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DTSTART;VALUE=DATE:20260702
DTEND;VALUE=DATE:20260904
DTSTAMP:20260513T115206
CREATED:20260404T014552Z
LAST-MODIFIED:20260404T020226Z
UID:27444-1782950400-1788479999@marketing.com.au
SUMMARY:AI Powered Content & Digital Storytelling
DESCRIPTION:Join us for a dynamic full-day workshop\, “AI-Powered Storytelling Masterclass\,” led by Steve Ballantyne\, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers\, business leaders\, and creatives\, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process. \nThis workshop will give you the practical skills to harness AI tools to craft more engaging\, scalable\, and personalised stories across all digital platforms. From brand narratives to social media campaigns\, you’ll walk away empowered to create content that captures attention and drives impact.
URL:https://marketing.com.au/event/ai-powered-content-digital-storytelling/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260722
DTEND;VALUE=DATE:20260724
DTSTAMP:20260513T115206
CREATED:20251231T054728Z
LAST-MODIFIED:20251231T073701Z
UID:27291-1784678400-1784851199@marketing.com.au
SUMMARY:Online Retailer Conference & Expo 2026
DESCRIPTION:Where 3\,800+ industry leaders\, innovators\, and entrepreneurs come together to explore the latest trends and technologies shaping the future of ecommerce. Online Retailer offers the opportunity to network\, learn from 200+ expert speakers\, and discover cutting-edge solutions from 150+ providers\, all helping you drive your business forward. \nWhether you’re looking to optimise your ecommerce strategy\, enhance customer experience\, network with industry peers or stay ahead of the competition\, our conference and expo are designed to provide valuable insights and actionable takeaways for every online retailer.
URL:https://marketing.com.au/event/online-retailer-conference-expo-2026/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260722
DTEND;VALUE=DATE:20260724
DTSTAMP:20260513T115206
CREATED:20260404T013759Z
LAST-MODIFIED:20260404T020226Z
UID:27433-1784678400-1784851199@marketing.com.au
SUMMARY:CMO Summit 2026
DESCRIPTION:At the CMO Summit\, you will experience a dynamic programme featuring visionary keynote presentations\, real-life case studies and interactive forums delivered by compelling speakers and expert moderators.\n\n\n\n\n\nThe CMO Summit is an invitation-only\, premium forum bringing together leading marketing executives\, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests\, relevant market developments\, and practical\, progressive ideas and strategies adopted by successful pioneers.\n\nKEY TOPICS\n\n\n\nMARKETING REIMAGINED WITH AI \nIntegrating AI\, predictive analytics\, and dynamic personalization to boost effectiveness\, expand reach\, and deliver measurable impact\n\n\n\n\nBRAND CREDIBILITY IN THE DIGITAL AGE \nBuilding credibility in an era of misinformation\, AI-generated content\, and growing consumer scepticism\n\n\n\n\nEMPOWERING MARKETING TALENT \nCultivating top marketing talent and continuously upskilling teams to excel in a fast-evolving landscape\n\n\n\n\nCMO AS A VALUE MAXIMIZER \nBalancing budget constraints with ambitious growth expectations to ensure every marketing investment delivers tangible business outcomes\n\n\n\n\nDYNAMIC OPERATIONS \nLeveraging real-time data\, agile processes\, and strong interdepartmental alignment to optimize performance amid uncertainty and rapid market shifts\n\n\n\n\nMARKETING IN SYNC \nDriving results by aligning efforts across functions to deliver seamless\, high-impact campaigns
URL:https://marketing.com.au/event/cmo-summit-2026-2/
LOCATION:Crowne Plaza Surfers Paradise\, QLD
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Management,Marketing,Queensland
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260723
DTEND;VALUE=DATE:20260724
DTSTAMP:20260513T115206
CREATED:20260404T014004Z
LAST-MODIFIED:20260404T020226Z
UID:27436-1784764800-1784851199@marketing.com.au
SUMMARY:2026 Mumbrella Awards
DESCRIPTION:These awards are media and marketing’s ultimate gala celebrating the standout work\, ideas and teams that\, over the past 12 months\, have shaped culture\, driven commercial impact and pushed the industry forward. \nAcross 36 categories spanning marketing\, advertising\, media\, production\, PR and communications sectors\, Mumbrella has introduced a clearer thematic structure\, grouping categories across Campaign Excellence\, Craft and Innovation\, Specialist Disciplines\, Agency and Team Awards\, and Culture and Values. The result is a more intuitive framework for entrants and jurors alike\, while preserving the breadth and prestige the Mumbrella Awards are known for. \nNew pinnacle awards\, including Brand of the Year and Holdco of the Year\, raise the bar at the top end of the program. The introduction of a live component for Industry Leader of the Year at Mumbrella360 further reinforces transparency\, credibility and community engagement\, while keeping the majority of scoring firmly in the hands of our expert jurors. \nThe ambition is simple: to recognise work that not only stands out creatively\, but stands up commercially\, culturally and strategically. Make sure you carefully review the refreshed entry criteria before you commence crafting your success stories. \n\n\n\n\n\n2026 AWARD CATEGORIES\n\n\n\n\n\n\n\n\n\n\n\nCampaign Excellence \n\n\n\n\n\n\nAd Campaign of the Year \nCreative Effectiveness \nOmnichannel Campaign of the Year \nSmall Budget\, Big Impact \nPurpose and Impact Campaign \n\n\n\n\n\n\nCraft and Innovation \n\n\n\n\n\n\nFilm and Motion Craft \nDesign and Visual Craft \nDigital and UX Craft \nReal-Time and Responsive Marketing \nCreative Excellence in AI and Emerging Tech \nTV Ad of the Year \n\n\n\n\n\n\nSpecialist Disciplines \n\n\n\n\n\n\nMedia Campaign of the Year \nBest Use of Retail Media \nSocial-First Idea of the Year \nBest Influencer or Creator Strategy \nExperiential and Live Campaign of the Year \nContent Marketing Strategy of the Year \nBest Use of Data and Insight in Marketing \n\n\n\n\n\n\n\n\n\n\nPro Bono Campaign of the Year \nSustainability and Responsibility in Marketing \n\n\n\n\n\n\nAgency and Team Awards \n\n\n\n\n\n\nAgency of the Year – NOMINATED ONLY \nCreative Agency of the Year \nMedia Agency of the Year \nPR Agency of the Year \nFull-Service Agency of the Year \nIndependent Agency of the Year \nEmerging Agency of the Year \nSpecialist Agency of the Year \nMarketing Team of the Year \nSales Team of the Year \nEmerging Talent \nBrand of the Year \nHoldco of the Year – AGGREGATE SCORE ONLY \nIndustry Leader of the Year \n\n\n\n\n\n\nCulture and Values Awards \n\n\n\n\n\n\nMumbrella Award for Bravery \nMumbrella Award for Collaboration \nMumbrella Award for Culture \nMumbrella Award for Innovation
URL:https://marketing.com.au/event/2026-mumbrella-awards/
LOCATION:The Star\, 80 Pyrmont Street\, Sydney\, New South Wales\, 2009\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260723
DTEND;VALUE=DATE:20260724
DTSTAMP:20260513T115206
CREATED:20260404T014818Z
LAST-MODIFIED:20260404T020226Z
UID:27448-1784764800-1784851199@marketing.com.au
SUMMARY:B2B Marketing Fundamentals
DESCRIPTION:Join a practical and interactive session which objectively examines the B2B nuances at play globally and in Australia\, with helpful comparisons to B2C and reference to relevant marketing theory. \nWho should attend \nFrom entry-level marketers to seasoned B2B practitioners (10 years+)\, the course caters for all levels\, with the opportunity to work individually and within small groups to apply the content. \nTopics Covered \n\n Account Based Marketing theory & practice\nBuyer Group Marketing theory & practice\nGrowing B2B Brands via Category Entry Points\nAnalysing B2B campaign types by effectiveness & role\nProduct Led Growth ‘vs’ Sales Led Growth\nModern Sales\, Business Development and Marketing organisational structures & KPIs / benchmarks\n\nCase studies and mini-tasks are peppered throughout the content to enable discussion and debate. \nLearning Outcomes \n\nDescribe and apply B2B marketing principles\, throughout the funnel (both acquisition and retention)\nUnderstand the tension and synergies between Sales\, BD and Marketing\nHave an objective view of the promises of Product Led Growth models\nWalk away with a clear view of any ‘gaps’ and areas to prioritise in your own B2B marketing efforts
URL:https://marketing.com.au/event/b2b-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Online
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