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DTSTART;TZID=Australia/Melbourne:20190430T090000
DTEND;TZID=Australia/Melbourne:20190502T173000
DTSTAMP:20260424T165425
CREATED:20190224T061723Z
LAST-MODIFIED:20190310T093046Z
UID:13234-1556614800-1556818200@marketing.com.au
SUMMARY:UX Course & Certification (Government) – Canberra
DESCRIPTION:We have customised our standard three day UX design course for anyone working in the digital space for any level of government. Learn the user centred design tools and methods that align with ISO standard 9241-210 on human-centred design and Australias DTA’s Digital Service Standard. Find how to conduct effective user research\, interviews and usability testing. Learn how to engage stakeholders and build empathy for users. Understand design principles\, online behaviour and how to do Agile UX. Delivered by one of Australia’s top UX practitioners\, Tania Lang\, with 18 years UX experience.
URL:https://marketing.com.au/event/ux-course-certification-government-canberra/
LOCATION:Dialogue Business\, 4 National Circuit\, Barton\, NSW\, 2600\, Australia
CATEGORIES:All Event Locations,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190502T093000
DTEND;TZID=Australia/Melbourne:20190502T163000
DTSTAMP:20260424T165425
CREATED:20190224T061921Z
LAST-MODIFIED:20190310T093046Z
UID:13237-1556789400-1556814600@marketing.com.au
SUMMARY:Linkedin Training Course (Sydney)
DESCRIPTION:There’s now 6 million Australians on Linkedin. Few are using it to its full potential. Very few have figured out how this platform can be used effectively for marketing (to find new business) or for their careers (to boost their online reputation.) In this one day Linkedin training course we’ll teach you how. \nThis is a live\, in-person class with small numbers where we step you through using Linkedin. It’s practical and hands-on. BYO laptop and we’ll get stuck in. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat you’ll learn in our Linkedin training\n\n\n\n\nImportant strategic aspects of Linkedin: \n\nCredibility – how to build it on Linkedin\nThought leadership – its role on Linkedin\nVisibility – how to be found on Linkedin\nLeads – how to find sales/work leads and reach out\n\n  \nHow to make the most of features including: \n\nProfile – what to write and how to write it\nConnections – who to connect with\, the right way to do it\nGroups – which to join and how to interact in them\nRecommendations – how to ask for and write recommendations\nCompanies – how to get the most out of business pages\nSearch – how to use Linkedin search to find sales/work leads\nPublishing – what to write and how to do it
URL:https://marketing.com.au/event/linkedin-training-course-sydney-4/
LOCATION:Media School Sydney\, 335 Clovelly Road\, Clovelly (Eastern Suburbs)\, Australia
CATEGORIES:All Event Locations,All Event Types,Marketing,Social Media
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190515T080000
DTEND;TZID=Australia/Melbourne:20190515T100000
DTSTAMP:20260424T165425
CREATED:20190505T052728Z
LAST-MODIFIED:20190505T052728Z
UID:13621-1557907200-1557914400@marketing.com.au
SUMMARY:Earned Media Spotlight
DESCRIPTION:Earned Media: PR\, Influence and Media of Tomorrow – 15 May\, Sydney\nIn today’s constantly changing media landscape\, how will your brand ensure they are leveraging the right earned media techniques to build consumer trust and stand out from their competitors? At this event\, our speakers will share their strategies for creating relationships with journalists\, story leads\, thought leaders and influencers and define storytelling techniques and media packaging tips for the modern age. \nOur expert speakers will cover: \nThreats and opportunities for earned media in 2019\nGetting your media mix right\nLeveraging and defining influence\nStorytelling for the modern age\nThe changing landscape of the media newsroom\nInclusions: \nThe opportunity to network with attendees (8:00am – 8:30am)\nTea\, coffee and a light snack will be served during the networking time\nThe audience will sit (theatre style) to listen to the presentations\nWe will have 4 speakers each presenting for 15-20 minutes\nQuestion and answer time will be held at the end\nAll attendees will automatically enter our business card draw on the day to have a chance to win great prizes!\nAnnual passes are now available for 2019! Find out more. \nSpeakers\nElizabeth Anderson\, Head of PR\, THE ICONIC \nLiz Anderson is a Communications and PR Specialist who has dedicated the past decade to helping brands master the art of storytelling and create meaningful conversations with their customers. Having built her PR career within the retail\, tech and lifestyle space\, both locally and internationally\, Liz is passionate about understanding consumer behaviour and the ‘why’ behind purchase intent. Such passion is fuelled by her keen interest in sociology\, anthropology and how social media has fundamentally changed the way we communicate and connect. \nLiz’s approach to developing holistic marketing strategies is that of ‘creative pragmatism’\, believing that ‘visionary’ and ‘culturally relevant’ ideas must be underpinned with data and insights to truly drive long-term brand affinity and engagement\, shift the commercial needle and achieve earned and owned media success. Liz also believes that the industry should focus on understanding how to harness the power of ‘influence’ rather than just that of ‘influencers’\, and sees this as an important part of PR’s digital transformation. \nAs Head of PR at Australia and New Zealand’s fastest growing online fashion and sports retailer\, THE ICONIC\, Liz will talk us through why authenticity and transparency matters in an age of ‘commoditised convenience’\, and how (and why) PR can help influence commercial business decisions beyond the marketing department. \nAshford Pritchard\, Co-Founder and Managing Director\, Kicker Communications \nAshford has spent the past decade helping people\, organisations and brands discover and tell their story. \nHe has worked as a journalist and editor\, curated international events\, managed public relations and communications campaigns\, and counselled senior business leaders. \nAs co-founder and director of Kicker Communications\, Ash assists organisations such as KPMG\, Techstars and the Australian Centre for Business Growth at UniSA to achieve their business goals through strategic communications. Kicker has offices in Sydney and Adelaide and works with some of Australia’s most exciting tech startups across industries such as Space/IoT\, Fintech\, Agtech and Edtech. \nAsh will talk us through experiences building consumer and stakeholder trust through PR\, storytelling for the modern age and strategies for marketing and communications professionals to work better together. \nLyndsey Gordon\, Senior Public Relations Manager\, P&O Cruises – Carnival \nLyndsey has a passion for working with consumer brands to build positive reputations through earned media. \nA natural storyteller\, she has a knack for thinking creatively to generate media headlines at times when brands have little to say – but want to make some noise! On the flip side\, Lyndsey has navigated many challenging media situations to assist brands in staying out of the spotlight when potential crises and issues unfold. \nAfter a long-standing career in consumer agency-land\, Lyndsey has spent the past two years leading the public relations and social media for P&O Cruises – part of the Carnival Australia family of cruise brands. \nAt this event\, Lyndsey will share her thoughts on the changing media landscape and the role of the influencer in today’s digital age. Who is an influencer and what role do they have play in creating the news agenda?
URL:https://marketing.com.au/event/earned-media-spotlight/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190523
DTEND;VALUE=DATE:20190524
DTSTAMP:20260424T165425
CREATED:20190224T062110Z
LAST-MODIFIED:20201002T002312Z
UID:13240-1558569600-1558655999@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Types,Content Marketing,Marketing,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190528T080000
DTEND;TZID=Australia/Melbourne:20190529T170000
DTSTAMP:20260424T165425
CREATED:20181225T095549Z
LAST-MODIFIED:20201002T042405Z
UID:12920-1559030400-1559149200@marketing.com.au
SUMMARY:World Business Forum Sydney
DESCRIPTION:Learn and be inspired by some of the most influential figures in the business world and beyond; A blend of content delivered by CEOs\, entrepreneurs\, innovators\, thought leaders and creative minds. \nOffering a unique blend of ideas and inspiration\, the World Business Forum focuses on the issues most relevant to today’s businesspeople\, stimulating new thinking and motivating action\, whilst also offering a great opportunity for high-level networking. \nGet equipped for the exponential age at the World Business Forum Sydney 2019 – an age of movements\, of possibility\, of empowerment\, of impact. \nAs technological advancement accelerates transformation\, we are at an inflection point where the traditional ways of doing business are becoming rapidly obsolete. The principles of incrementalism and linear thinking\, once the foundations of our approach to strategy and business\, are being replaced by new principles of exponentialism. \nFor leaders and organisations capable of making the shift from an incremental to an exponential mindset lies the opportunity to drive unprecedented growth. \nAre you willing to make the leap? \n\nExponential ideas\nExponential performance\nExponential companies\nExponential results\n\n  \nThis year’s speakers and topics: \n\nJeff Immelt\nChairman and CEO\, General Electric (2001-2017)\nStrategy\nGary Hamel\nOne of the most influential figures in modern management\nNew Management\nMarcus Buckingham\nWorld’s leading expert on talent and pioneer on the future of work\nTalent\nDon Tapscott\nInfluential Management Thinker\nInnovation\nSusan David\nAward-winning Harvard Medical School psychologist\nPerformance\nMartha Rogers\nLeading authority on customer-focused business strategies\nMarketing\nJuan Enriquez\nLife sciences investigator\, author and entrepreneur\nFuture\nCharlene Li\nLeading expert on business and disruptive technology\nDigital Transformation\nStephen MR Covey\nOrganisational trust expert and #1 bestselling author\nLeadership
URL:https://marketing.com.au/event/world-business-forum-sydney-2/
LOCATION:Pyrmont
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190529T080000
DTEND;TZID=Australia/Melbourne:20190531T170000
DTSTAMP:20260424T165425
CREATED:20181225T102948Z
LAST-MODIFIED:20190512T054055Z
UID:12949-1559116800-1559322000@marketing.com.au
SUMMARY:Retail Global
DESCRIPTION:If you are selling literally any kind of product on Amazon or Ebay\, your own website or another marketplace and are ready to take your business to the next level – Retail Global is going to help you do that. \n \nWhy attend? \n– Focused on real solutions for retailers \n– Unparalleled networking opportunities \n– Excellent content \n– Access to more than 100 local and global industry experts \n– Targeted and approachable solution providers
URL:https://marketing.com.au/event/retail-global/
LOCATION:Gold Coast Conference & Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
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