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DTSTART;TZID=Australia/Melbourne:20191008T080000
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UID:14273-1570521600-1570532400@marketing.com.au
SUMMARY:Commercial Acumen for Digital Sales - IAB Workshop
DESCRIPTION:The IAB is running a commercial acumen workshop for sales people within publisher and ad tech organisations. The basics of business seem simple: sales minus costs equals profit. However\, in the 21st Century businesses are constantly creating innovative\, fascinating ways of making money. In this IAB session\, we will investigate the fascinating business strategies of companies in advertising and beyond. \nUnderstanding these traditional and disruptive business models is a crucial skill for anyone who wants to be successful in the advertising industry. \nYou’ll learn the 3 building blocks that make up any business model and how to quickly chunk down and analyze a client’s business model. Plus\, you’ll be able to show how what you do affects your company’s bottom line. \n\nLearn a framework to quickly analyze businesses and their business models\nLearn the key terms\, metrics and commercial language in advertising companies\nIdentify ways in which your role can affect an organization’s commercial success\n\nThe workshop will be run by industry veteran Rob Pyne who runs Realizer\, a training & facilitation company specializing in decision-making\, management and productivity and it suitable for people with approximately 2-5 years sales experience. The workshop is free for people who work in IAB member companies but limited to 3 people from any one organisation.
URL:https://marketing.com.au/event/commercial-acumen-for-digital-sales-iab-workshop-2/
LOCATION:Facebook\, Level 41\, Tower 2\, 200 Barangaroo Avenue\, Barangaroo\, SYD\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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DTSTART;TZID=Australia/Melbourne:20191008T180000
DTEND;TZID=Australia/Melbourne:20191008T200000
DTSTAMP:20260424T205040
CREATED:20190919T111403Z
LAST-MODIFIED:20191020T054325Z
UID:14198-1570557600-1570564800@marketing.com.au
SUMMARY:Intentional content: Pleasing humans and the Google Gods with Kate Toon
DESCRIPTION:These days the Google gods aren’t satisfied with basic blog posts. They want intelligent\, engaging\, well written\, problem-solving content that matches the searchers intent. And guess what\, humans want this too.\n* So what are the different types of search intent?\n* How do these fit into the brand awareness cycle?\n* What role does conversational search play?\n* And how can we ensure our post grabs the coveted position zero in the search results? \n_____________ \nKATE TOON\nSEO Lover\, Copywriter\, Speaker\, Author\, Hula Hooper\, Kate Toon Copywriter \nKate Toon is a writing entrepreneur\, as well as a popular coach\, speaker\, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. \nNominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year\, 2 years running\, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.
URL:https://marketing.com.au/event/intentional-content-pleasing-humans-and-the-google-gods-with-kate-toon/
LOCATION:CoWork Me\, 245 St Kilda Rd\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Meetup,Melbourne
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