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DTSTART;TZID=Australia/Melbourne:20210708T140000
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UID:19639-1625752800-1625756400@marketing.com.au
SUMMARY:The Future of Marketing In A Cookieless World
DESCRIPTION:Selling Simplified (SSG)\, a global leader in data-driven B2B demand generation\, \nis thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021\, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste\, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion\, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future. \nModerated by SSG’s Managing Director APJ\, Darren Brain\, together with key industry experts\, learn about: \n\nImplementing a successful ABM strategy\nInvesting in first-party data and thinking long-term\nAddressing privacy concerns and data ethics\nTypes of ABM & ABM Scaling\nHow to get started
URL:https://marketing.com.au/event/the-future-of-marketing-in-a-cookieless-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
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DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260516T115054
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
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DTSTART;VALUE=DATE:20210713
DTEND;VALUE=DATE:20210716
DTSTAMP:20260516T115054
CREATED:20210410T054630Z
LAST-MODIFIED:20210410T092208Z
UID:19028-1626134400-1626393599@marketing.com.au
SUMMARY:Mumbrella360: Reimagined
DESCRIPTION:Mumbrella360 returns in a reimagined way in 2021. With a focus on local challenges and opportunities delivered by Australia’s leading industry thinkers\, Mumbrella360: Reimagined will deliver knowledge and networking opportunities that you need to make the most of the year ahead. Whether you’re brand\, agency or media-side\, this is an event not to be missed. \nIn order to ensure that as many people can experience Mumbrella360 as possible in a COVID-safe manner\, the event will be split across three venues in Sydney’s CBD. Delegates can choose a venue to attend based on their interests\, while also accessing sessions from other venues virtually via the on demand platform. \nEarly Bird tickets available until May 7.
URL:https://marketing.com.au/event/mumbrella360-reimagined/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Conference,Marketing,Sydney
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