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DTSTART;VALUE=DATE:20240704
DTEND;VALUE=DATE:20240705
DTSTAMP:20260417T085048
CREATED:20240602T041619Z
LAST-MODIFIED:20241006T014601Z
UID:26389-1720051200-1720137599@marketing.com.au
SUMMARY:SEO Masterclass
DESCRIPTION:This masterclass is based on over 25 years of search engine research and successful SEO for clients. \nTopics Covered \n\n\nHow to use AI such as ChatGPT To Supercharge Your SEO  – New Section!\n\nCase Studies: Websites That Have Run Successful SEO Campaigns\nCompetitor Analysis – Marketers will absolutely love this\nTools of the Trade – We will show you how you can use tools to gain valuable insights\nLIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website\nWhat spam tactics must be avoided to prevent loss of revenue\nQ&A time to ensure the material is understood.\n\nWho Should Attend \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nHow Google Works\nWhat factors cause a website to rank in organic search results (The 3 Main Pillars)\nOn-Page SEO (Meta tags\, Content)\nTechnical SEO (Site Architecture & Performance\nOff-Page SEO (Content Marketing & Digital PR)\nSPAM – What not to do\n\nNew Section:  How to use AI such as ChatGPT To Supercharge Your SEO \n\nWhat is Google’s stance on AI Content?\nAI Use Cases – Using AI\, ChatGPT for Content Creation – text\, images\, code\nSEO hacks using AI ChatGPT\nContent Marketing\nPrompt Engineering
URL:https://marketing.com.au/event/seo-masterclass-2/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
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DTSTART;TZID=Australia/Melbourne:20240723T080000
DTEND;TZID=Australia/Melbourne:20240723T170000
DTSTAMP:20260417T085048
CREATED:20240602T040916Z
LAST-MODIFIED:20241006T014600Z
UID:26385-1721721600-1721754000@marketing.com.au
SUMMARY:Chat GPT 101 – Fundamentals for Marketers
DESCRIPTION:ChatGPT is now an essential part of Marketing\, offering businesses an opportunity to tap into the enormous potential of generative AI. However\, it’s also a complex\, evolving and sometimes unpredictable platform\, meaning it can feel overwhelming. \nIn this masterclass\, we’ll cover the fundamentals\, including theory\, tips\, tricks\, tasks and tools to get you started\, and introduce you to mindsets and approaches to set you up for ChatGPT success. \nThis course\, which blends insights and knowledge with practical elements and interactive sections\, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career. \nWho Should Attend \nMarketers curious about ChatGPT\nThose who have only scratched the surface of ChatGPT\nMarketers who are pressed for time\nMarketers who want to upskill in AI\nPeople who want to harness ChatGPT for content drafting\nBusiness professionals who see ChatGPT’s importance but can’t imagine        what it looks like in their business\nTopics Covered \nGetting started on ChatGPT\nHow it works and how to work with it (Human/AI process)\nUse cases and approaches to ChatGPT’s applications\nBenefits vs Challenges and what to do\nHow to get started and best practises\nContext windows and source materials\nInteracting with ChatGPT to get the best output\nApplying marketing and copywriting principles to ChatGPT’s content\nPriming ChatGPT\nPrompt Engineering\nCreating Customer Personas for continued use\nTones of Voice\nLinked Applications\nUsing ChatGPT to produce content
URL:https://marketing.com.au/event/chat-gpt-101-fundamentals-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Marketing,Online
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