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SUMMARY:AI Ready for Marketers
DESCRIPTION:An 8-week\, marketing-first program designed to help modern marketing teams move from AI experimentation to confident\, governed execution — using real tools\, real workflows and real campaigns.  \nReal Tools. Real Strategy. Real-World AI. \n\n\nAI Ready for Marketers is an 8-week online program built to give you the confidence and practical skills to harness AI across the entire marketing cycle. You’ll learn directly from senior marketers\, AI pioneers\, and technology experts while building your own AI-enabled campaign. \nWhat Makes This Course Different \n\nMarketing-first design: purpose-built for marketers\, not technologists.\nInside stories from leading brands: hear directly from senior marketers as they share how AI is transforming their campaigns\, teams\, and results.\nLive tool demos so you can see AI in action and understand how to apply it.\nPractical portfolio: graduate with a complete AI-enabled campaign ready to roll out in your own organisation.\nBadge of recognition: earn your AI Ready Marketer credential to showcase your capability.\n\nThe course includes: \n\n8 weekly on-demand modules. Self-paced lessons covering the full marketing lifecycle through the lens of AI.\nWeekly live “The Wrap” sessions. Live Q&A and discussions with AI in marketing experts\, industry SMEs and guest practitioners.\nCohort community. Connect with other marketers\, share ideas\, ask questions and learn together.\nAccess to video insights. Weekly exclusive interviews with CMOs\, SMEs and technology leaders to deepen understanding and bring concepts to life.\nCertification. Receive an ACAM “AI Ready for Marketers” certificate upon completion.\n\nKey Details \n\nStart date: 6 April\nFormat: 8 weeks online | 3 hours per week of pre-recorded modules to watch in your time \nThe weekly live sessions/Q&As are from 12.30 to 1.30pm every Friday. They are also recorded and sent to all participants straight after via email. \nACAM “AI Ready Marketer” Certificate\n\nWho should attend \nThis course is perfect for mid-to-senior marketers across enterprises\, agencies\, and SMEs who want to stay ahead of the curve. Whether you enrol as an individual or bring your whole team\, you’ll gain the skills to confidently lead AI adoption in your organisation. \nWhat You’ll Learn \n\nHow to apply AI to every stage of marketing: from strategy and insights\, to creative\, media\, CX\, measurement\, and workflow.\nHands-on experience with leading AI tools\, shown in action. Not just theory.\nReal-world lessons from marketing leaders\nHow to embed ethics\, data\, and governance into AI-powered marketing.\n\nCourse content \nModule 1: Introduction to AI \n\n101 AI in marketing\nData and AI – What every marketer needs to know\nLaw\, ethics and compliance – Ensuring responsible use of AI\nMeasuring the impact of AI investments\nSME interview – Dr Suresh Sood\, UTS – Five cool AI tricks\nSME interview – Luise Cummins ACAM – Prompt like a Pro\nSME interview – Andrea Roberts\, Aviana – Custom GPTs\nSME interview – Kieran Hagan\, IBM – The importance of data readiness\n\nModule 2: Insights\, strategy and brand \n\nThe AI revolution – insights\, strategy and brand part 1: Market research\nThe AI revolution – insights\, strategy and brand part 2: Personas and segmentation\nThe AI revolution – insights\, strategy and brand part 3: Brand tracking\nSME interview – Naomi O’Connor Woolworths – AI driven insights\nSME interview – Celia Harding\, LEOPRD – Brand visibility in the age of AI\nSME interview – Libby Hodgson – ROI with Purpose: UNICEF’s Lessons in segmentation\, ethics and impact\nTech Insider – Ideally\nTech insider – Evidenza\nIndustry viewpoint – Ipsos\nCase Study – Zaras use of AI in customer segmentation\n\nModule 3: Content and Creative \n\nCore: AI for content and creative\nCore: SME interview: Suresh Sood\, UTS – AI in action: image\, video\, audio creation\nCore: Tech insider: Adobe\nSME interview: Miki Luong\, IBM – How IBM scaled creativity with AI\nTech insider: Jasper.ai\nCase study: How Unilever used AI to make soap go viral\n\nModule 4: Search and Discoverability \n\nCore: AI implications: Search and discoverability\nCore: SME interview: Celia Harding\, Leoprd – Building trust\, authority and visibility in the AI era\nCore SME interview: Lexie Alker\, Thomson Reuters – From search to summaries\nTech Insider: Adobe\n\nModule 5: Media and Channel optimisation \n\nSuperpower 1: Signals for insight\nSuperpower 2: Predictive planning\nSuperpower 3: Personalisation\nSuperpower 4: Optimisation\nSuperpower 5: Feedback\nRisks\, safeguards and what’s next\nSME interview: Gemma Dawkins\, PHD & Alex Pacey\, OMG – AI in media planning and buying\nTech Insider: Wondaris\nCase study: Nespresso – dynamic creative optimisation at scale\n\nModule 6: Customer Experience and Personalisation \n\nPart 1: Awareness\nPart 2: Consideration\nPart 3: Purchase\nPart 4: Onboarding\nPart 5: Use and support\nPart 6: Loyalty and advocacy\nSME Interview: Anthony O’Byrne\, Kayo Sports & Binge – Beyond Broadcast: How Foxtel personalised experiences with AI\nSME Interview: Kate Limbach Clarke\, Quantium – Personalisation that scales: Turning predictive insights into customer value\nSME Interview: Kirsten Hasler\, IKEA – Insights to action: Personalising the IKEA journey with AI\nCase study: Woolworths AI driven personalisation in the everyday rewards program\n\nModule 7: Measurement and ROI \n\nMeasuring marketing with AI\nSME interview: Lexie Walker\, Thomson Reuters – Using AI to prove marketing ROI\nTech insider: Meltwater\nTech Insider: Xpon\nTech Insider: Salesforce\nCase Study: THE ICONIC – How real time campaign effectiveness tracing improved ROI\n\nModule 8: Operations and workflows \n\nAI impact on marketing operations and workflows\nSME interview: Aaron Michie\, Foxtel – Transforming marketing operations with AI\nSME interview: Bree McAusland\, Procore – Using AI to streamline operations\nTech Insider: Aether\nTech Insider: Adobe – AI for campaign management\nBonus Module – AI agents\nAI agents for marketers – from tasks to autonomous actions\nTech Insider: Salesforce AI agents\nSME interview: Dave King\, Move37 – AI agents Part 1\nSME interview: Dave King\, Move37 – AI agents Part 2\nResources\n\nOther benefits: \nAttendees of the course will receive ongoing access to the Air Hub community which will have ongoing fresh high value content and will be able to access to the course for 6 months after completion of the course
URL:https://marketing.com.au/event/ai-ready-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Online,Presentation,Workshop
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