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DTSTART;VALUE=DATE:20260415
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SUMMARY:Brand strategy in a post-digital world: what still matters and what must change
DESCRIPTION:Brand strategy is being challenged like never before. AI\, platforms\, performance media and creator economies have changed how brands are built\, experienced and scaled. Yet the fundamentals still matter. \nThis practical\, thought-provoking webinar reframes brand strategy for the modern era\, helping marketers understand which principles remain timeless\, which must evolve\, and how to apply brand thinking in a world dominated by data\, digital channels and AI-driven decision making. \nMany organisations are investing heavily in digital\, AI and performance marketing — but without a clear brand strategy\, these efforts often fail to compound long-term value. \nIn this session\, you’ll revisit the origins and foundations of branding\, then explore how brand strategy must adapt to today’s fragmented\, algorithm-led and experience-driven environment. Drawing on real-world examples and contemporary frameworks\, this webinar equips marketers with practical tools to build relevance\, differentiation and commercial impact in a post-digital world. \nWhether you work in brand\, digital\, growth or leadership roles\, this session will help you reconnect strategy to execution with real world brand to business outcomes.
URL:https://marketing.com.au/event/brand-strategy-in-a-post-digital-world-what-still-matters-and-what-must-change/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Online
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DTSTART;VALUE=DATE:20260415
DTEND;VALUE=DATE:20260416
DTSTAMP:20260415T033340
CREATED:20260403T051932Z
LAST-MODIFIED:20260403T065233Z
UID:27379-1776211200-1776297599@marketing.com.au
SUMMARY:Brand strategy in a post-digital world: what still matters and what must change
DESCRIPTION:Brand strategy is being challenged like never before. AI\, platforms\, performance media and creator economies have changed how brands are built\, experienced and scaled. Yet the fundamentals still matter. \nThis practical\, thought-provoking webinar reframes brand strategy for the modern era\, helping marketers understand which principles remain timeless\, which must evolve\, and how to apply brand thinking in a world dominated by data\, digital channels and AI-driven decision making. \nMany organisations are investing heavily in digital\, AI and performance marketing — but without a clear brand strategy\, these efforts often fail to compound long-term value. \nIn this session\, you’ll revisit the origins and foundations of branding\, then explore how brand strategy must adapt to today’s fragmented\, algorithm-led and experience-driven environment. Drawing on real-world examples and contemporary frameworks\, this webinar equips marketers with practical tools to build relevance\, differentiation and commercial impact in a post-digital world. \nWhether you work in brand\, digital\, growth or leadership roles\, this session will help you reconnect strategy to execution with real world brand to business outcomes.
URL:https://marketing.com.au/event/brand-strategy-in-a-post-digital-world-what-still-matters-and-what-must-change-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Content Marketing,Digital Marketing,Online
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