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X-WR-CALDESC:Events for Marketing.com.au
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DTSTART;VALUE=DATE:20250902
DTEND;VALUE=DATE:20250903
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UID:26993-1756771200-1756857599@marketing.com.au
SUMMARY:Building a Funnel that Converts
DESCRIPTION:Today’s marketing landscape feels fragmented\, because a lot of the marketing funnel is no longer trackable or measurable. There’s leaks at every stage – from poor targeting at the top\, to weak conversion mechanics at the bottom. This workshop is designed to help marketing leaders rethink and rebuild their funnel strategies from the ground up. You’ll learn how to align messaging\, channels and tactics to your customer journey\, uncover what’s really holding back conversion performance\, and implement frameworks that drive scalable growth. This session bridges strategic clarity with practical action\, giving you the tools to not only optimise conversion but elevate your entire marketing function. \nTopics Covered: \n\nFunnel Design Strategy: How to map out a full-funnel approach that aligns with real-world customer journeys.\nAudience Targeting & Segmentation: Using data and insights to target the right people\, with the right message\, at the right time.\nResearch\, Research\, Research: The role UX research plays in optimising not just your website\, but every facet of your marketing\nConversion Rate Optimisation (CRO) Fundamentals: Applying proven CRO principles to plug funnel leaks\, including quick-win areas you can optimise today.\nHaving Hard Conversations: How to (finally) get your CEO and CFO to understand the value of your marketing strategy – and go all-in on it.\n\nKey Takeaways: \n\nYou’ll walk away with a framework to design marketing funnels that reflect how your customers actually think\, behave and buy.\nYou’ll learn how to use your customer’s behavioural data to dramatically increase relevance and resonance across your campaigns.\nYou’ll understand what makes users convert (and what makes them bounce)\, and take home ideas you can apply to your site\, landing pages\, ads and emails.\nYou’ll know which metrics matter most at each funnel stage\, how to navigate attribution challenges\, and how to communicate marketing’s impact in the boardroom.\nStop making decisions that are “defensible” to CEOs\, founders and boards\, and start making decisions that are intentional for performance.
URL:https://marketing.com.au/event/building-a-funnel-that-converts/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
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DTSTART;VALUE=DATE:20250903
DTEND;VALUE=DATE:20250906
DTSTAMP:20260513T191338
CREATED:20241006T004355Z
LAST-MODIFIED:20250316T012159Z
UID:26582-1756857600-1757116799@marketing.com.au
SUMMARY:Inbound 2025
DESCRIPTION:INBOUND is HubSpot’s dynamic three-day conference dedicated to the latest trends and tactics in marketing\, sales\, and AI. With inspiring keynotes\, educational breakouts\, HubSpot product announcements and demos\, hands-on workshops\, along with unique networking and entertainment experiences\, it’s a can’t-miss event for anyone looking to elevate their personal growth.
URL:https://marketing.com.au/event/inbound-2025/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,PPC,Social Media
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DTSTART;VALUE=DATE:20250916
DTEND;VALUE=DATE:20250917
DTSTAMP:20260513T191338
CREATED:20250704T110156Z
LAST-MODIFIED:20250704T110254Z
UID:27002-1757980800-1758067199@marketing.com.au
SUMMARY:IHAC Evolution In-House Agency Summit 2025
DESCRIPTION:Australia’s premier event for in-house and hybrid agency teams\, the IHAC Evolution Summit\, is returning to Sydney on Tuesday\, September 16\, 2025 at The Grounds of Alexandria. \nNow in its third year\, the summit which is run by the In-House Agency Council (IHAC)\, brings together APAC’s most progressive in-house and hybrid agency members for a full day of discussion\, inspiration and connection. The 2025 edition will spotlight the latest thinking on team structure\, creative operations and technology integration – all underpinned by real-world insights from across the IHAC community.
URL:https://marketing.com.au/event/ihac-evolution-in-house-agency-summit-2025/
LOCATION:Grounds of Alexandria\, NSW
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Graphic Design
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250917
DTEND;VALUE=DATE:20250918
DTSTAMP:20260513T191338
CREATED:20250704T105803Z
LAST-MODIFIED:20250704T110254Z
UID:26997-1758067200-1758153599@marketing.com.au
SUMMARY:Affiliate & Partnerships Marketing Summit Melbourne
DESCRIPTION:The Affiliate and Partnerships Marketing Summit is coming to Melbourne! The event where all sides of the market come together to discuss the big industry topics\, review the market and showcase great work.
URL:https://marketing.com.au/event/affiliate-partnerships-marketing-summit-melbourne/
LOCATION:PwC Melbourne\, Lvl 19\, 2 Riverside Quay\, Southbank\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne
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