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DTSTART;TZID=Australia/Melbourne:20190524T080000
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SUMMARY:Vivid Sydney - Light\, Music and Ideas
DESCRIPTION:Where art\, technology and commerce intersect. Three weeks of game changing ideas and seminars\, amazing music and light sculptures that transform the city. \n\nVivid Sydney’s multi-award-winning festival of light\, music and ideas returns to illuminate Sydney with mesmerising new light art and projections and deliver a fresh new program of music and ideas. \nExplore the brilliant Light Walk\, stretching for 2kms along the harbour foreshore from The Rocks to the Sydney Opera House and Royal Botanic Garden. Discover more breathtaking light art at Barangaroo and Darling Harbour\, along with the city’s Kings Cross\, Chatswood and Taronga Zoo. \nVivid Music showcases some of the best Australian and international acts at iconic Sydney venues and intimate bars and clubs. \nVivid Ideas is where you can explore fresh thinking across tech\, design and culture. \n\n 
URL:https://marketing.com.au/event/vivid-sydney-light-music-and-ideas/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:Conference,Sydney
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DTSTART;TZID=Australia/Melbourne:20190605T080000
DTEND;TZID=Australia/Melbourne:20190605T103000
DTSTAMP:20260425T003552
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LAST-MODIFIED:20190602T092733Z
UID:13726-1559721600-1559730600@marketing.com.au
SUMMARY:Marketing + Finance: How to demonstrate value to the business
DESCRIPTION:As marketers we know that in order to prove our worth\, we need to contribute to shared business goals\, demonstrate value and deliver a meaningful ROI. We also need to work with other areas of the business to get their buy-in and support for our work. \nAt this event\, we focus on the important topic of how marketing and finance can best work together and how you can ensure marketing is viewed as a revenue centre for the business (not a cost centre) and can take credit for marketing’s contribution to the bottom line. \nWith marketing being more measurable and transparent than ever\, it is essential that we communicate our work and our value in terms that are meaningful to others in the organisation. A big part of this is understanding the approach and metrics that the finance team use and ensure we are using the right language. \nRegardless of your role in the marketing team\, this is your chance to understand the numbers and metrics that matter to a business\, see how marketing can best work with internal stakeholders\, including the finance team\, and learn why building an ROI model without finance on your side won’t get the best outcomes.
URL:https://marketing.com.au/event/marketing-finance-how-to-demonstrate-value-to-the-business/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Brisbane,Queensland
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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DTSTART;TZID=Australia/Melbourne:20190605T080000
DTEND;TZID=Australia/Melbourne:20190605T170000
DTSTAMP:20260425T003552
CREATED:20190414T010933Z
LAST-MODIFIED:20190414T031450Z
UID:13503-1559721600-1559754000@marketing.com.au
SUMMARY:The Social Media Manager: More Than Memes
DESCRIPTION:As social media has grown\, so social media management for organizations has moved from a sidehustle for an intern to a professional role. This session explores the opportunities and challenges of that role. We will discuss:\n– What a social media manager actually does.\n– How they engage both the organizations they work in and the broader general publics.\n– The rise of the “influencer” and what this means for social media managers \nJoanne Jacobs is an award-winning digital strategist and company director\, and she is the Co-CEO (with Gavin Heaton) of Disruptor’s Handbook\, a firm that facilitates incubation of innovation in enterprise. Joanne is on the Board of Code Club Australia\, as well as the NSW Government Digital Advisory Panel\, and she is a regular mentor of startups. She was the 2018 Entrepreneur in Residence\, and is currently an Industry Fellow\, at the Faculty of Arts and Social Sciences at UTS. She was co-editor with Axel Bruns of the book\, Uses of Blogs (2006). \nMarkus Hafner is Manager\, Social Media at the NSW Dept of Industry. He has managed social media programs at the ABC and Razorfish. Markus has held a number of senior positions in the IT industry such as CEO at PeopleBrowsr and CIO at Adstream. \nMaya Mausli is a Social Media Manager at We Are Social where she works full-time supporting PwC Australia. Maya has previously held roles with Audible and Samsung. \nLauren Mathieson is from We Are Social\, one of Australia’s leading social specialists where she works full time supporting PwC as a Social Media Content & Community Manager. She also runs her own small business of the side – Oh My Gum Designs – selling handmade jewellery inspired by Aussie natives\, which was born and bred on Instagram and recently featured in Mamamia’s new book Lady Startup. Lauren has previously worked at content marketing agency Brandalism as a Social Media Manager and studied a Masters of Communications Management at UTS.
URL:https://marketing.com.au/event/the-social-media-manager-more-than-memes/
LOCATION:NSW
CATEGORIES:Meetup,Social Media,Sydney
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