BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20190406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20191005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220502
DTEND;VALUE=DATE:20220504
DTSTAMP:20260420T145937
CREATED:20220402T120215Z
LAST-MODIFIED:20220425T054110Z
UID:21473-1651449600-1651622399@marketing.com.au
SUMMARY:AdWorld 2022
DESCRIPTION:Join 50\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor two days on 2-3 May 2022\, Ad World will stream 10+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \nAn unparalleled lineup of Ad World leaders have come to share their secrets.\nThey will present actionable insights\, data-driven knowledge\, and innovative ideas from the online advertising industry.
URL:https://marketing.com.au/event/adworld-2022/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211209
DTEND;VALUE=DATE:20211210
DTSTAMP:20260420T145937
CREATED:20211114T111548Z
LAST-MODIFIED:20211204T072954Z
UID:20634-1639008000-1639094399@marketing.com.au
SUMMARY:World Marketing Innovation Summit India
DESCRIPTION:This year World Marketing Innovation Summit 2021 will also be hosted as Virtual live conference Streamed in India. \nAs 2021 progresses\, the digital marketing landscape that encompasses SEO\, social media\, PPC\, AdTech\, MarTech\, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore.\nThere are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging. \nAgenda Themes ( 09 December \, 2021 )\n– Next Gen AdTech\n– Inside Sales\n– MarTech Conclave\n– Digital Marketing
URL:https://marketing.com.au/event/world-marketing-innovation-summit-india/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211130
DTEND;VALUE=DATE:20211201
DTSTAMP:20260420T145937
CREATED:20211009T083812Z
LAST-MODIFIED:20211204T072952Z
UID:20455-1638230400-1638316799@marketing.com.au
SUMMARY:LocalU Advanced Marketing Seminar
DESCRIPTION:Join us from anywhere in the world on November 30\, 2021\, from 8:45 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything. \nIf you’ve attended one of our other virtual events in the past 21-months – rest assured – this is going to be completely new content.  New research & case studies\, new topics\, features & opportunities will be discussed. \nOur planning team works hard to ensure our speakers do not regurgitate the things you’ve heard at our conferences\, or any others dedicated to local search.  We pay our speakers\, and as a result\, we have some of the best minds and information available – for an incredibly reasonable cost to you. \nWhether you run an agency that serves brick-and-mortar businesses\, work in-house for a large brand\, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO\, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry. \nThese sessions will be action-packed\, presented at an advanced level\, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.
URL:https://marketing.com.au/event/localu-advanced-marketing-seminar/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211117T080000
DTEND;TZID=Australia/Melbourne:20211118T170000
DTSTAMP:20260420T145937
CREATED:20210919T044031Z
LAST-MODIFIED:20211204T072952Z
UID:20323-1637136000-1637254800@marketing.com.au
SUMMARY:Intergrate 2021
DESCRIPTION:Integrate is Australia’s leading platform dedicated to helping businesses harness the power of AV to transform customer experiences. It is nexus for local and global brands to promote the latest AV solutions and products\, as well as share insights and innovations to the region’s largest gathering of AV professionals and end users. \nIn 2021 the AVIXA and Integrate Education programs will combine to present a not-to-be-missed education stream. With an increased focus on AV technology and its importance in our ‘new normal’ this stream will combine essential training\, latest AV insights and trends and offer solutions to help you harness the power of AV. \nJoin us for a unique industry networking opportunity this 24 March 2022\, as we bring an invite-only networking event to Melbourne to help you reconnect with key AV buyers in this market. This one-day event will be an invite-only showcase with a simple move in – move out so that you are able to focus on meeting and connecting with personalised\, pre-qualified visitors\, in a relaxed\, engaging setting.
URL:https://marketing.com.au/event/intergrate-2021/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,B2B,Event Planning,Online,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211110
DTEND;VALUE=DATE:20211111
DTSTAMP:20260420T145937
CREATED:20211009T083244Z
LAST-MODIFIED:20211204T072953Z
UID:20453-1636502400-1636588799@marketing.com.au
SUMMARY:Programmatic Pioneers Summits
DESCRIPTION:Programmatic Pioneers is the only summit bringing together 300+ programmatic marketing & media executives from Asia’s leading advertisers. \nYou’ll get action-packed stories\, disruptive strategies\, strategic conversations\, and connections with top minds at Asia’s most successful brands\, agencies and publishers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business. \nIt is quite simply\, THE meeting place to benchmark your business with the best\, and shape the future of your industry. \n\n\n\nJoin us at Programmatic Pioneers APAC to learn how innovative brands like Carousell\, Spotify\, IBM\, GSK\, Legoland and many others are optimizing their data to deliver the most accurate audience segmentation across channels through programmatic spend. \nThe programmatic value chain is complex. Issues relating to price and data transparency\, data privacy and ad fraud present brands with daily challenges. And with a shortage of talent companies aren’t sure whether to keep this function in-house or outsource it altogether. Attending Programmatic Pioneers APAC will help you untangle some of these complexities and ensure you walk away with proven strategies to unlock your programmatic potential.
URL:https://marketing.com.au/event/programmatic-pioneers-summits/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211027
DTEND;VALUE=DATE:20211030
DTSTAMP:20260420T145937
CREATED:20210705T090102Z
LAST-MODIFIED:20211204T072949Z
UID:19767-1635292800-1635551999@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 70\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 27-29 Oct\, Ad World will stream 10+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n\nTHE ONLINE ADVERTISING EVENT OF THE YEAR\n\n\n\nLEARNING\nAttend a 3 day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \n\n\n\n\nNETWORKING\nThe networking event of the year: Meet the industry elite\, network with 70\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \n\n\n\n\nLEAD GENERATION\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world. \n\n\n\n\nCAREER DEVELOPMENT\nAd World is an IAB approved event that will work towards IAB Certified professional’s Continuing Education Credits.
URL:https://marketing.com.au/event/adworld-2021-3/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210819T110000
DTEND;TZID=Australia/Melbourne:20210819T120000
DTSTAMP:20260420T145937
CREATED:20210625T074452Z
LAST-MODIFIED:20211204T072953Z
UID:19696-1629370800-1629374400@marketing.com.au
SUMMARY:Nurture Campaigns [Working Webinar Summer Series]
DESCRIPTION:Join Kenda Macdonald on August 19 to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning. \nNurture campaigns should be designed to nourish your list: providing healthy content\, consumable value\, and building trust to keep your customers so happy they come back to consume again… and again. \nJoin us for this hands-on (workbook included) Working Webinar to learn: \n\nThe different types of nurture series and how to use them effectively\nHow to create a nurture series that builds trust and likeability with your audiences\nHow to develop an engagement strategy that will boost conversions by a dizzying amount. (We can’t guarantee an exact percent\, but Kenda had a client that saw a 201% increase!)\nHow to nurture your customers so they’re happier and want to spend more money
URL:https://marketing.com.au/event/nurture-campaigns-working-webinar-summer-series/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210818T080000
DTEND;TZID=Australia/Melbourne:20210819T170000
DTSTAMP:20260420T145937
CREATED:20210625T072516Z
LAST-MODIFIED:20211204T072949Z
UID:19686-1629273600-1629392400@marketing.com.au
SUMMARY:Advertising Week APAC
DESCRIPTION:2 Days\, 50+ Speakers\, 30 Seminars & Workshops \n\n\nAdvertising Week APAC returns this August for a hybrid learning experience. \nHosted in Sydney\, Australia\, AWAPAC will unite the advertising community in person and virtually for inspiring thought leadership\, curated networking events and a celebration of brand excellence. \nAWAPAC is purpose-built to bring the marketing\, media\, technology and creative industries together to drive change. Providing unrivaled content with skill-building presentations\, insightful keynotes\, and thought-provoking debates\, AWAPAC will give you the tools and insights to elevate your career. \n\n\n\n\n\nThe Innovation Factory\nPresenting the home for brands and marketers\, culture and transformation.\n\n\n\n\n\n\n\n\n\n\nThe Tech Lab\nDiscussing all things AdTech\, MarTech\, Machines and Automation.\n\n\n\n\n\n\n\n\n\n\nThe Creative Showcase\nUncover how marketers can win big in the media\, sport and entertainment worlds.
URL:https://marketing.com.au/event/advertising-week-apac/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210805T110000
DTEND;TZID=Australia/Melbourne:20210805T120000
DTSTAMP:20260420T145937
CREATED:20210625T073644Z
LAST-MODIFIED:20211204T072953Z
UID:19692-1628161200-1628164800@marketing.com.au
SUMMARY:Sales Campaigns and Sales Pipelines [Working Webinar Summer Series]
DESCRIPTION:Join behavioral psychology and marketing automation expert\, Kenda Macdonald\, on August 5 to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning. \nHow do you make sure that your sales emails are valuable enough to be opened? And once opened\, that they serve their intended purpose and lead to conversions? \nJoin us for the Working Webinar to learn: \n\nHow buying decisions are made\nHow to build sales campaigns that are made to convert\nThe seven sales cycle stages in detail\nWhat tools help create the perfect sales pipeline\nHow to apply a methodology to your own process that’s tailored for your business\n\nTrue to the Working Webinar series name\, you’ll get more than just theory. You’ll walk away with a strategic sales campaign you can launch immediately!
URL:https://marketing.com.au/event/sales-campaigns-and-sales-pipelines-working-webinar-summer-series/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210713
DTEND;VALUE=DATE:20210716
DTSTAMP:20260420T145937
CREATED:20210410T054630Z
LAST-MODIFIED:20210410T092208Z
UID:19028-1626134400-1626393599@marketing.com.au
SUMMARY:Mumbrella360: Reimagined
DESCRIPTION:Mumbrella360 returns in a reimagined way in 2021. With a focus on local challenges and opportunities delivered by Australia’s leading industry thinkers\, Mumbrella360: Reimagined will deliver knowledge and networking opportunities that you need to make the most of the year ahead. Whether you’re brand\, agency or media-side\, this is an event not to be missed. \nIn order to ensure that as many people can experience Mumbrella360 as possible in a COVID-safe manner\, the event will be split across three venues in Sydney’s CBD. Delegates can choose a venue to attend based on their interests\, while also accessing sessions from other venues virtually via the on demand platform. \nEarly Bird tickets available until May 7.
URL:https://marketing.com.au/event/mumbrella360-reimagined/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260420T145937
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210708T140000
DTEND;TZID=Australia/Melbourne:20210708T150000
DTSTAMP:20260420T145937
CREATED:20210622T100505Z
LAST-MODIFIED:20211204T072954Z
UID:19639-1625752800-1625756400@marketing.com.au
SUMMARY:The Future of Marketing In A Cookieless World
DESCRIPTION:Selling Simplified (SSG)\, a global leader in data-driven B2B demand generation\, \nis thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021\, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste\, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion\, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future. \nModerated by SSG’s Managing Director APJ\, Darren Brain\, together with key industry experts\, learn about: \n\nImplementing a successful ABM strategy\nInvesting in first-party data and thinking long-term\nAddressing privacy concerns and data ethics\nTypes of ABM & ABM Scaling\nHow to get started
URL:https://marketing.com.au/event/the-future-of-marketing-in-a-cookieless-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210617T080000
DTEND;TZID=Australia/Melbourne:20210617T103000
DTSTAMP:20260420T145937
CREATED:20210529T024028Z
LAST-MODIFIED:20210529T024127Z
UID:19515-1623916800-1623925800@marketing.com.au
SUMMARY:How to Target Customers in a Cookie-Less World
DESCRIPTION:The cookie apocalypse is here and now is the time for marketers\, agencies\, businesses and publishers to take action and ensure your knowledge and targeting strategies are up to date as we enter the new world of data privacy. \nIf you want to understand the targeting implications from the phasing out of third-party cookies and the iOS operating system changes\, then this is the event for you. We’ll be hearing about the latest approaches\, tools and tactics that will give you the customer targeting you need. \nOur speakers will inform and educate from both sides of the table on the current updates from this evolving space\, share how they have pivoted their spend and strategy and talk about what the future holds. Whether you are running a huge ad spend or managing a small campaign\, these insights will help you to optimise your efficiencies and ad spend.
URL:https://marketing.com.au/event/how-to-target-customers-in-a-cookie-less-world/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brisbane,PPC,Queensland
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210615T080000
DTEND;TZID=Australia/Melbourne:20210615T170000
DTSTAMP:20260420T145937
CREATED:20210501T065641Z
LAST-MODIFIED:20210529T024128Z
UID:19289-1623744000-1623776400@marketing.com.au
SUMMARY:Programmatic Pioneers Connect Virtual Summit
DESCRIPTION:Without finding out what your C-Level competitors are doing and reevaluating your existing strategies\, you could be missing out on critical information to maintain your business’ resilience and prepare for the future. \nThat is why we’re bringing Programmatic Pioneers Connect to you. This invitation-only virtual event will feature facilitated networking\, benchmarking with senior programmatic leaders in small group breakouts\, and the opportunity to meet handpicked solution providers 1-1 \n\n\n\n\n\nPre-Scheduled 1:1 Meetings\n\n\n\n\n\n\n\n\n\n\nSee someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nExecutive-Level Content\n\n\n\nWe provide custom-made\, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge\, to provide you with a rare chance to benchmark against the biggest brands in the country.\n\n\n\n\n\n\n\n\n\n\n\nExclusive Networking\n\n\nMeet only the most senior-level executives in an intimate and interactive environment at our breakout rooms\, 1:1 meetings\, roundtables\, and more.
URL:https://marketing.com.au/event/programmatic-pioneers-connect-virtual-summit/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210525
DTEND;VALUE=DATE:20210528
DTSTAMP:20260420T145937
CREATED:20210410T024621Z
LAST-MODIFIED:20210410T092233Z
UID:18986-1621900800-1622159999@marketing.com.au
SUMMARY:Programmatic Pioneers Summit 2021
DESCRIPTION:Programmatic Pioneers Summit 2021\, organized by WBR\, will take place on 25-27 May. \nThe Programmatic Pioneers Summit is the leading European programmatic conference\, attracting over 250 programmatic experts representing the ‘who is who’ from the full value chain- Brands\, Agencies\, Publishers and Tech companies. \nThis great event is for senior-level Programmatic\, Marketing\, Media\, Acquisition\, Digital and Advertising executives focused on unlocking the full potential of their programmatic programs. \nWhy You Should Attend?\n\nAccelerate your in-house programmatic journey to gain more control and cost effectively deliver a winning marketing strategy.\nDigitalise first party data to better segment and target your consumers with more personalised messages across all online channels.\nInnovate your TV and mobile advertising strategy to better target specific groups in a trusted environment at a scale
URL:https://marketing.com.au/event/programmatic-pioneers-summit-2021/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210514
DTSTAMP:20260420T145937
CREATED:20210410T032715Z
LAST-MODIFIED:20210410T092235Z
UID:19004-1620691200-1620950399@marketing.com.au
SUMMARY:#PILIVEGLOBAL21
DESCRIPTION:An International Celebration of Affiliate & Performance Marketing. \nFresh ideas and strategies delivered straight to your home.\nPI LIVE Global is back! Boasting an agenda expertly programmed by PerformanceIN\, with the help of our advisory board\, we are bringing you only the most relevant and engaging sessions and ensuring that you leave with ideas and strategies to boost your program. \nWe know that this period has been disappointing and surprising in equal measure for many\, and we are here to try to make sense of the past 12 months\, and as much as we can\, provide expert commentary on what may be in store for the industry. \nThe world is changing\, and so must we! With shorter sessions catered to peoples schedules when WFH\, we hope to bring people together. By asking the difficult questions\, our aim is to deliver pragmatic solutions and practical insight. \nWe’re really excited to be bringing back the same mix of pre-prepared sessions for polish\, and live Q&As for that interactive element\, this way we hope there will be something for everyone! \nNetworking\n#PILIVEGLOBAL21 is the networking event of the year for the Performance Marketing community! Meet the industry elite and network with 3\,000+ retailers\, publishers and advertisers. \nOur powerful filtering allows you to search delegates by their objectives. Simply choose a time slot that suits you both or use the chat function to start a conversation. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts.
URL:https://marketing.com.au/event/piliveglobal21/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210503
DTEND;VALUE=DATE:20210506
DTSTAMP:20260420T145937
CREATED:20210214T100008Z
LAST-MODIFIED:20210410T092237Z
UID:18524-1620000000-1620259199@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 50\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 3-5th May\, Ad World will stream 12+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n50\,000+attendees\n100+speakers\n140+countries\n12+tracks \nLearning\nAttend a 3-day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \nNetworking\nThe networking event of the year: Meet the industry elite\, network with 50\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 and group networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world.
URL:https://marketing.com.au/event/adworld-2021/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210427
DTEND;VALUE=DATE:20210430
DTSTAMP:20260420T145937
CREATED:20210214T091215Z
LAST-MODIFIED:20210410T092332Z
UID:18507-1619481600-1619740799@marketing.com.au
SUMMARY:Adobe Summit—The Digital Experience Conference
DESCRIPTION:The future of customer experience is waiting for you. Join us to expand your skills\, engage with other Experience Makers\, and be inspired to create exceptional experiences that drive business growth and customer loyalty. \n\n\nDevelop new skills\nLearn from more than 200 sessions and training workshops across 11 session tracks. \n\n\nAdobe Experience Platform\nAnalytics\, Insights\, and Activation\nB2B Marketing and ABM\nCampaign Management\nCollaborative Work Management\nContent Creation\nDeveloper Ecosystem\nDigital Commerce\nDigital Document Productivity\nPersonalization\nTrends and Inspiration\n\n\nLearn best practices\nWhatever your area of interest — from data to analytics\, content to commerce\, personalization to marketing automation — you’ll learn from other top brands like these. \n\n\nMake experience your business\n\n\n\nLearn how to make every interaction valuable — with experiences that are connected\, personal\, relevant\, and meet rising expectations. \nSummit 2021 will be an engaging virtual event with Experience Makers from around the globe.\nJoin us at Summit for expert content\, inspiring speakers\, and networking opportunities.
URL:https://marketing.com.au/event/adobe-summit-the-digital-experience-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Design,Digital Marketing,Graphic Design,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260420T145937
CREATED:20210321T072312Z
LAST-MODIFIED:20210410T092339Z
UID:18760-1616313600-1616346000@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 50\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 3-5th May\, Ad World will stream 12+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n  \nExplore Ad World Tracks\nIt’s like 13 Events In One. \n\n\n\nContent Marketing\nConversion Optimization\nMedia Buying\nEcommerce / D2C\nSEO & SEM\nDesign for Growth\nAdvertising Agencies\nLead Generation\nInfluencer Marketing\nThe Future of Advertising\nBuilding Communities\nAffiliate Marketing\nAdvertising 101\n\n\n\n\n\n\n\nA virtual event like you’ve never seen before\n\n\nLearning\nAttend a 3-day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \n\n\n\nNetworking\nThe networking event of the year: Meet the industry elite\, network with 50\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 and group networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \n\n\n\nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world.
URL:https://marketing.com.au/event/adworld-2021-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210311
DTEND;VALUE=DATE:20210312
DTSTAMP:20260420T145937
CREATED:20210124T045325Z
LAST-MODIFIED:20210410T092340Z
UID:18282-1615420800-1615507199@marketing.com.au
SUMMARY:Programmatic Summit 2021
DESCRIPTION:Into its 8th year\, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry\, and we’re delighted to announce that the Programmatic Summit takes place in March 2021\, Sydney. \n  \nThe unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory\, brands\, agencies\, publishers and ad tech vendors need to ensure they are across the industry trends\, challenges\, and opportunities that underpin the programmatic market. \n  \nProgrammatic advertising enables greater marketing performance\, transparency\, and ROI for marketing budgets. However despite the huge opportunity that programmatic promises\, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2021\, Australia & New Zealand’s #1 programmatic advertising conference. \n  \nTopics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2021/
LOCATION:Hyatt Regency Sydney\, 161 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201211
DTEND;VALUE=DATE:20201212
DTSTAMP:20260420T145937
CREATED:20201010T093951Z
LAST-MODIFIED:20201010T112000Z
UID:17170-1607644800-1607731199@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nThe year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side.
URL:https://marketing.com.au/event/marketing-planning-friday-forum/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260420T145937
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201102
DTEND;VALUE=DATE:20201105
DTSTAMP:20260420T145937
CREATED:20200906T061625Z
LAST-MODIFIED:20201010T112044Z
UID:16647-1604275200-1604534399@marketing.com.au
SUMMARY:Ad World
DESCRIPTION:Join 15\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days\, Ad World will stream 15+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, workshops and live Q&A sessions to help take your business to the next level. \nNetworking\nThe networking event of the year: Meet the industry elite\, network with 15\,000+ marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders. \nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry leading marketers and advertisers from across the world. \nLearning\nIt’s 15 events in one: Attend diverse range of tracks\, hyper-focused speeches\, learn actionable strategies\, secrets\, attend in-depth workshops & more. \nCareer Development\nEarn up to 24 IAB Continuing Education Credits: Ad World is an IAB (Interactive Advertising Bureau) approved event that will earn you one Continuing Education Credit per one hour of content. \nPresenters: \nAn unparalleled lineup of Ad World leaders have come to share their secrets. They will present actionable insights\, data-driven knowledge and innovative ideas from the online advertising industry. \n\nSir Martin Sorrell\, Executive Chairman\, S4 Capital Group\nRory Sutherland\, Vice Chairman\, Ogilvy UK\, TED Global Speaker\, Author of Alchemy\nJulie Channing\, Vice President of Marketing\, Allbirds\nSam Parr\, Founder\, The Hustle\nJori Ford\, CMO\, FoodBoss\nAshley Vinson. Creative Agency Partner\, Facebook\nAlex Chahin\, Director of Product Marketing\, Hims & Hers\nAshleigh Rankin\, Senior Manager\, Growth Partnerships\, Reddit\nEzra Firestone\, Founder Smart Marketer Inc.\, CEO BOOM! By Cindy Joseph\nMark Joyner\, Digital Ads Pioneer & Author\nShaan Puri\, Host\, My First Million Podcast and Founder\, Bebo\nNubia Mota\, Head of Marketing & New Business\, Magento\nAlex Lieberman\, Co-Founder & CEO\, Morning Brew\nJill Wittkopp\, Director of Product\, IAB\nJesse Horwitz\, Founder\, Hubble
URL:https://marketing.com.au/event/ad-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,eCommerce,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201001T110000
DTEND;TZID=Australia/Melbourne:20201002T130000
DTSTAMP:20260420T145937
CREATED:20200909T101645Z
LAST-MODIFIED:20201010T112338Z
UID:16701-1601550000-1601643600@marketing.com.au
SUMMARY:Work Different
DESCRIPTION:How to rethink and reinvent research\n\nJoin us for 2 days of great insights from leading global researchers and iconic brands – including Uber Eats\, Chobani\, and Pinterest – to learn how to rethink and reinvent research for today’s rapidly changing world. \nDay 1 | Oct 1 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\nMove fast by eliminating the lagtime\nMaria Veronina // Chobani + Steven Wengrovitz // Uber Eats + Jesse Purewal // Qualtrics \nTune into a live panel discussion to see how UberEats and Chobani are using real-time feedback to help their organisations take quick action in times of change. \n\n\n\n\n\n\n\n\n\n\nGetting buy-in on urgent action-taking\nJD Schramm // Academic Leader\, Author + Kitty Xu // Pinterest \nDiscover how compelling storytelling combined with actionable data can help rally your organisation in times of crisis. \n\n\n\n\n\n\n\n\n\nDay 2 | Oct 2 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\n\n\n\nEvery voice matters\nEmily Geisen // Qualtrics XM Scientist + Mandy Sha // Research Director \nThe old way of collecting data wasn’t designed with Diversity and Inclusion in mind. In this Q&A\, we’ll discuss ways to ensure every voice is heard — not just the ones who look\, think\, or act like us. \n\n\n\n\n\n\n\n\n\n\nListen before you act\nMatt Dixon // Tethr + Jacqueline Lance // City National Bank \nTaking the right actions starts with listening to the right people. Join this live Q&A session as we discuss the importance of using multiple listening channels and how to choose the most relevant ones. \n \n\nFeaturing:\n\n\n\nJD Schramm\, EdD \nLecturer\, Author\nStanford University \nSince 2002 JD Schramm has taught thousands of students at Stanford University\, Columbia\, and NYU to communicate more effectively. In 2020 he released his first book\, Communicate with Mastery\, based on his work establishing the communication curriculum at Stanford’s Graduate School of Business. \n\n\n\n\n\n\nKitty Xu\, PhD \nQuantitative User Experience Research Lead\nPinterest \nKitty joined Pinterest as the second quantitative user experience researcher on the Research team\, and has been building and scaling the discipline for the past 4+ years within the company. Prior to Pinterest\, she spent a decade in academia doing neuroscience research and holds a PhD in Cognitive Neuroscience from Johns Hopkins University. \n\n\n\n\n\n\nMaria Veronina \nStrategic Planning Manager\nChobani \nMaria Veronina is a passionate and experienced marketing\, innovation & strategy expert\, she is currently heading the strategic planning process and long-term growth strategy development at Chobani. Maria has over 10 years of experience in different areas of marketing\, having worked in top-tier FMCG for such companies as L’Oreal and currently Chobani\, as well as growing businesses and academia. With a strong background in business\, economics & research\, Maria specialises in strategy\, innovation\, brand & experience management and consumer insights. \n\n\n\n\n\n\nSteven Wengrovitz \nHead of Research\nUber Eats \nSteven Wengrovitz is currently the Head of Research at Uber Eats. Prior to Uber\, he led research teams at Facebook\, focusing on understanding and improving the relevance\, quality\, and user experience of advertising\, news\, and video on Facebook. Steven has spent the past 15 years researching consumer decision making and directing data driven\, user centric product development in the media and technology space. He graduated from Wesleyan University\, from which he also received a master’s degree in psychology\, and lives with his husband\, dog\, and newborn daughter. \n\n\n\nMandy Sha \nResearch Director & Author of “The Essential Role of Language in Survey Research” \nMandy Sha directs research studies and increases the scientific body of knowledge through publications\, international speaking engagements\, and professional service. She is the lead editor of The Essential Role of Language in Survey Research (RTI Press\, 2020) and co-authored The Sociolinguistics of Survey Translation (Routledge\, 2019). Connect with Mandy at www.mandysha.com. \n\n\n\n\n\n\nEmily Geisen \nSenior Experience Management Scientist\nQualtrics \nEmily Geisen is a senior experience management (XM) scientist with a survey methodology background. She specialises in questionnaire design (with a focus on usability) in order to improve data quality and reduce respondent burden. Emily has over 20 years of experience supporting multiple industries with their research projects. \n\n\n\n\n\n\nJacquelane Lance \nSenior Vice President\, CX Insights\nCity National Bank \nAs senior vice president and head of client experience insights for City National Bank\, Jacqueline Lance has developed an innovative client feedback ecosystem. She leverages a wide range of data sources\, including survey\, interaction and operational data\, to ensure that the organisation has a complete understanding of the client experience picture. Her insights fortify the strong\, client-obsessed culture that City National has long been known for. \n\n\n\n\n\n\nMatt Dixon \nChief Product and Research Officer\nTethr \nAs Chief Product & Research officer\, Matt has responsibility for product strategy\, product management\, research and IP development. Prior to joining Tethr\, Matt was Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and\, before that\, was Group Leader of the sales\, customer service and customer experience research and advisory practice at CEB\, now Gartner.
URL:https://marketing.com.au/event/work-different/
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Online
ATTACH;FMTTYPE=image/png:https://marketing.com.au/wp-content/uploads/2020/09/qualtrics-wd-reinvent-320x50@2x.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260420T145937
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200914
DTEND;VALUE=DATE:20200917
DTSTAMP:20260420T145937
CREATED:20200804T105057Z
LAST-MODIFIED:20201010T112424Z
UID:16373-1600041600-1600300799@marketing.com.au
SUMMARY:Design Thinking 2020 Summit
DESCRIPTION:Over the years\, we have noticed Design Thinking become a widespread way of thinking that has seen many organisations work through a customer-centric approach. In 2016 key organistions were investing over $100 million to implement this way of working across their organisation. Today in 2020 it has become the focus for many designers with proven success.\n\nThat being said\, we are far from a universal consensus on the core principles of design thinking\, the best practice for implementation as well as gaining leadership buy-in.\n\nDue to the disruptive wave we’ve experienced in 2020\, the 6th edition of Design Thinking Australia will be delivered 100% online! Are you ready to check out what we have planned in September?\n\n\n\n\n\n\n\n\nWorkshop Day:\nLog in using your unique zoom meeting ID and join your chosen virtual class.\n\n\n\n\n\n\n\n\n\n\n\n\n\nDay 1: Morning Sessions\nMain plenary sessions will be held via our ON24 Platform where you can interact with speaker via Q&A\, Polls\, & Discussions\n\n\n\n\n\n\n\n\n\n\n\n\n\nDay 1: Afternoon Sessions\nAfter lunch we will break out into separate virtual discussion groups led by subject mater experts. You will log in via Zoom.\n\n\n\n\n\n\n\n\n\n\n\n\n\nDay 2: All Day Sessions\nReturning for Day 2\, you will receive a new link to join the event and remain on the platform for the rest of the day.\n\n\n\n\n\n\nOrganisational Transformation \n\nGetting Design Thinking to be the central heart of your organisation! Tackle the big questions you need to address with business leaders to prove that design thinking is the future.\n\n\n\n\n\nCustomer Empathy \n\nThis is the heart of Design Thinking. We tackle all aspects of customer empathy from research\, VOC\, empathy immersion to gathering the right feedback to shape your projects\n\n\n\n\n\n\nScaling the Process\n\nYou have the knowledge and leadership buy-in – now what? Learn how you can scale your business and design thinking strategies so you too can become true innovators
URL:https://marketing.com.au/event/design-thinking-2020-summit/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Graphic Design,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200909T080000
DTEND;TZID=Australia/Melbourne:20200911T170000
DTSTAMP:20260420T145937
CREATED:20200804T105258Z
LAST-MODIFIED:20201010T112425Z
UID:16375-1599638400-1599843600@marketing.com.au
SUMMARY:CX Digital Retail
DESCRIPTION:The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase\, from window browsing to the convenience\, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase\, they want to own and influence the brands they buy with.\n\nThis trend coupled with high streets continuing to cut jobs\, close stores\, and in the worst of cases pile into administration – now more than ever\, the need for digital is real. Providing a frictionless\, integrated Omni-channel experience\, from mobile to store and anywhere in-between\, has become the benchmark for optimizing the customer journey and reaping the business rewards.\n\nRetailers are faced with the burning need to innovate and embrace digital transformation while remaining cost-conscious. CX Digital Retail joins executives in CX\, Omni-channel and e-commerce\, to explore strategies and insights through deep-dive case studies and interactive panel discussions. Learn how to redesign the consumer-brand relationship\, design a seamless Omni-channel experience and an agile digital transformation strategy that continuously exceeds customer expectations.\n\n\n\n\n\nKey Themes To Be Discussed\n\n\n\n\n\n\n\n\n\nLeveraging CX technology\n\n\n\nEnsure you are maximising the whole suite of CX technologies including AI\, Robotics\, VR\, IoT and more\n\n\n\n\n\n\n\n\n\n\n\n\nOmni-channel and mobile-first\n\n\nDiscuss how to lead your business transformation with 2020’s smartest and market leading CX strategy\n\n\n\n\n\n\n\n\n\n\n\nOptimising data and insights\n\n\n Explore Data optimisation\, connectivity and consumer insights to ensure flawless CX and digital quality\n\n\n\n\n\n\n\n\n\n\n\nTrue Business Agility\n\n\n\nPredict and deliver on changing customer values whilst keeping these at the core through visual content
URL:https://marketing.com.au/event/cx-digital-retail/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,Graphic Design,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T080000
DTEND;TZID=Australia/Melbourne:20200619T170000
DTSTAMP:20260420T145937
CREATED:20200530T121707Z
LAST-MODIFIED:20201002T041029Z
UID:15400-1592467200-1592586000@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:Live-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\nTopics in full include:\n\n\n\n\n\n\n\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\n\n\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\n\n\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\nWho should attend: \n\n\n\n\n\n\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020-2/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200617T080000
DTEND;TZID=Australia/Melbourne:20200618T170000
DTSTAMP:20260420T145937
CREATED:20200530T122045Z
LAST-MODIFIED:20200808T045316Z
UID:15402-1592380800-1592499600@marketing.com.au
SUMMARY:Mumbrella Digital Essentials Virtual
DESCRIPTION:Mumbrella’s Digital Essentials\, powered by digitalbrief\, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies\, or someone new to the digital world\, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models\, content marketing\, website development\, paid media\, social\, retention marketing\, search\, strategy development – and look to the future. After attending the two-day virtual workshop\, you’ll walk away with greater confidence across digital marketing topics\, tools and techniques to help you long after the course has ended\, and a look at where your strategies and marketing activities sit compared to others across industries. \nTwo Day Course Outline\nCheck out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools\, techniques & chrome extensions along the way. \n\n\n\nDigital Marketing and Media Strategic Principles\n\n\nBefore heading into digital marketing examples\, ideas\, products and tech\, the course will bring you ‘back to basics’ with core strategic digital marketing models\, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing. \n\nBuild thorough groundwork in digital marketing and media strategic models\nAppreciate the underlying principles that drive digital marketing strategy\nGain the digital confidence to apply these to your day-to-day marketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAustralia’s Digital Landscape and Trends\n\n\nUnderstand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course\, within the online learning area. \n\nUnderstand the bigger picture of Australia’s digital landscape\nExplore the trends that are driving the innovation in digital strategies\nFocus your marketing efforts where the Australian audience resides\n\n\n\n\n\n\n\n\n\n\n\n\n\nOwning Owned Media\n\n\nTake a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals. \n\nLearn how to tweak your website\, apps\, emails & more to increase marketing results\nFollow an on-screen demonstration of a leading analytics package\nDiscover marketing tools and techniques to take your assets to the next level\n\n\n\n\n\n\n\n\n\n\n\n\n\nContent Marketing Strategy\n\n\nContent marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis\, reviews of strategic models and helpful marketing tools and on-screen demonstrations. \n\nDiscover the four major strategies to make content stick with your target audience\nReview examples of Australian and international content marketing campaigns\nLearn how to leverage your content across paid\, owned and earned media\n\n\n\n\n\n\n\n\n\n\n\n\n\n10 Steps to Social Media\n\n\nSocial media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies. \n\nBreak down social media strategies into 10 simple steps so you can can apply them to your business or brand\nLearn how to evaluate social media influencers and social media accounts\nGo behind the scenes of the largest paid social media platform in the world – Facebook\n\n\n\n\n\n\n\n\n\n\n\n\n\nManaging and Buying Digital Paid Media\n\n\nThrough a unique approach\, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets\, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment. \n\nGain a unique approach to managing digital paid media\nGet your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule\nBe more confident investing in and signing off on digital media plans\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Media Priming\n\n\nWatch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic. \n\nUnderstand the programmatic media landscape and the major benefits to the industry\nReview the major players and how the technology is working for marketers\nAppreciate the major challenges and pitfalls programmatic media can bring to marketers\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelving into Data and Analytics\n\n\nLearn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy. \n\nSee first hand how popular analytics programs are being used\nLearn how to generate great consumer insights from your paid\, owned and earned media\nLeverage stacks of free tools to use the very next day after the workshop\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Automation Work\n\n\nMarketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand\, the attendees will walk through a live demonstration\, creating an automation strategy and developing an outline for their marketing automation program. \n\nWatch as we craft an automation program live in the workshop for one lucky participant\nUncover great resources to help you choose the technology that will help you implement an automation program\nLearn the major marketing applications of this under-utilised channel\n\n\n\n\n\n\n\n\n\nMeasuring and Presenting Your Return on Digital Investment\n\n\nSome things change\, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting. \n\nLearn how to simplify and confidently present your digital marketing reports\nAutomate and create shortcuts to fast track your regular reports\nReframe and position your reports differently to stakeholders to avoid confusion and information overload
URL:https://marketing.com.au/event/mumbrella-digital-essentials-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200612
DTSTAMP:20260420T145937
CREATED:20200527T113155Z
LAST-MODIFIED:20200808T045318Z
UID:15362-1591660800-1591919999@marketing.com.au
SUMMARY:AWJAPAC
DESCRIPTION:This is a year of unprecedented change. AWJAPAC is not a business-as-usual event. \nThis virtual edition of Advertising Week focused on the Asia Pacific region will bring together the leading minds in marketing\, business and popular culture to inspire you to move forward in a world changed by coronavirus. \nAttend AWJAPAC to learn new ways of working and managing people. Transform your marketing efforts\, taking into account new risks and opportunities. And hear from those leading the way\, offering their honest advice\, insights and best practices. \nWe hope to see you there\, whether you’re joining us from the office or your sofa. \n 
URL:https://marketing.com.au/event/awjapac/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR