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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190306T090000
DTEND;TZID=Australia/Melbourne:20190306T133000
DTSTAMP:20260425T004900
CREATED:20190301T010156Z
LAST-MODIFIED:20201002T014853Z
UID:13266-1551862800-1551879000@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Seminar is designed for senior marketers\, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
URL:https://marketing.com.au/event/conversion-optimisation/
LOCATION:Bentleys Sydney\, Level 14\, 60 Margaret Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190307T100000
DTEND;TZID=Australia/Melbourne:20190307T130000
DTSTAMP:20260425T004900
CREATED:20190301T011155Z
LAST-MODIFIED:20190301T011155Z
UID:13272-1551952800-1551963600@marketing.com.au
SUMMARY:Search Marketing: Understanding Google Ads
DESCRIPTION:The world’s most-used search engine is also the biggest digital advertising platform\, which drives results for marketers with search advertising. To maximise the ROI on ad spend\, marketers must understand how to target keywords\, interests and demographics to make use of Google’s powerful advertising products. \nAttendance at this event\, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to find untapped opportunities in search marketing. \nThis event will cover the following topics: \n\nWhere search marketing fits within a digital marketing strategy\nHow to find keyword opportunities to maximise clicks and conversions on Google Ads\nHow to create effective copy for your targeted advertising\nTo optimise your Google Ads accounts for continuous improvement
URL:https://marketing.com.au/event/search-marketing-understanding-google-ads/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190310T130000
DTEND;TZID=Australia/Melbourne:20190310T160000
DTSTAMP:20260425T004900
CREATED:20190310T092828Z
LAST-MODIFIED:20190310T092845Z
UID:13344-1552222800-1552233600@marketing.com.au
SUMMARY:Search & Social School | Fundamentals of SEO and Social Media
DESCRIPTION:In our second date of the Search & Social: Fundamentals workshop\, Reeva will teach you the key SEO essentials to give you the confidence to tackle your own SEO. \nCarma will show you how to optimise and manage your Social Media accounts and measure your results so you know exactly what’s working. \nSEO with Reeva\n☑ What Is SEO\n☑ Keyword Research Strategies & Tools\n☑ On Page Optimisation Essentials\n☑ How to nail Google My Business\n☑ Google Analytics & Conversion Tracking \nSocial Media With Carma\n☑ What Social Media can do\n☑ Your audience and how to use it\n☑ Platforms – where are your fans?\n☑ Optimisation (Social SEO if you will…)\n☑ Content themes & posting formats\n☑ Metrics – how and what to measure\n☑ Tools & tips \nTogether We’ll Cover\n☑ How these two aspects of digital marketing work together\n☑ How Social Media can help your search results\n☑ How to create efficiencies in your digital marketing\n☑ How you can save time and effort \nWhat You’ll Get:\n☑ The confidence to optimise your own website and social media\n☑ A working SEO knowledge ( no being bamboozled again)\n☑ A workbook that will guide you through optimising your website\n☑ Our list of essential tools and websites\n☑ A heap of new business besties and contacts\n☑ Plenty of tea\, coffee\, water\, and snacks to keep you going\n☑ Loads of new ideas to start actively growing your business \nWhat You Need To Bring:\n☑ Your laptop\n☑ Your mobile phone (as if you wouldn’t)\n☑ A notebook if you’re a notetaker (we’ll have workbooks as well)\n☑ Your thirst for digital marketing greatness \nWhere: Flowspace\, North Beach \nDon’t miss out on the HOT price for the Early Bird Tickets (only til March 16th or allocation exhausted)
URL:https://marketing.com.au/event/search-social-school-fundamentals-of-seo-and-social-media/
LOCATION:Flowspace\, 2/103 Flora Terrace\, North Beach\, Western Australia\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190312T080000
DTEND;TZID=Australia/Melbourne:20190313T170000
DTSTAMP:20260425T004900
CREATED:20181225T094355Z
LAST-MODIFIED:20191020T054415Z
UID:12910-1552377600-1552496400@marketing.com.au
SUMMARY:ad:tech Sydney 2019
DESCRIPTION:ad:tech is the original industry authority for marketing and media technology\, where marketing\, technology and media communities assemble to share new ways of thinking\, build strong partnerships\, and define new strategies to compete in an ever-changing marketplace. \n2019 keynote speakers include: \n\nTom Eslinger\, global chief creative officer\, Burson Cohn & Wolfe\nMari Kauppinen\, head of marketing\, digital & demand generation\, IBM\nJeff Rosenblum\, co-president\, Questus\nTom Goodwin\, evp\, head of innovation\, Zenith USA\nAlexander Nick\, global AR/VR ads go-to-market lead\, Google\nKshira Saagar\, head of analytics and data science\, The Iconic\nAna Milicevic\, co-founder\, Sparrow Advisers
URL:https://marketing.com.au/event/adtech-sydney-2019/
LOCATION:Hilton Sydney\, 488 Georges Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190313T080000
DTEND;TZID=Australia/Melbourne:20190314T170000
DTSTAMP:20260425T004900
CREATED:20181225T101807Z
LAST-MODIFIED:20191020T054415Z
UID:12940-1552464000-1552582800@marketing.com.au
SUMMARY:B2B Expo Melbourne
DESCRIPTION:It’s now or never\, Australian businesses must step up in order to stay in business\, to capture new market opportunities and to prepare for intense competition from overseas. SMEs need to urgently innovate\, to evolve beyond the status quo. \nPresented by Officeworks\, B2B Expo provides business owners\, entrepreneurs\, senior management and startups the platform to learn\, connect and grow. A feature of B2B Expo is the free Business Matters Seminars. Startups are also a focus of the exhibition with a PitchComp and startup seminars. With more than 30 seminar presentations\, more than 60 exhibitors\, advice\, opportunities and much more\, can you afford to miss out!
URL:https://marketing.com.au/event/b2b-expo-melbourne/
LOCATION:Marvel Stadium\, Docklands\, Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190314
DTEND;VALUE=DATE:20190315
DTSTAMP:20260425T004900
CREATED:20190301T012937Z
LAST-MODIFIED:20190301T012937Z
UID:13274-1552521600-1552607999@marketing.com.au
SUMMARY:Brilliant Digital Marketing
DESCRIPTION:Learn digital marketing techniques to grow your business fast. This workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers\, you will leave knowing how to leverage all the available channels and with a plan you can implement immediately. \nThis event has been designed for any business owners and entrepreneurs who want to expand their business quickly and marketers or managers who want to learn how the most successful start- ups leverage digital channels effectively. \nThere are 5 modules as part of this workshop \n\nUnderstand how to measure success\nDemand generation\nDemand capture\nBecoming truly customer focused\nThe role of data in marketing
URL:https://marketing.com.au/event/brilliant-digital-marketing/
LOCATION:Hall Chadwick\, Level 40\, 2 Park Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190315
DTEND;VALUE=DATE:20190316
DTSTAMP:20260425T004900
CREATED:20190301T013746Z
LAST-MODIFIED:20190301T013746Z
UID:13278-1552608000-1552694399@marketing.com.au
SUMMARY:Marketing Automation Summit
DESCRIPTION:The purpose of marketing automation is to improve the customer experience\, making customers more likely to buy\, stay loyal\, and become advocates. This is a one day conference where you will learn how it has transformed\, how marketers build and execute in today’s digital landscape\, the latest and most powerful marketing automation tools and strategies to increase your sales\, revenue and profits. \nAs a modern marketer\, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business\, this conference is for you.
URL:https://marketing.com.au/event/marketing-automation-summit/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190318
DTEND;VALUE=DATE:20190320
DTSTAMP:20260425T004900
CREATED:20190301T021319Z
LAST-MODIFIED:20190301T021319Z
UID:13289-1552867200-1553039999@marketing.com.au
SUMMARY:Digital Marketers Australia
DESCRIPTION:The Digital Marketers Australia conference has been designed to focus on digital marketing to help grow your business. The speakers will breakdown campaigns step by step so you can roll out strategies that are working right now. Whether you’re just getting started looking for new strategies or have a large team who implements the digital marketing for you\, you’ll find people to network and learn from at the conference.
URL:https://marketing.com.au/event/digital-marketers-australia/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T090000
DTEND;TZID=Australia/Melbourne:20190321T130000
DTSTAMP:20260425T004900
CREATED:20190301T015829Z
LAST-MODIFIED:20190310T093047Z
UID:13283-1553158800-1553173200@marketing.com.au
SUMMARY:Digital Retail & FMCG Masterclass
DESCRIPTION:Attendance at this event will help senior management who work for retail and FMCG brands\, how they can deploy the latest digital and social marketing tools and techniques to generate new business and retain loyal customers. Core themes range from search and social media strategies to data management\, content marketing\, mobile marketing and programmatic advertising.
URL:https://marketing.com.au/event/digital-retail-fmcg-masterclass/
LOCATION:TBC Sydney\, TBC\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T090000
DTEND;TZID=Australia/Melbourne:20190321T133000
DTSTAMP:20260425T004900
CREATED:20190301T010544Z
LAST-MODIFIED:20190310T093047Z
UID:13269-1553158800-1553175000@marketing.com.au
SUMMARY:Creating & Distributing Smart Content for the Speed of Today
DESCRIPTION:Digital and social channels are becoming more complex\, as the audiences we create content for are becoming more demanding and sophisticated. The imperative for today’s marketers is to not only create innovative content that connects brands with audiences in meaningful ways but to develop a content practice that is sustainable and generates proven business results.
URL:https://marketing.com.au/event/creating-distributing-smart-content-for-the-speed-of-today/
LOCATION:Bentleys Perth\, Level 3\, 216 St Georges Terrace\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Marketing,Perth,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T133000
DTEND;TZID=Australia/Melbourne:20190321T170000
DTSTAMP:20260425T004900
CREATED:20190301T022042Z
LAST-MODIFIED:20201002T041828Z
UID:13292-1553175000-1553187600@marketing.com.au
SUMMARY:Digital Marketing Masterclass
DESCRIPTION:This event combines succinct presentations with in-depth discussions with leading digital experts\, the format allows you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management\, content marketing\, mobile marketing and programmatic advertising.
URL:https://marketing.com.au/event/digital-marketing-masterclass-2/
LOCATION:TBC Sydney\, TBC\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190326
DTEND;VALUE=DATE:20190327
DTSTAMP:20260425T004900
CREATED:20190301T020742Z
LAST-MODIFIED:20190310T093047Z
UID:13286-1553558400-1553644799@marketing.com.au
SUMMARY:Video Strategy Workshop
DESCRIPTION:This Video Strategy Workshop explores an insightful and revolutionary approach to strategically implementing video in your organisation. \nAt this event you will learn: \n\nIncrease brand awareness and conversion rate using the right videos\nProperly brief a videographer or your internal team to produce your content\nDesign and implement a 12-month corporate video strategy to increase lead generation\nIdentify content to produce 1 educational video a week for the next 52 weeks\nIdentify the equipment you need to produce your own educational videos internally
URL:https://marketing.com.au/event/video-strategy-workshop/
LOCATION:Aeona\, Level 3\, 1 Buckingham Street\, Surry Hills\, NSW\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190328T070000
DTEND;TZID=Australia/Melbourne:20190328T090000
DTSTAMP:20260425T004900
CREATED:20190301T014514Z
LAST-MODIFIED:20190310T093047Z
UID:13281-1553756400-1553763600@marketing.com.au
SUMMARY:AI to Drive Better Audience Engagement
DESCRIPTION:Join us at the Guru Breakfast with Alicia Olson-Keating\, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC). \nAlicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.
URL:https://marketing.com.au/event/ai-to-drive-better-audience-engagement/
LOCATION:Fraser’s Restaurant\, Fraser Avenue\, West Perth\, WA\, 6005\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Perth
END:VEVENT
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