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DTSTART;TZID=Australia/Melbourne:20150428T073000
DTEND;TZID=Australia/Melbourne:20150428T090000
DTSTAMP:20260423T060826
CREATED:20150402T002445Z
LAST-MODIFIED:20150402T002445Z
UID:6604-1430206200-1430211600@marketing.com.au
SUMMARY:AMI: Customer Centric Marketing
DESCRIPTION:The most effective way to build company value and deliver sustainable growth is through creating a unique customer experience. This breakfast is a close and personal seminar and chance to interact and network with two leading marketing minds\, Mathew Tice\, founding partner and managing director for Asia-Pacific at the Palladium Group\, and Katharina Kuehn\, a Consumer Neuroscientist and professional speaker and director at RDG Insights.
URL:https://marketing.com.au/event/ami-customer-centric-marketing/
LOCATION:MGSM Executive Conference Centre\, Level 7\, 37 Pitt Street\, Sydney\, NSW\, 2000 \, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Dinner,Marketing,Meetup,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150421T180000
DTEND;TZID=Australia/Melbourne:20150421T203000
DTSTAMP:20260423T060826
CREATED:20150409T070132Z
LAST-MODIFIED:20150409T070132Z
UID:6617-1429639200-1429648200@marketing.com.au
SUMMARY:Email marketing - Why it still works
DESCRIPTION:Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking\, wellness and not for profit.
URL:https://marketing.com.au/event/email-marketing-why-it-still-works/
LOCATION:Unnamed Venue\, 9 Bayswater Road\, Potts Point\, NSW\, 2011\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Presentation,Sydney
ORGANIZER;CN="Double Edge PR":MAILTO:simone(at)doubleedge.com.au
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150421T090000
DTEND;TZID=Australia/Melbourne:20150421T110000
DTSTAMP:20260423T060826
CREATED:20150401T102525Z
LAST-MODIFIED:20150401T102525Z
UID:6610-1429606800-1429614000@marketing.com.au
SUMMARY:IAB Mobile Landscape 2015 Results
DESCRIPTION:IAB Mobile Landscape 2015 Results – Melbourne\nThis event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting\, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in what has shown to work in mobile creativity to help marketers stretch their current thinking on how mobile advertising can help grow their brand.
URL:https://marketing.com.au/event/iab-mobile-landscape-2015-results/
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150420T073000
DTEND;TZID=Australia/Melbourne:20150420T094000
DTSTAMP:20260423T060826
CREATED:20150409T064414Z
LAST-MODIFIED:20210131T055701Z
UID:6616-1429515000-1429522800@marketing.com.au
SUMMARY:Sydney Breakfast Seminar - Mobile Opportunities
DESCRIPTION:Sydney Breakfast Seminar – Mobile Opportunities – 4 Industry Leading Speakers – Tickets Only $15
URL:https://marketing.com.au/event/sydney-breakfast-seminar-mobile-opportunities/
LOCATION:Mitchell Theatre\, Sydney Mechanics’ School of Arts\, Level 1\, 280 Pitt Street\, \, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Presentation,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150331T073000
DTEND;TZID=Australia/Melbourne:20150331T223000
DTSTAMP:20260423T060826
CREATED:20150116T061655Z
LAST-MODIFIED:20150116T061655Z
UID:6378-1427787000-1427841000@marketing.com.au
SUMMARY:Marketing 3.0: Technology Led Intelligent Advertising
DESCRIPTION:Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.\nFollowing the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! \nFirst there was Marketing 1.0. An era of broadcast media\, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed. \nThen came Marketing 2.0\, the age of targeting\, marketers had to slice up the universe of potential customers along broad lines of demographics\, behavioral segments and contextual categories. \nNow Marketing 3.0: The age of optimisation\, where programmatic media buying is revolutionising the advertising industry \nPeople are multi-dimensional. In the age of optimization\, marketers don’t have to look at the consumer universe as a series of broad segments. \nBringing Big Data to advertising means marketeers can keep layering on more and more attributes\, resulting in an increasingly sophisticated understanding of each consumer. Ultimately\, it means they will have one-to-one conversations with their prospects. \nJoin AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. (Place are limited so please book early)
URL:https://marketing.com.au/event/marketing-3-0-technology-led-intelligent-advertising/
LOCATION:To be confirmed
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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DTSTART;VALUE=DATE:20150326
DTEND;VALUE=DATE:20150327
DTSTAMP:20260423T060826
CREATED:20150202T053629Z
LAST-MODIFIED:20201002T060132Z
UID:6429-1427328000-1427414399@marketing.com.au
SUMMARY:ADMA Data Day - Melbourne
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behaviour in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day-melbourne/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150323
DTEND;VALUE=DATE:20150324
DTSTAMP:20260423T060826
CREATED:20150302T050831Z
LAST-MODIFIED:20150302T050831Z
UID:6444-1427068800-1427155199@marketing.com.au
SUMMARY:Events Promotion and Sponsorship Fundamentals Workshop
DESCRIPTION:This one day intensive introduces participants to the concept of using integrated marketing communications\, including sponsorship\, to successfully market consumer and business events. Learning outcomes include techniques for identifying and attracting sponsors\, pitching to them and engaging them in the process. On completion of this workshop participants will also understand how to leverage communication tools such as advertising\, marketing public relations and digital resources to improve the short term financial objectives together with long term brand building.  \nThe Strength of this workshop is the method by which your facilitator will “lift the lid” on tried and true techniques and will help you relate these to your own situation through a high level of participation and interaction throughout the day.
URL:https://marketing.com.au/event/events-promotion-sponsorship-fundamentals-workshop/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150305T083000
DTEND;TZID=Australia/Melbourne:20150305T180000
DTSTAMP:20260423T060826
CREATED:20141230T133039Z
LAST-MODIFIED:20141230T133039Z
UID:6301-1425544200-1425578400@marketing.com.au
SUMMARY:Programmatic Summit 2015
DESCRIPTION:This is ANZ’s first and only dedicated programmatic advertising conference\, the Programmatic Summit 2015. The topics will cover all aspects of programmatic advertising starting with a 2 hour ‘Introduction to Programmatic’ pre conference workshop through to ‘What’s next in Programmatic’.
URL:https://marketing.com.au/event/programmatic-summit-2015/
LOCATION:Pier One Sydney Harbour\, 11 Hickson Road\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150227
DTSTAMP:20260423T060826
CREATED:20141230T135846Z
LAST-MODIFIED:20141230T135846Z
UID:6309-1424736000-1424995199@marketing.com.au
SUMMARY:Developing Your Digital Intelligence
DESCRIPTION:Melbourne – 24th February 2015 – Crown Towers\nSydney – 26th February 2015 – MCA\nDeveloping Your Digital Intelligence is an event that brings together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led organisation; and why CMOs and CIOs must become custodians of change if they wish to succeed in a digital-first world. \nBrought to you by ADMA\, CMO and CIO magazines.
URL:https://marketing.com.au/event/developing-digital-intelligence/
LOCATION:Unnamed Venue\, NSW and VIC\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150218T040000
DTEND;TZID=Australia/Melbourne:20150218T180000
DTSTAMP:20260423T060826
CREATED:20150116T053007Z
LAST-MODIFIED:20150116T053007Z
UID:6367-1424232000-1424282400@marketing.com.au
SUMMARY:2015 SMG Media Futures
DESCRIPTION:Now in its 30th year\, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth\, and the only survey of its kind of national advertisers and key media executives around the country. \nStarcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results of the Annual Media Futures Survey in Melbourne followed by a panel discussion on the critical issues.
URL:https://marketing.com.au/event/2015-smg-media-futures/
LOCATION:The Hub Meeting Room\, Level 6\, 28 Freshwater Place\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation
ORGANIZER;CN="Australian Association of National Advertisers":MAILTO:http://aana.com.au
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