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DTSTART;VALUE=DATE:20191029
DTEND;VALUE=DATE:20191030
DTSTAMP:20260424T182502
CREATED:20190922T040030Z
LAST-MODIFIED:20191020T054258Z
UID:14246-1572307200-1572393599@marketing.com.au
SUMMARY:Writing for the Web Short Course in Melbourne
DESCRIPTION:Learn how to write compelling online content \nTaught by a former Age and Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n\nhow to write short\, sharp and snappy sentences\ncreating great headlines and intros\nstructuring articles to make them flow better\nformatting to improve readability\nwriting for both mobile and desktop screens\nusing links and subheads properly\nsearch engine optimisation (SEO) tips\nediting print copy so it’ll work better online\nimproving email newsletters/EDMs\nwriting for social media\nusability and accessibility tips.\n\nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class so you can immediately practise what you’ve learnt. \nBooklets and certificates will be handed out to each participant.
URL:https://marketing.com.au/event/writing-for-the-web-short-course-in-melbourne/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
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DTSTART;TZID=Australia/Melbourne:20191029T080000
DTEND;TZID=Australia/Melbourne:20191029T170000
DTSTAMP:20260424T182502
CREATED:20190414T010421Z
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UID:13497-1572336000-1572368400@marketing.com.au
SUMMARY:MeasureUp 2019
DESCRIPTION:As digital advertising investment has increased to represent over half of the total ad market in Australia in FY 2018\, accurately measuring its impact is more important than ever. The MeasureUp conference\, the only measurement focussed conference in Australia\, will look at the latest ways to assess digital ad effectiveness. Hear local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments. \nWhether that’s the revenue component\, the audience measurement\, the challenge of ROI\, measurement across media or measurement of the digital value chain\, it’s never been a more critical topic for the industry. \nSo\, on Tuesday October 25\, 2019\, IAB Australia will hold its annual measurement conference\, MeasureUp\, at PwC in Sydney. \nAs the body\, at the heart of independent measurement\, the IAB is bringing together the smartest brains on the topic both locally and from overseas to shed light and provide perspective. The conference will help shape digital and cross-media measurement in the Australian market for the next 12 months. \nHow do you and your business MeasureUp?
URL:https://marketing.com.au/event/measureup-2019/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,Sydney
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DTSTART;TZID=Australia/Melbourne:20191029T093000
DTEND;TZID=Australia/Melbourne:20191029T163000
DTSTAMP:20260424T182502
CREATED:20190907T130252Z
LAST-MODIFIED:20191020T054258Z
UID:14160-1572341400-1572366600@marketing.com.au
SUMMARY:Writing for the Web One-Day Short Course – Melbourne
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly nine places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-melbourne/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne
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