Marketing.com.au

SEO Masterclass
2024-07-04 | Online
This masterclass is based on over 25 years of search engine research and successful SEO for clients.
Topics Covered

How to use AI such as ChatGPT To Supercharge Your SEO – New Section!

Case Studies: Websites That Have Run Successful SEO Campaigns
Competitor Analysis – Marketers will absolutely love this
Tools of the Trade – We will show you how you can use tools to gain valuable insights
LIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website
What spam tactics must be avoided to prevent loss of revenue
Q&A time to ensure the material is understood.

Who Should Attend
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

How Google Works
What factors cause a website to rank in organic search results (The 3 Main Pillars)
On-Page SEO (Meta tags, Content)
Technical SEO (Site Architecture & Performance
Off-Page SEO (Content Marketing & Digital PR)
SPAM – What not to do

New Section: How to use AI such as ChatGPT To Supercharge Your SEO

What is Google’s stance on AI Content?
AI Use Cases – Using AI, ChatGPT for Content Creation – text, images, code
SEO hacks using AI ChatGPT
Content Marketing
Prompt Engineering
