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DTSTART;VALUE=DATE:20201211
DTEND;VALUE=DATE:20201212
DTSTAMP:20260421T041000
CREATED:20201010T093951Z
LAST-MODIFIED:20201010T112000Z
UID:17170-1607644800-1607731199@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nThe year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side.
URL:https://marketing.com.au/event/marketing-planning-friday-forum/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260421T041000
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201102
DTEND;VALUE=DATE:20201105
DTSTAMP:20260421T041000
CREATED:20200906T061625Z
LAST-MODIFIED:20201010T112044Z
UID:16647-1604275200-1604534399@marketing.com.au
SUMMARY:Ad World
DESCRIPTION:Join 15\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days\, Ad World will stream 15+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, workshops and live Q&A sessions to help take your business to the next level. \nNetworking\nThe networking event of the year: Meet the industry elite\, network with 15\,000+ marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders. \nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry leading marketers and advertisers from across the world. \nLearning\nIt’s 15 events in one: Attend diverse range of tracks\, hyper-focused speeches\, learn actionable strategies\, secrets\, attend in-depth workshops & more. \nCareer Development\nEarn up to 24 IAB Continuing Education Credits: Ad World is an IAB (Interactive Advertising Bureau) approved event that will earn you one Continuing Education Credit per one hour of content. \nPresenters: \nAn unparalleled lineup of Ad World leaders have come to share their secrets. They will present actionable insights\, data-driven knowledge and innovative ideas from the online advertising industry. \n\nSir Martin Sorrell\, Executive Chairman\, S4 Capital Group\nRory Sutherland\, Vice Chairman\, Ogilvy UK\, TED Global Speaker\, Author of Alchemy\nJulie Channing\, Vice President of Marketing\, Allbirds\nSam Parr\, Founder\, The Hustle\nJori Ford\, CMO\, FoodBoss\nAshley Vinson. Creative Agency Partner\, Facebook\nAlex Chahin\, Director of Product Marketing\, Hims & Hers\nAshleigh Rankin\, Senior Manager\, Growth Partnerships\, Reddit\nEzra Firestone\, Founder Smart Marketer Inc.\, CEO BOOM! By Cindy Joseph\nMark Joyner\, Digital Ads Pioneer & Author\nShaan Puri\, Host\, My First Million Podcast and Founder\, Bebo\nNubia Mota\, Head of Marketing & New Business\, Magento\nAlex Lieberman\, Co-Founder & CEO\, Morning Brew\nJill Wittkopp\, Director of Product\, IAB\nJesse Horwitz\, Founder\, Hubble
URL:https://marketing.com.au/event/ad-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,eCommerce,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201001T110000
DTEND;TZID=Australia/Melbourne:20201002T130000
DTSTAMP:20260421T041000
CREATED:20200909T101645Z
LAST-MODIFIED:20201010T112338Z
UID:16701-1601550000-1601643600@marketing.com.au
SUMMARY:Work Different
DESCRIPTION:How to rethink and reinvent research\n\nJoin us for 2 days of great insights from leading global researchers and iconic brands – including Uber Eats\, Chobani\, and Pinterest – to learn how to rethink and reinvent research for today’s rapidly changing world. \nDay 1 | Oct 1 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\nMove fast by eliminating the lagtime\nMaria Veronina // Chobani + Steven Wengrovitz // Uber Eats + Jesse Purewal // Qualtrics \nTune into a live panel discussion to see how UberEats and Chobani are using real-time feedback to help their organisations take quick action in times of change. \n\n\n\n\n\n\n\n\n\n\nGetting buy-in on urgent action-taking\nJD Schramm // Academic Leader\, Author + Kitty Xu // Pinterest \nDiscover how compelling storytelling combined with actionable data can help rally your organisation in times of crisis. \n\n\n\n\n\n\n\n\n\nDay 2 | Oct 2 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\n\n\n\nEvery voice matters\nEmily Geisen // Qualtrics XM Scientist + Mandy Sha // Research Director \nThe old way of collecting data wasn’t designed with Diversity and Inclusion in mind. In this Q&A\, we’ll discuss ways to ensure every voice is heard — not just the ones who look\, think\, or act like us. \n\n\n\n\n\n\n\n\n\n\nListen before you act\nMatt Dixon // Tethr + Jacqueline Lance // City National Bank \nTaking the right actions starts with listening to the right people. Join this live Q&A session as we discuss the importance of using multiple listening channels and how to choose the most relevant ones. \n \n\nFeaturing:\n\n\n\nJD Schramm\, EdD \nLecturer\, Author\nStanford University \nSince 2002 JD Schramm has taught thousands of students at Stanford University\, Columbia\, and NYU to communicate more effectively. In 2020 he released his first book\, Communicate with Mastery\, based on his work establishing the communication curriculum at Stanford’s Graduate School of Business. \n\n\n\n\n\n\nKitty Xu\, PhD \nQuantitative User Experience Research Lead\nPinterest \nKitty joined Pinterest as the second quantitative user experience researcher on the Research team\, and has been building and scaling the discipline for the past 4+ years within the company. Prior to Pinterest\, she spent a decade in academia doing neuroscience research and holds a PhD in Cognitive Neuroscience from Johns Hopkins University. \n\n\n\n\n\n\nMaria Veronina \nStrategic Planning Manager\nChobani \nMaria Veronina is a passionate and experienced marketing\, innovation & strategy expert\, she is currently heading the strategic planning process and long-term growth strategy development at Chobani. Maria has over 10 years of experience in different areas of marketing\, having worked in top-tier FMCG for such companies as L’Oreal and currently Chobani\, as well as growing businesses and academia. With a strong background in business\, economics & research\, Maria specialises in strategy\, innovation\, brand & experience management and consumer insights. \n\n\n\n\n\n\nSteven Wengrovitz \nHead of Research\nUber Eats \nSteven Wengrovitz is currently the Head of Research at Uber Eats. Prior to Uber\, he led research teams at Facebook\, focusing on understanding and improving the relevance\, quality\, and user experience of advertising\, news\, and video on Facebook. Steven has spent the past 15 years researching consumer decision making and directing data driven\, user centric product development in the media and technology space. He graduated from Wesleyan University\, from which he also received a master’s degree in psychology\, and lives with his husband\, dog\, and newborn daughter. \n\n\n\nMandy Sha \nResearch Director & Author of “The Essential Role of Language in Survey Research” \nMandy Sha directs research studies and increases the scientific body of knowledge through publications\, international speaking engagements\, and professional service. She is the lead editor of The Essential Role of Language in Survey Research (RTI Press\, 2020) and co-authored The Sociolinguistics of Survey Translation (Routledge\, 2019). Connect with Mandy at www.mandysha.com. \n\n\n\n\n\n\nEmily Geisen \nSenior Experience Management Scientist\nQualtrics \nEmily Geisen is a senior experience management (XM) scientist with a survey methodology background. She specialises in questionnaire design (with a focus on usability) in order to improve data quality and reduce respondent burden. Emily has over 20 years of experience supporting multiple industries with their research projects. \n\n\n\n\n\n\nJacquelane Lance \nSenior Vice President\, CX Insights\nCity National Bank \nAs senior vice president and head of client experience insights for City National Bank\, Jacqueline Lance has developed an innovative client feedback ecosystem. She leverages a wide range of data sources\, including survey\, interaction and operational data\, to ensure that the organisation has a complete understanding of the client experience picture. Her insights fortify the strong\, client-obsessed culture that City National has long been known for. \n\n\n\n\n\n\nMatt Dixon \nChief Product and Research Officer\nTethr \nAs Chief Product & Research officer\, Matt has responsibility for product strategy\, product management\, research and IP development. Prior to joining Tethr\, Matt was Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and\, before that\, was Group Leader of the sales\, customer service and customer experience research and advisory practice at CEB\, now Gartner.
URL:https://marketing.com.au/event/work-different/
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Online
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260421T041000
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200914
DTEND;VALUE=DATE:20200917
DTSTAMP:20260421T041000
CREATED:20200804T105057Z
LAST-MODIFIED:20201010T112424Z
UID:16373-1600041600-1600300799@marketing.com.au
SUMMARY:Design Thinking 2020 Summit
DESCRIPTION:Over the years\, we have noticed Design Thinking become a widespread way of thinking that has seen many organisations work through a customer-centric approach. In 2016 key organistions were investing over $100 million to implement this way of working across their organisation. Today in 2020 it has become the focus for many designers with proven success.\n\nThat being said\, we are far from a universal consensus on the core principles of design thinking\, the best practice for implementation as well as gaining leadership buy-in.\n\nDue to the disruptive wave we’ve experienced in 2020\, the 6th edition of Design Thinking Australia will be delivered 100% online! Are you ready to check out what we have planned in September?\n\n\n\n\n\n\n\n\nWorkshop Day:\nLog in using your unique zoom meeting ID and join your chosen virtual class.\n\n\n\n\n\n\n\n\n\n\n\n\n\nDay 1: Morning Sessions\nMain plenary sessions will be held via our ON24 Platform where you can interact with speaker via Q&A\, Polls\, & Discussions\n\n\n\n\n\n\n\n\n\n\n\n\n\nDay 1: Afternoon Sessions\nAfter lunch we will break out into separate virtual discussion groups led by subject mater experts. You will log in via Zoom.\n\n\n\n\n\n\n\n\n\n\n\n\n\nDay 2: All Day Sessions\nReturning for Day 2\, you will receive a new link to join the event and remain on the platform for the rest of the day.\n\n\n\n\n\n\nOrganisational Transformation \n\nGetting Design Thinking to be the central heart of your organisation! Tackle the big questions you need to address with business leaders to prove that design thinking is the future.\n\n\n\n\n\nCustomer Empathy \n\nThis is the heart of Design Thinking. We tackle all aspects of customer empathy from research\, VOC\, empathy immersion to gathering the right feedback to shape your projects\n\n\n\n\n\n\nScaling the Process\n\nYou have the knowledge and leadership buy-in – now what? Learn how you can scale your business and design thinking strategies so you too can become true innovators
URL:https://marketing.com.au/event/design-thinking-2020-summit/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Graphic Design,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200909T080000
DTEND;TZID=Australia/Melbourne:20200911T170000
DTSTAMP:20260421T041000
CREATED:20200804T105258Z
LAST-MODIFIED:20201010T112425Z
UID:16375-1599638400-1599843600@marketing.com.au
SUMMARY:CX Digital Retail
DESCRIPTION:The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase\, from window browsing to the convenience\, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase\, they want to own and influence the brands they buy with.\n\nThis trend coupled with high streets continuing to cut jobs\, close stores\, and in the worst of cases pile into administration – now more than ever\, the need for digital is real. Providing a frictionless\, integrated Omni-channel experience\, from mobile to store and anywhere in-between\, has become the benchmark for optimizing the customer journey and reaping the business rewards.\n\nRetailers are faced with the burning need to innovate and embrace digital transformation while remaining cost-conscious. CX Digital Retail joins executives in CX\, Omni-channel and e-commerce\, to explore strategies and insights through deep-dive case studies and interactive panel discussions. Learn how to redesign the consumer-brand relationship\, design a seamless Omni-channel experience and an agile digital transformation strategy that continuously exceeds customer expectations.\n\n\n\n\n\nKey Themes To Be Discussed\n\n\n\n\n\n\n\n\n\nLeveraging CX technology\n\n\n\nEnsure you are maximising the whole suite of CX technologies including AI\, Robotics\, VR\, IoT and more\n\n\n\n\n\n\n\n\n\n\n\n\nOmni-channel and mobile-first\n\n\nDiscuss how to lead your business transformation with 2020’s smartest and market leading CX strategy\n\n\n\n\n\n\n\n\n\n\n\nOptimising data and insights\n\n\n Explore Data optimisation\, connectivity and consumer insights to ensure flawless CX and digital quality\n\n\n\n\n\n\n\n\n\n\n\nTrue Business Agility\n\n\n\nPredict and deliver on changing customer values whilst keeping these at the core through visual content
URL:https://marketing.com.au/event/cx-digital-retail/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,Graphic Design,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T080000
DTEND;TZID=Australia/Melbourne:20200619T170000
DTSTAMP:20260421T041000
CREATED:20200530T121707Z
LAST-MODIFIED:20201002T041029Z
UID:15400-1592467200-1592586000@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:Live-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\nTopics in full include:\n\n\n\n\n\n\n\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\n\n\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\n\n\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\nWho should attend: \n\n\n\n\n\n\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020-2/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200617T080000
DTEND;TZID=Australia/Melbourne:20200618T170000
DTSTAMP:20260421T041000
CREATED:20200530T122045Z
LAST-MODIFIED:20200808T045316Z
UID:15402-1592380800-1592499600@marketing.com.au
SUMMARY:Mumbrella Digital Essentials Virtual
DESCRIPTION:Mumbrella’s Digital Essentials\, powered by digitalbrief\, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies\, or someone new to the digital world\, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models\, content marketing\, website development\, paid media\, social\, retention marketing\, search\, strategy development – and look to the future. After attending the two-day virtual workshop\, you’ll walk away with greater confidence across digital marketing topics\, tools and techniques to help you long after the course has ended\, and a look at where your strategies and marketing activities sit compared to others across industries. \nTwo Day Course Outline\nCheck out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools\, techniques & chrome extensions along the way. \n\n\n\nDigital Marketing and Media Strategic Principles\n\n\nBefore heading into digital marketing examples\, ideas\, products and tech\, the course will bring you ‘back to basics’ with core strategic digital marketing models\, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing. \n\nBuild thorough groundwork in digital marketing and media strategic models\nAppreciate the underlying principles that drive digital marketing strategy\nGain the digital confidence to apply these to your day-to-day marketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAustralia’s Digital Landscape and Trends\n\n\nUnderstand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course\, within the online learning area. \n\nUnderstand the bigger picture of Australia’s digital landscape\nExplore the trends that are driving the innovation in digital strategies\nFocus your marketing efforts where the Australian audience resides\n\n\n\n\n\n\n\n\n\n\n\n\n\nOwning Owned Media\n\n\nTake a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals. \n\nLearn how to tweak your website\, apps\, emails & more to increase marketing results\nFollow an on-screen demonstration of a leading analytics package\nDiscover marketing tools and techniques to take your assets to the next level\n\n\n\n\n\n\n\n\n\n\n\n\n\nContent Marketing Strategy\n\n\nContent marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis\, reviews of strategic models and helpful marketing tools and on-screen demonstrations. \n\nDiscover the four major strategies to make content stick with your target audience\nReview examples of Australian and international content marketing campaigns\nLearn how to leverage your content across paid\, owned and earned media\n\n\n\n\n\n\n\n\n\n\n\n\n\n10 Steps to Social Media\n\n\nSocial media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies. \n\nBreak down social media strategies into 10 simple steps so you can can apply them to your business or brand\nLearn how to evaluate social media influencers and social media accounts\nGo behind the scenes of the largest paid social media platform in the world – Facebook\n\n\n\n\n\n\n\n\n\n\n\n\n\nManaging and Buying Digital Paid Media\n\n\nThrough a unique approach\, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets\, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment. \n\nGain a unique approach to managing digital paid media\nGet your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule\nBe more confident investing in and signing off on digital media plans\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Media Priming\n\n\nWatch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic. \n\nUnderstand the programmatic media landscape and the major benefits to the industry\nReview the major players and how the technology is working for marketers\nAppreciate the major challenges and pitfalls programmatic media can bring to marketers\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelving into Data and Analytics\n\n\nLearn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy. \n\nSee first hand how popular analytics programs are being used\nLearn how to generate great consumer insights from your paid\, owned and earned media\nLeverage stacks of free tools to use the very next day after the workshop\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Automation Work\n\n\nMarketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand\, the attendees will walk through a live demonstration\, creating an automation strategy and developing an outline for their marketing automation program. \n\nWatch as we craft an automation program live in the workshop for one lucky participant\nUncover great resources to help you choose the technology that will help you implement an automation program\nLearn the major marketing applications of this under-utilised channel\n\n\n\n\n\n\n\n\n\nMeasuring and Presenting Your Return on Digital Investment\n\n\nSome things change\, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting. \n\nLearn how to simplify and confidently present your digital marketing reports\nAutomate and create shortcuts to fast track your regular reports\nReframe and position your reports differently to stakeholders to avoid confusion and information overload
URL:https://marketing.com.au/event/mumbrella-digital-essentials-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200612
DTSTAMP:20260421T041000
CREATED:20200527T113155Z
LAST-MODIFIED:20200808T045318Z
UID:15362-1591660800-1591919999@marketing.com.au
SUMMARY:AWJAPAC
DESCRIPTION:This is a year of unprecedented change. AWJAPAC is not a business-as-usual event. \nThis virtual edition of Advertising Week focused on the Asia Pacific region will bring together the leading minds in marketing\, business and popular culture to inspire you to move forward in a world changed by coronavirus. \nAttend AWJAPAC to learn new ways of working and managing people. Transform your marketing efforts\, taking into account new risks and opportunities. And hear from those leading the way\, offering their honest advice\, insights and best practices. \nWe hope to see you there\, whether you’re joining us from the office or your sofa. \n 
URL:https://marketing.com.au/event/awjapac/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200601
DTEND;VALUE=DATE:20200604
DTSTAMP:20260421T041000
CREATED:20200503T013525Z
LAST-MODIFIED:20200808T045319Z
UID:15182-1590969600-1591228799@marketing.com.au
SUMMARY:Digital Growth Unleashed
DESCRIPTION:Optimizing the complete customer journey – Gathering of international digital growth experts\n\nDigital Growth Unleashed will leave you knowing how to attract the right audience\, align business models with the user experience\, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen. \nDigital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010\, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!
URL:https://marketing.com.au/event/digital-growth-unleashed/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200521
DTEND;VALUE=DATE:20200522
DTSTAMP:20260421T041000
CREATED:20200422T090222Z
LAST-MODIFIED:20200808T045320Z
UID:15120-1590019200-1590105599@marketing.com.au
SUMMARY:ADSIDER LIVE - Online programmatic conference
DESCRIPTION:ADSIDER LIVE is an 8-hour online programmatic conference with 20 industry thought-leaders broadcasting live from London\, Munich\, Tel Aviv\, Kyiv\, and other cities. The event includes 14 speeches\, 2 panel discussions\, online chat\, and Q&A. You’ll get the recordings of all speeches after the event. \n8 hour live broadcasting from London\, Munich\, Tel Aviv\, Kyiv and more \n14 speeches\, 2 panel discussions\, online chat and Q&A \n20 top programmatic experts speaking on: \n\n\nProgrammatic in the post-cookie era\n\n10:00 – 10:30\n\nWhat Happened to Adtech in 2020 \n\n\n\n10:30 – 11:00\n\nIdentifying Users in a Cookie-Less World \n\n\n\n11:00 – 11:30\n\nBuilding Your Own DMP for Implementing Data-Driven Marketing Strategies \n\n\n\n11:30 – 12:00\n\nMaking Alliances and Unified Login for Publishers to Stay Competetive \n\n\n\n12:00 – 12:30\n\nPublisher’s Guide on How to Prepare to a Post-Cookie Era: Tech Stack\, Business Model and Strategy \n\n\n\n12:30 – 13:00\n\nHow Advertisers Are Planning to Adapt Their Marketing Strategies \n\n\n\n13:00 – 13:30\n\nSolving Targeting\, Trust and Brand Safety Issues with Contextual Targeting \n\n\n\n13:30 – 14:00\n\nPanel Discussion. Topic TBA \n\n\n\nNew ways of app and game monetization\n\n14:30 – 15:00\n\nMobile Ads Can Be a Win for Everyone: In-App Advertising Market Overview \n\n\n\n15:00 – 15:30\n\nHow to Make the Most of Mobile Retargeting \n\n\n\n15:30 – 16:00\n\nEvolution of Ad Revenue for Game Developers \n\n\n\n16:00 – 16:30\n\nIn-App Advertising Fraud: The Biggest Threats to Advertisers \n\n\n\n16:30 – 17:00\n\nAttribution and Analytics for App Marketers: Reaching Audience at Scale \n\n\n\n17:00 – 17:30\n\nHow In-App Programmatic Is Changing the Mobile App Advertising \n\n\n\n17:30 – 18:00\n\nPanel Discussion. Topic TBA
URL:https://marketing.com.au/event/adsider-live-online-programmatic-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200522
DTSTAMP:20260421T041000
CREATED:20200422T085511Z
LAST-MODIFIED:20210131T060803Z
UID:15118-1589932800-1590105599@marketing.com.au
SUMMARY:2020 Midwest Digital Marketing Conference - MDMC20
DESCRIPTION:The 2020 Midwest Digital Marketing Conference is now online event consisting of 2 parts: \n\nFREE LIVE 2-day virtual summit Wednesday\, May 20th and Thursday\, May 21st.  During this event\, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers.\n\nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. The MDMC20 On-Demand Digital Experience will feature over 80 sessions led by across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. \nABOUT THE MIDWEST DIGITAL MARKETING CONFERENCE\nIn 2013\, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014\, taking up all of the conference center\, and by 2015\, it was obvious the venue was too small as sessions\, the exhibit hall and keynote were packed. Then in 2016\, the event took over St. Louis Union Station\, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand\, now known as the Midwest Digital Marketing Conference\, or MDMC. \nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC19 set attendance records with nearly 2\,000 marketers and friends. There were over 130 speakers including BuzzFeed\, Pandora\, Instagram\, Facebook\, Twitter\, Refinery29\, Pinterest\, GoDaddy\, Under Armour\, LinkedIn\, HubSpot\, Google\, Yahoo\, Nielsen and more. MDMC19 featured over 100 sessions across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. MDMC19 will be held at St. Louis Union Station April 8 – 10\, 2020.
URL:https://marketing.com.au/event/2020-midwest-digital-marketing-conference-mdmc20/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200519
DTEND;VALUE=DATE:20200521
DTSTAMP:20260421T041000
CREATED:20200503T012905Z
LAST-MODIFIED:20200808T045322Z
UID:15177-1589846400-1590019199@marketing.com.au
SUMMARY:SMX London
DESCRIPTION:Join the biggest Search Marketing Conference Series worldwide – Programme by Search Engine Land\, the leading Source of Search Marketing News. \nSearch marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX\, and you’ll get it right! \nImmerse yourself in three days of SEO\, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon. \nWith sessions designed to serve a diverse search marketing audience\, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM\, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes. \nPlus — if you work at an agency or as part of an in-house team\, SMX team rates let you divide and conquer to attend multiple tracks simultaneously. \nFeatured 2020 SMX London Sessions:\n\nSEO \n\nCreating Blockbuster Content\nKeywords Are Dead — Long Live Concepts\, Entities & Audiences!\nThe Most Common SEO Mistakes\, And How to Fix Them\nMeet The Search Engines\nSEO Success Without Link Building\nPenguin Prevention: Link Acquisition & Audit Techniques You Need To Know\n\n\nSEM/Paid Search \n\nAmazing Paid Search Tactics & Tools\nDeep Dive: Ad Bidding Strategies & Bid Modifiers\nConversion Rate Rockstars\nTaking Retargeting To The Next Level\n\n\n\nSearch & Social \n\nBetter Together: Search and Social\nWinning Strategies With Facebook Ads\nFaceoff: Adwords\, Linkedin & Twitter Compared\nMeasuring Up With Social Analytics\n\n\n\n 
URL:https://marketing.com.au/event/smx-london/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Email marketing,Graphic Design,Marketing,Online,Public Relations,SEO,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200518
DTEND;VALUE=DATE:20200519
DTSTAMP:20260421T041000
CREATED:20200422T084938Z
LAST-MODIFIED:20200808T045322Z
UID:15116-1589760000-1589846399@marketing.com.au
SUMMARY:Confab The Content Strategy Conference
DESCRIPTION:Everyone’s excited for the first-ever virtual Confab!\nSince we can’t come together in person this year\, we’re bringing Confab to you. Join us online wherever you are for three days of content strategy goodness (and various social antics). \nWhat will the online conference include?\n\nFrom UX to storytelling\, accessibility to structure\, Confab brings together curious folks who are committed to making content more useful and usable. At this year’s virtual event\, you’ll get: \n\nA live broadcast connecting you with content strategists all over the world\nQ&A sessions with some of the brightest minds in content strategy\nLive demos of helpful tools and processes\nSmall group networking opportunities and antics\nAn on-demand library of all conference content available for a full year
URL:https://marketing.com.au/event/confab-the-content-strategy-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200512
DTEND;VALUE=DATE:20200514
DTSTAMP:20260421T041000
CREATED:20200503T012417Z
LAST-MODIFIED:20200808T045324Z
UID:15174-1589241600-1589414399@marketing.com.au
SUMMARY:#OMR20
DESCRIPTION:At OMR20\, we are bringing together international superstars of the digial scene\, hidden industry champions and local heroes for 2 days of action in Hamburg. It’s a solid mix of absolute experts with profound insights and engaging personalities. Here’s a small taste of what’s to come—more details to come! \n#OMR20 TRACKS – THE PROGRAM AT OMR20\nCONFERENCE\ni\nIndustry a-listers\, CEOs\, movers and shakers at the world’s biggest companies deliver exclusive insights to the 7000-person strong audience.\n\n\nExpo Stages – Actionable strategies and relevant business insights you can use\nOMR20 will see three Expo stages for the first time in the history of the OMR Festival. That means\, more content than ever before. Speakers from around the world on both Festival days discussing their tips\, tricks and strategies they’ve employed to solve the challenges facing them in their digital business.\n\n\n\nTHE TOP EXHIBITORS AT #OMR20\n\n\n\n\nAt the Expo\, industry titans like Adobe\, Google\, Facebook & co. rub shoulders with medium-sized companies\, eCommerce enterprises and digital startups. Find out about the latest trends in digital marketing and meet up with business contacts face-to-face.
URL:https://marketing.com.au/event/omr20/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200507
DTEND;VALUE=DATE:20200508
DTSTAMP:20260421T041000
CREATED:20200422T084014Z
LAST-MODIFIED:20200808T045431Z
UID:15110-1588809600-1588895999@marketing.com.au
SUMMARY:The Brand Safety Summit
DESCRIPTION:Live Virtual Brand Safety Summit London \nA new platform to meet the needs of the rapidly evolving advertising industry and brand safety community \nIdentifying and Protecting Consumers in a Cookieless Future \nBusinesses are rethinking ways to connect with customers and prospects\, and we at The 614 Group have reimagined how we can continue to bring our audience of brand safety leaders together. That’s why we’ve launched a series of Live Virtual Brand Safety Summits for 2020. The virtual version of each Summit will be collaborative and interactive\, just like our in-person events.The Live Virtual Summit will feature a mix of keynotes\, panel discussions and fireside chats covering the most pressing brand safety issues. \nOur speaker lineup will feature experts on brand safety\, advertising fraud\, measurement\, contextual advertising\, consumer data protection and more. \nJoin us as we expand the ways our community learns and comes together while advancing the most important brand safety conversations.
URL:https://marketing.com.au/event/the-brand-safety-summit/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200505T080000
DTEND;TZID=Australia/Melbourne:20200508T170000
DTSTAMP:20260421T041000
CREATED:20200422T083803Z
LAST-MODIFIED:20200808T045432Z
UID:15108-1588665600-1588957200@marketing.com.au
SUMMARY:2020 Sellers Summit
DESCRIPTION:On May 6-8\, you can catch ALL the conference sessions LIVE from the comfort of your own home! \n\n\nThat’s right! We are holding our entire conference virtually by streaming all of the live sessions direct to your device. You will have the opportunity to ask our speakers questions live as well as participate in all of our virtual networking events. \nNot only that\, but every session is also recorded. As a result\, you’ll get full access to the replays of EVERY session. Yes\, every keynote\, all the breakouts\, workshops and every great session. \nYou can watch playbacks or join us live from your computer\, tablet or smartphone at your leisure.
URL:https://marketing.com.au/event/2020-sellers-summit/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200505
DTEND;VALUE=DATE:20200506
DTSTAMP:20260421T041000
CREATED:20200422T082930Z
LAST-MODIFIED:20200808T045433Z
UID:15103-1588636800-1588723199@marketing.com.au
SUMMARY:Ads Camp 2020
DESCRIPTION:Europe’s advanced Social Advertising Conference\nADS CAMP 2020 – FROM EXPERTS FOR EXPERTS\nOn May 5th\, 2020 the international social advertising scene will meet for a class reunion – this year completely digital. ? No basics! We go into detail. \nLive stream with 11 exclusive sessions ✔︎ Practical how-to presentations ✔︎ International experts ✔︎ Directly applicable tips ✔︎ Facebook Ads ✔︎ Instagram Ads ✔︎ Pinterest Ads ✔︎ LinkedIn Ads \nWe will do the networking part in autumn. In Q3 (probably during DMEXCO) we are planning an exclusive event for all performance marketing nerds\, with lectures\, experts and plenty of Kölsch. Access only for Ads Camp ticket holders!
URL:https://marketing.com.au/event/ads-camp-2020/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200421
DTEND;VALUE=DATE:20200424
DTSTAMP:20260421T041000
CREATED:20200422T080815Z
LAST-MODIFIED:20200808T045436Z
UID:15097-1587427200-1587686399@marketing.com.au
SUMMARY:Discover MarTech
DESCRIPTION:A Virtual Event For Strategies & Solutions\n\n\nTues. April 21 – 1:00pm – 5:00pm ET\n\n\nWeds. April 22 – 1:00pm – 5:00pm ET\n\n\nThurs. April 23 – 1:00pm – 3:00pm ET\n\nDiscover MarTech: A Virtual Event For Strategies & Solutions is a free educational experience for senior-level marketers who need to stay up-to-speed on the latest developments in modern marketing and identify\, evaluate\, and implement time-saving\, profit-generating marketing technologies. \nThe all-new program will kick off with exclusive keynote presentations from MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne. \nTopics include… \n\n\nWhat marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?\nFour archetypes of marketing technologists and a look at their roles and responsibilities\nThe current state of marketing technology and operations careers\, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey\nA state-of-the-art martech stack: What does it look like? How does it work?\nHow you can manage change and uncertainty in marketing — in a changing and uncertain world\nPractical advice for vetting and buying marketing technology so you get the right fit for your specific enterprise needs\n\n\nDon’t miss this exciting opportunity to continue your learning initiatives\, engage with solution providers\, and connect with the MarTech community — all from the comfort and safety of your home or office. \n\n\n\n\n…with job titles like… \n\n\n\n\n\n\n\n\n\nChief Analytics Officer\nCreative Director\nDigital Marketing Director\nDirector of Data Engineering\, Marketing Technology\nDirector of Marketing\nDirector of MarTech\nDirector Software Development\nGlobal CRM Solutions Lead\nGlobal Marketing Technology Manager\nLead Developer\n\n\n\n\n\nMarketing Director\nMarketing Engineering Lead\nMarketing Technology Architect\nPrincipal IT Engineer\nPrincipal Solution Architect\nSenior Data Analyst\nSenior Manager\, Marketing Technology\nSVP Marketing Analytics\nVP Customer Engagement\nVP Marketing Technology
URL:https://marketing.com.au/event/discover-martech/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200416
DTEND;VALUE=DATE:20200418
DTSTAMP:20260421T041000
CREATED:20200421T215012Z
LAST-MODIFIED:20200808T045436Z
UID:15083-1586995200-1587167999@marketing.com.au
SUMMARY:REV Growth Summit 2020
DESCRIPTION:We’re bringing the sales & marketing community together for a new kind of event.\nTwo days. Two tracks. Countless opportunities to learn. Zero barriers to entry.\n\nGiven the current climate surrounding travel and large group gatherings amid the virus outbreak\, many of our friends and partners have made the difficult decision to cancel conferences and events. These events are the focal points of our year. They bring together our employees\, customers\, partners and communities. They are endless sources of information and inspiration. \nBut the safety and well-being of our entire community is the highest priority. So in light of the situation\, we brainstormed how we might be able to enable learning and sharing among our community from the comfort of our own homes. \nWe’ve decided to bring you an online event unlike any you’ve experienced before.\nRevGrowth Virtual Summit gives attendees the opportunity to exchange ideas\, offer input\, and seek out viewpoints from a community of learners gathered from across the globe. In partnership with ON24\, we’re bringing the conference to you — no matter where in the world that might be.
URL:https://marketing.com.au/event/15083/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200408T080000
DTEND;TZID=Australia/Melbourne:20200408T170000
DTSTAMP:20260421T041000
CREATED:20200421T214139Z
LAST-MODIFIED:20200808T045436Z
UID:15067-1586332800-1586365200@marketing.com.au
SUMMARY:Marketers In Pajamas - Claire Salvetti and Nicole Taylor
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less. \n\n\nJoin CEO power couple\, Claire Salvetti from DDB and Nicole Taylor from C14TORCE as they uncover:\n\n\n\n• Claire’s game-changing definition of resilience\n• The one thing good leaders should recognise and discuss\n• The silver lining that’s emerging from physical isolation\n• How to surface the brilliance in your company right now\n• Whether Jules can pronounce C14TORCE
URL:https://marketing.com.au/event/marketers-in-pajamas-claire-salvetti-and-nicole-taylor/
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200406T080000
DTEND;TZID=Australia/Melbourne:20200406T170000
DTSTAMP:20260421T041000
CREATED:20200421T214413Z
LAST-MODIFIED:20200808T045437Z
UID:15069-1586160000-1586192400@marketing.com.au
SUMMARY:Marketers In Pajamas - Lisa Ronson and Chris Taylor
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less. \n\n\nTwo marketers for the price of one! As we chat with Coles CMO\, Lisa Ronson\, her husband Chris Taylor\, CMO for The Heart Foundation drops in. Literally. Lisa covers:\n\n\n\n\n• The flip as a marketer “telling people to stop buying things!”\n• How Coles is teaming up with Woolworths\, Aldi & IGA for the greater good\n• The need for humour during and after the crisis\n• How Coles came to appoint two agencies in the midst of industry turmoil\n• Why marketing into the future is so critical
URL:https://marketing.com.au/event/marketers-in-pajamas-lisa-ronson-and-chris-taylor/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200403T080000
DTEND;TZID=Australia/Melbourne:20200403T170000
DTSTAMP:20260421T041000
CREATED:20200421T214558Z
LAST-MODIFIED:20200808T045438Z
UID:15070-1585900800-1585933200@marketing.com.au
SUMMARY:Marketers In Pajamas - Carmen Bekker and Brent Smart
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less. \n\n\nCarmen Bekker leads KPMG’s CMO Advisory\, while IAG’s Brent Smart is one of Australia’s top CMO’s. We cover…\n\n\n\n• Why IAG thinks now\, more than ever\, is the time to invest in your brand\n• What Carmen identifies as the silver lining amongst the panic\n• Why Brent isn’t cutting a cent from his Agency’s fees\n• What ingredients your Post-COVID strategies require\n• IAG’s poignant Bushfire campaign that never saw the light of day
URL:https://marketing.com.au/event/marketers-in-pajamas-carmen-bekker-and-brent-smart/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200317T080000
DTEND;TZID=Australia/Melbourne:20200317T170000
DTSTAMP:20260421T041000
CREATED:20200222T060858Z
LAST-MODIFIED:20201002T054742Z
UID:14914-1584432000-1584464400@marketing.com.au
SUMMARY:Learn Mailchimp in Adelaide (Advanced)
DESCRIPTION:Take your Mailchimp marketing to the next level\nLearn from a Mailchimp listed training partner! See our partner page at Mailchimp.  \nWant to learn how to use advanced Mailchimp functionality? If you already use Mailchimp and want to get exception results then this practical class is for you (looking for beginner and intermediate training? \nThis class\, combining examples and practice\, covers topics intended for experienced Mailchimp users. \nNote: Our classes are small so please book early to avoid missing out. Mailchimp training certificates are provided to all attendees. \nWhat you’ll learn\nLearn the following and more: \n\nAutomation: How to create automated marketing e.g. a series of welcome emails when a contact subscribes.\nA/B campaign testing: Learn to test email campaign variations with Mailchimp.\nAdvanced segmentation: Know how to trigger a follow up email campaign based on a click.\nIntegrations: Connect your online CRM\, POS\, eCommerce and so on with Mailchimp.\nData manipulation and correction: Automate the capitalization of the first name field in Mailchimp.\nPopup signup forms: Create a popup form for your website.\nInserting countdown timers into email campaigns: Create and insert a countdown timer into an email campaign for enhanced conversions.\nAnimated images: Create and insert animated images into an email campaign.\nSurveys in email marketing: What works (and doesn’t) and how to insert a Typeform question into an email campaign.\nand more\n\nLevel: Advanced. \nWhat you’ll need to bring: A laptop is required to complete exercises.
URL:https://marketing.com.au/event/learn-mailchimp-in-adelaide-advanced-2/
LOCATION:Regus – Adelaide\, 121 King William Street\, Adelaide\, South Australia\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200212T180000
DTEND;TZID=Australia/Melbourne:20200212T200000
DTSTAMP:20260421T041000
CREATED:20200105T104328Z
LAST-MODIFIED:20200222T051724Z
UID:14771-1581530400-1581537600@marketing.com.au
SUMMARY:Creating Killer Events With Hype and Marketing Buzz
DESCRIPTION:Creating powerful offline experiences is important to capture the imaginations of your audience. It allows you to amplify your brand\, organise your user base\, and impact real people in the real world. \nSo how do you create event hype and create an energy-filled event\, full of the right people? How do you craft creative marketing strategies to maximize your impact? \nHear from our panel of event experts and industry gurus about: \n\n\n\nWhat it takes to create an amazing event experience\nHow to generate a media buzz and social hype to make your event go viral\, before during and after an event\nHow to engage your audience and fill your event to capacity\n\n\n\nThis event is perfect for anyone looking to get more out of the events they are planning\, whether it be a small networking event\, a conference or a large festival.
URL:https://marketing.com.au/event/creating-killer-events-with-hype-and-marketing-buzz/
LOCATION:General Assembly Melbourne
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200212T080000
DTEND;TZID=Australia/Melbourne:20200212T170000
DTSTAMP:20260421T041000
CREATED:20200105T102217Z
LAST-MODIFIED:20201002T055001Z
UID:14749-1581494400-1581526800@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:Consumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and idea­ catalyzing behaviors. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nThis introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research\, design\, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross\, Sprint\, Target\, and Taco Bell\, this team of subject matter experts will use real project expertise to equip you with the approach\, tools\, and knowledge to successfully employ consumer journey mapping in product design\, service design\, marketing\, and business design.
URL:https://marketing.com.au/event/customer-journey-mapping/
LOCATION:General Assembly Melbourne
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200203T090000
DTEND;TZID=Australia/Melbourne:20200203T130000
DTSTAMP:20260421T041000
CREATED:20200122T230813Z
LAST-MODIFIED:20200222T051724Z
UID:14802-1580720400-1580734800@marketing.com.au
SUMMARY:Google Ads Fundamentals Training
DESCRIPTION:Google Ads is kind of like skipping the queue at an amusement park. People are most likely already looking for you on search\, and Google Ads will get you right to the top of results. \nInterested? Here’s the catch – for your ads to be effective\, you have to show up in front of a relevant audience\, at a relevant time. This is where this workshop comes in. \nGordon Digital is a Google partner agency and over the years we’ve helped numerous small businesses grow with Google. In this training\, we get straight to the point and give you the fundamental skills to build a successful campaign. \nThis workshop gives you the skills required to operate the Google Ads platform. With attendance limited to 6 people only\, it’s an intimate learning environment to give you the best results. \nMorning tea and coffee included but remember to bring a laptop! \nWhat we’ll cover and do on the day: \n\nGoogle Ads terminology\nKeyword research\nCampaign optimisation techniques\nPersuasive copywriting techniques\nBuilding a Google Ads campaign\nQ&A Session\nCampaign build checklist to take home\n\nYour workshop host:\nNgawai Mason is the Google Ads strategist here at Gordon Digital. She has a knack for strategy and reading data\, not to mention the ability to break down complex information in a way that’s easy to understand. Wondering how to create ad campaigns convert? Ngawai’s your gal.
URL:https://marketing.com.au/event/google-ads-fundamentals-training/
LOCATION:Gordon Digital Studio\, 2b/643 Wynnum Road\, Morningside\, QLD\, 4170\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Queensland
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T083000
DTEND;TZID=Australia/Melbourne:20191205T173000
DTSTAMP:20260421T041000
CREATED:20191116T225437Z
LAST-MODIFIED:20200222T051739Z
UID:14437-1575534600-1575567000@marketing.com.au
SUMMARY:Video Strategy Workshop for Marketing and Business Leaders - Melbourne
DESCRIPTION:IDEO STRATEGY WORKSHOP – MELBOURNE \nEARLY BIRD TICKETS AVAILABLE – LIMITED SEATS \nThe Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness\, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo\, ex-PWC\, engineer and videographer. \nContent Structure | 4 Parts: \n\nIntroduction to Video.\nVideo Framework for Marketing.\nLead Generation Using Video on Social Media.\nTechniques and Tips to Film Video.\n\nPart 1: Introduction to Video \n\nLearn how video works and why it’s the most effective tool to promote your business\nDemystify video as a tool and learn why quality is vital to an effective video\nRedefine the buying process and learn why it’s an emotional process 100% of the time\nLearn the three components of video and their importance: Message\, Look & Feel and Quality\nIdentify your ideal client’s needs\, values and standards and discover their importance when producing video\nUnderstand the psychology of video and how it communicates on Auditory\, Visual and Kinaesthetic levels\nDiscover the difference between animation videos and videos with real people\nLearn why animations videos are not an effective selling tool\nLearn other applications of video and how it can support your entire organisation – not just marketing and sales\nLearn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video\n\nPart 2: Video Framework for Marketing  \n\nLearn a unique framework to use video strategically in your marketing and sales\nUnderstand how video can help you:\n\n\nIncrease Brand Awareness\nIncrease Conversion Rate\nIncrease Lead Generation\n\n\nUnderstand the client’s journey and the steps required to buy from you\nLearn about the different types of video productions and their specific use:\n\n\nProfile Videos\nCase Studies (Client Testimonials)\nEducational Videos (How to Videos)\n\n\nReceive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs\nLearn how to prepare your scripts and what to consider when creating your videos\n\nPart 3: Lead Generation Using Video on Social Media \n\nLearn the basics of an effective Social Media Strategy\nLearn how educational videos can position you as the expert in your industry\nDesign and plan a 12-month video content strategy for social media\nIdentify 52 videos to produce for the next 12 months to increase lead generation\nLearn how to write your scripts for educational content\nReceive a guide on effective scriptwriting for educational content\nWrite your first script from start to finish\n\nPart 4: Techniques and Tips to Film Educational Videos \n\nLearn what’s required to film your videos\nLearn about the available equipment\, the different options and the costs:\n\n\nCameras\nTripods\nLights\nMicrophones\nTeleprompter\nEditing Software\n\n\nLearn how to put together a filming kit for under $500\nLearn how to achieve the best quality when filming videos\nLearn how to get the best sound with affordable equipment\nUnderstand how light works and how to get the most out of it\nLearn the basics of presenting in front of the camera\, body language\, preparation\, dress and make up\nLearn about the different editing software available\n\nYou will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos\, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.
URL:https://marketing.com.au/event/video-strategy-workshop-for-marketing-and-business-leaders-melbourne/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191106T080000
DTEND;TZID=Australia/Melbourne:20191106T170000
DTSTAMP:20260421T041000
CREATED:20190414T010300Z
LAST-MODIFIED:20190414T031450Z
UID:13495-1573027200-1573059600@marketing.com.au
SUMMARY:IAB Digital Ad Ops Conference - Sydney
DESCRIPTION:Join the IAB on Wednesday\, 6 November 2019 for Digital Ad Ops in Sydney\, one of the most hotly anticipated conferences in the digital advertising industry for 2019. \n\n\n\n\n\nAd Ops will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.
URL:https://marketing.com.au/event/iab-digital-ad-ops-conference-sydney/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,Sydney
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END:VCALENDAR