-leaders-melbourne/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T100000
DTEND;TZID=Australia/Melbourne:20191205T130000
DTSTAMP:20260424T080952
CREATED:20191117T011318Z
LAST-MODIFIED:20200222T051739Z
UID:14467-1575540000-1575550800@marketing.com.au
SUMMARY:Low Cost Marketing Tools for your Small Business - Casey Cardinia
DESCRIPTION:This workshop “LOW COST MARKETING TOOLS FOR YOUR SMALL BUSINESS” is being delivered as part of the ASBAS Digital Solutions program. \nCountless tools exist to assist with your online marketing. Whatever your need\, there is likely a tool to help you: creating high-quality visual content\, optimising landing pages\, reviewing analytics\, managing social media posts\, and much more. \nMany such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing\, including Hootsuite for scheduling and posting on social media\, Canva for creating attractive designs\, and Unsplash for a range of free stock photos. \nAttend this workshop to improve your online marketing with low cost tools.
URL:https://marketing.com.au/event/low-cost-marketing-tools-for-your-small-business-casey-cardinia/
LOCATION:Casey Cardinia Business Hub Training\, 64 Victor Crescent\, Narre Warren\, VIC\, 3805\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T180000
DTEND;TZID=Australia/Melbourne:20191205T190000
DTSTAMP:20260424T080952
CREATED:20191117T010343Z
LAST-MODIFIED:20200222T051739Z
UID:14456-1575568800-1575572400@marketing.com.au
SUMMARY:Understanding Marketing and PR for your Business
DESCRIPTION:Entrepreneurship Facilitation Service Event Series\nThe free Entrepreneurship Facilitation Service Event Series in Melbourne is designed to kick start your business building knowledge\, and prepare you with the basics to build your entrepreneurial dream into a reality. \nUnderstanding Marketing and PR for your Business\nYou are ready to take your business to market\, but where do you start? \nThe key to success when it comes to business is connecting with the right audience\, however navigating social media\, digital marketing and public relations can be murky waters. \nWe will clear the confusion for you so you understand the basics. \nThe session will cover: \n\nThe differences between marketing and public relations and what that means to your business\nDe-mystifying social media marketing\nTop two tips when it comes to social media\nWhat does SEO really mean and what does it have to do with your business.\n\nPlaces are limited\, register today. \n\nWhat is an Entrepreneurship Facilitator?\nEntrepreneurship Facilitators provide free and practical assistance to support and encourage individuals to start a business as a way to create their own job. \nWho is your local Entrepreneurship Facilitator?\nAshley Hayden is the Entrepreneurship Facilitator appointed to service the Melbourne – South East (Pakenham) region – an initiative of the Australian Government. \nAshley is a business consultant with over 25 years of experience in corporate marketing\, executive management and small business ownership. \nHe started his first business at age 14 and has since helped hundreds of business owners\, executives and managers with marketing strategy\, business advice and workshop facilitation. In 2017\, he joined Silver & Wise\, an organisation dedicated to training and enabling mature age business ownership. He has been fully trained as a small business coach\, mentor and strategic advisor and facilitator.
URL:https://marketing.com.au/event/understanding-marketing-and-pr-for-your-business/
LOCATION:Bunjil Place Library
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T180000
DTEND;TZID=Australia/Melbourne:20191205T203000
DTSTAMP:20260424T080952
CREATED:20191117T013349Z
LAST-MODIFIED:20200222T051739Z
UID:14493-1575568800-1575577800@marketing.com.au
SUMMARY:The Xmas Special | Shopify Meetup Perth
DESCRIPTION:We’re welcoming key note speakers from Dear Systems and Block Branding to give awesome variety and maximum learning value. \nPlus\, we have merchant presenters from the legendary Jim Kidd Sports\, and Loaded Lifting sharing their ecommerce experience. \nAnd we are very happy to have local craft brew legends Otherside Brewing as our beer partner\, and Naked Wines providing the loveliest reds and whites. \nWe’re going to finish the year with an amazing Shopify Meetup\, so please join us\, and share with your friends.
URL:https://marketing.com.au/event/the-xmas-special-shopify-meetup-perth/
LOCATION:Claisebrook Design Community\, Claisebrook Design Community\, 25 Gladstone St\, WA\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191208
DTEND;VALUE=DATE:20191209
DTSTAMP:20260424T080952
CREATED:20191117T012517Z
LAST-MODIFIED:20200222T051739Z
UID:14482-1575763200-1575849599@marketing.com.au
SUMMARY:Digital Marketing Training in Perth for Beginners
DESCRIPTION:This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers. \nThis Digital Marketing training course will cover SEO (Search Engine Optimization)\, SEM (Search Engine Marketing)\, SMO (Social Media Optimization)\, SMM (Social Media Marketing) and more. \nIf you are interested in purchasing tickets for this training\, please contact us: trainings@entiretytech.com \nFEATURES AND BENEFITS\n\n4 weeks\, 8 sessions\, 16 hours of total Instructor led LIVE training\nTraining material\, instructor handouts and access to useful resources on the cloud provided\nPractical Hands on Lab exercises provided\nActual code and scripts provided\nReal-life Scenarios\n\nCourse Objectives\n\nComprehensive knowledge of Digital marketing.\nLearn about Digital marketing tools and technologies.\nLearn about branding and sales.\nReporting and tracking Metrics.\nHow to design digital marketing tools and online customer experience.\nHow to manage social media – Facebook\, Twitter\, LinkedIn\, etc.\n\nCourse Outline\n1. Introduction to Digital Marketing \n\nWhat is Digital Marketing?\nWhy Digital Marketing?\nDigital Marketing platforms?\nDigital Marketing Strategy\nTypes of Digital Marketing – Organic & Paid\nDigital Marketing VS Traditional Marketing\nHow is it different from traditional marketing?\nROI between Digital and traditional marketing?\n\n2. Understanding the Website \n\nWhat is a website\nTypes of websites?\nStatic Website\nDynamic Website\nE-Commerce Website\nDomain Booking\nWeb Hosting Purchase\nWebsite Architecture\n\n3. Website Creations \n\nBlogger\nWordPress\n\n4. Keyword Selection Strategies \n\nKeyword Analysis\nKeyword Competition\n\n5. Search Engine Optimization (SEO) \n\nWhat is SEO?\nHow do search engines work?\nSEO Tools\nWeb position Analysis\nCompetition Analysis\nGoogle Algorithms and Update\n\n6. On Page Optimization\n \n\nTitle Tag\nMeta Description\nMeta Tags\nCanonical form\nAlt Tag\nAnchor Text\nHeader Tag\nRobots.txt\nXml Sitemap\nRedirections ( 301\, 302)\n403 Forbidden\n404 File Not Found\nWebmaster\nGoogle Analytics\n\n7. Offpage Optimization \n\nSearch Engine Submissions\nBacklink Submission\nSocial Bookmarking\nClassified Submissions\nArticle Submissions\nContent Marketing\nImage Marketing\nVideo Marketing\nVideo Strategy\nEvent Creations\nQuestion And Answers\n\n8. Social Media Optimization (SMO) \n9. Facebook \n\nProfile Creations\nCreating groups and pages\nTips and Guides\nPosts And promotions\nEvents Creations\nVideo Marketing\nPromotional Techniques\nIntegration Techniques\n\n10. Twitter \n\nSet-up and usage\nTips\nPromoted Tweets\nVideo Marketing\nPromotional Techniques\nIntegration Techniques\nAnalytics\n\n11. LinkedIn \n\nProfile Creations\nCompany Page Creations\nTips and Guides\nLinkedin posts\nLinkedin promotions\nLinkedin Groups\nVideo Marketing\nPromotional Techniques\nIntegration Techniques\n\n12. Instagram \n\nIntegration Techniques\nPromotional Techniques\n\n13. Search Engine Marketing (SEM) \n14. Introduction to SEM \n15. Google Adwords \n\nSearch Advertising\nDisplay Advertising\nMobile Advertising\nVideo Advertising\nShopping Advertising\nReport generation\n\n16. Google Adwords Express \n\nSetup\nGoogle Mapping Ads\n\n17. Bing Ads \n\nSetup\nMarketing\n\n18. Social Media Marketing (SMM) \n19. Introduction to SMM \n20. Facebook \n\nSing up\nPayments Methods\nPaid Promotion\nVideo Ads\nEvent Marketing\n\n21. Twitter \n\nSet-up and usage\nTips\nPromoted Tweets\n\n22. LinkedIn \n\nSetup Paid Ads\nLinkedin Post promotions\nLinkedIn Paid Campaigns\n\n23. Affiliate Marketing \n\nWhat is Affiliate Marketing\nComponents of Affiliate Marketing\nAffiliate marketing types\nAffiliate marketing tools\nEarning Techniques\n\n24. Email Marketing \n\nHow Email Marketing Works?\nTypes of emails\nWhat to write\nHow to write\nlist creation\nCreating e-mailers\nTracking emailers\nCreate Template\nReporting\n\n25. Mobile App Promotions \n\nAndroid Apps\niPhone Apps\nMarketing Strategies\nMarketing Tips\n\n26. Certifications \n\nGoogle Partners\nSearch Advertising\nDisplay Advertising\nMobile Advertising\nVideo Advertising\nShopping Advertising\nGoogle Analytics\nSocial Media Marketing Certification\n\n27. Reporting \n\nGoogle Webmasters\nGoogle Analytics\n\n28. Tools \n\nAlexa\nVIDIQ\nAddThis\nPinterest\nMOZ\n\n29. Youtube Marketing \n\nYoutube Channel Setup\nHow to Rank and Optimize Youtube Videos\nHow to get more views and Subscribers\nHow to Promote Your Youtube Channel\nHow to boost your Business with youtube Channel\nLearn to Edit VideoLearn ways to Make Money from Youtube\nHow to Setup youtube Premiere\nYoutube Earning\nYoutube Advertising\n\n30. Online Earning Types \n31. Google Adsense \n\nContent Marketing\nVideo Marketing\n\n32. Affiliate Marketing \n33. Freelancing \n34. Entrepreneur
URL:https://marketing.com.au/event/digital-marketing-training-in-perth-for-beginners/
LOCATION:Perth\, WA\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191209T080000
DTEND;TZID=Australia/Melbourne:20191210T170000
DTSTAMP:20260424T080952
CREATED:20191117T010557Z
LAST-MODIFIED:20200222T051739Z
UID:14460-1575878400-1575997200@marketing.com.au
SUMMARY:The Startup Grind APAC Conference presented by MYOB 2019
DESCRIPTION:Startup Grind (in partnership with Google for Startups) proudly presents the second APAC regional startup conference!\nThis Summer – The world’s largest independent startup community with 2m entrepreneurs\, in 600 cities in 125 countries will host it’s second APAC regional conference in Melbourne. \nDec 9-10th at the new Goldfield’s Theatre at the Melbourne Convention and Exhibition Centre. \nNow represented in over 130 cities across APAC – join us to be inspired with 80+ speaker presentations and interviews from world-leading innovators\, founders\, and CEO’s. \nPresented by MYOB. \nWhy should you attend? \n– Immerse yourself in tactical workshops at the Microsoft for Startups Stage \n– Connect with other attendees with our new dedicated networking space. \n– Leave your kids at our Kids Activity Centre powered by Xplor \n– Enjoy delicious Ice Cream thanks to .CO domains 🙂 \n– Meet up-and-coming Startups from our Startup Program \n– Meet our partners and learn about major corporate programs in our Expo space. \n– Learn from the biggest and most accomplished founders and high-grow the companies in the world! With a massive thanks to MYOB for making it all happen! \nSpeakers announced so far include unicorn founders from Canva\, Kabam Games\, Rotten Tomatoes\, and Branch along with Venture Capitalists from Blackbird Ventures ($250m Fund)\, Baidu\, AirTree Ventures ($250m Fund)\, and SOSV\, with many more to be announced!
URL:https://marketing.com.au/event/the-startup-grind-apac-conference-presented-by-myob-2019/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191210T180000
DTEND;TZID=Australia/Melbourne:20191210T200000
DTSTAMP:20260424T080952
CREATED:20191116T230407Z
LAST-MODIFIED:20200222T051739Z
UID:14439-1576000800-1576008000@marketing.com.au
SUMMARY:Women in Digital Marketing & Business | Event No. 5
DESCRIPTION:WIDM&B Christmas Drinks & Networking Evening \nThe last Women in Digital Marketing event for 2019 will go off with a bang! This month will be all about celebrating the year and networking with this amazing female community! Drinks provided and weather-permitting we will make our way to the Inspire9 rooftop with 180 degree views of the CBD! \nWe are excited to bring together a community of like-minded women who are eager to learn more about digital marketing to either grow their own businesses\, advance in their digital career or to just learn something new to help their side hustle! (Plus get in on the awesome networking and FREE wine!) \nTime: 6.00pm – 8:00pm\nDate: Tuesday 10th December 2019\nLocation: Inspire9 | 41-43 Stewart Street\, Richmond \nItinerary:\n6pm – Arrival & Networking + FREE WINE!\n8:00pm – Evening Ends \nPoints of interest: \n\nWine and nibbles provided! This month’s event will be all about networking\, relaxing and sharing a drink or two with the amazing women of this community.\nThis community is for any women who are business owners\, entrepreneurs\, marketers\, consultants\, startups\, professionals in digital marketing and anyone else who is looking to build their digital marketing strategy.\nWe’ve also got our FREE Facebook community for all women where tools\, notes and resources from sessions will be published.\nBring along any friends you think might be interested or enjoy networking with like-minded boss babes!
URL:https://marketing.com.au/event/women-in-digital-marketing-business-event-no-5/
LOCATION:inspire9\, 41-43 Stewart St\, Richmond\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191213T080000
DTEND;TZID=Australia/Melbourne:20191213T170000
DTSTAMP:20260424T080952
CREATED:20191117T013112Z
LAST-MODIFIED:20200222T051739Z
UID:14490-1576224000-1576256400@marketing.com.au
SUMMARY:Professional Services Marketing Workshop | Brisbane
DESCRIPTION:Take your marketing to the next level with this all day Marketing Planning Workshop designed especially for professional services. \nThis action packed 1 day workshop will have you walk away with a ‘Marketing Plan’ for your practice. \nPlenty of time to network and workshop with other participants to ensure that you walk away with a solid plan of action and best practice for marketing in 2019 and beyond. \n9.30am – Arrive\n9.30am – Content Marketing & building a marketing plan\n10.00am – SEO or Search Engine Optimisation (Making Google Love You)\n10.30am – Morning tea\n10.45am – Raising your profile with Media\n11.30am – Email Marketing\n12.30pm – Lunch & Networking\n1.30pm – Workshop – building our marketing plan\n2.00pm – LinkedIn for Professional Services\n3pm – Afternoon tea\n3.15pm – Creating videos & Video marketing\n4pm – Workshop – actions and takeaways\n4.30pm – close
URL:https://marketing.com.au/event/professional-services-marketing-workshop-brisbane/
LOCATION:NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191217T080000
DTEND;TZID=Australia/Melbourne:20191217T170000
DTSTAMP:20260424T080952
CREATED:20191117T011520Z
LAST-MODIFIED:20200222T051739Z
UID:14471-1576569600-1576602000@marketing.com.au
SUMMARY:Introduction to SEO | Melbourne
DESCRIPTION:About this workshop\nSearch engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO\, including what it is and find out how you can make the most of it\, this class will give you a great start. You’ll learn what search engines are trying to achieve and why\, how they’ve developed over time\, what’s in store in their future\, what elements have traditionally been important for doing well in search results\, and what recent changes have been made that will affect the way SEO works. \n\n\nTakeaways\n\nUnderstand how your customers are searching.\nBe able to optimise your website’s on-page factors.\nLearn how to start creating a content strategy that will assist with SEO.\nFind out how crucial and connected social channels are to SEO.\nBe able to build a well-optimised\, socially shareable piece of content.\n\n\n\nPrereqs & Preparation\nPreparation: + Please bring a laptop + and write down a couple of sentences that describe you\, your current knowledge of SEO\, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).
URL:https://marketing.com.au/event/introduction-to-seo-melbourne/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191218T080000
DTEND;TZID=Australia/Melbourne:20191218T170000
DTSTAMP:20260424T080952
CREATED:20191117T011926Z
LAST-MODIFIED:20200222T051739Z
UID:14478-1576656000-1576688400@marketing.com.au
SUMMARY:Content Marketing For Beginners | December 18
DESCRIPTION:About This Class\nContent Marketing has become the biggest buzzword in digital marketing\, but very few people really know how to integrate content into their brand in a cohesive\, strategic\, and optimised way. \nIn this class\, we’ll cover the need-to-know aspects of creating and executing a content marketing plan\, from creating a style guide to setting an editorial calendar\, to measuring performance. \nThe goal: you walk away with a clear picture of what content can do for your brand\, and what you can do to get started using it. \n\n\nTakeaways\n\nLearn how and why producing original content can benefit your brand\nLearn how to create continuous\, unique content that both engages readers and achieves your business goals\nLearn the three steps to approaching content strategy:\n\nWhat type of content should your brand create?\nHow should you speak to your customers/readers?\nHow do you create a map/plan for your content?\n\n\n\n\n\nPreparation\n\nSome knowledge of marketing is helpful\, but not required\nLaptops not necessary\, slides will be made available to attendants.
URL:https://marketing.com.au/event/content-marketing-for-beginners-december-18/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
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DTSTART;VALUE=DATE:20191219
DTEND;VALUE=DATE:20191220
DTSTAMP:20260424T080952
CREATED:20191117T011810Z
LAST-MODIFIED:20200222T051739Z
UID:14475-1576713600-1576799999@marketing.com.au
SUMMARY:Google Analytics Bootcamp | December 19
DESCRIPTION:About This Workshop\nGoogle Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings\, most users aren’t utilising the platform to its fullest extent. \nHaving a detailed understanding of Google Analytics gives you the ability to create accurate reports\, extract insights from data\, and effectively track\, manage\, and attribute ROI for your marketing campaigns. \nIn this 6-hour bootcamp\, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account\, increase the quality of the data you collect\, and conduct tests to improve conversion rates. \nLunch will be provided\, including vegetarian options. If you have any dietary requirements\, please email them to sydney@generalassemb.ly at least 48 hours before class commences. \nGood things come to those who learn  – GA. Students who take this workshop and then subsequently enrol in GA’s Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop. \n\n\nTakeaways\n\nIn-depth understanding of how Google Analytics can improve the student’s web business.\nGain an in-depth understanding of how web analytics relates to business KPIs.\nLearn how lean analytics applies to web analytics through smarter reporting.\nLearn how to use the analytics tools for faster actionable insights.\nLearn how to tag marketing campaigns so they can be tracked in Google Analytics.\n\n\n\n\nPreparation\nA laptop is required for this workshop\n\nGeneral familiarity with the Google Analytics platform\nAccess to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)\nOptional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords
URL:https://marketing.com.au/event/google-analytics-bootcamp-december-19/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO,Sydney
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