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DTSTART;VALUE=DATE:20180725
DTEND;VALUE=DATE:20180726
DTSTAMP:20260424T175938
CREATED:20180514T155130Z
LAST-MODIFIED:20180514T155130Z
UID:11630-1532476800-1532563199@marketing.com.au
SUMMARY:Future Customer Experience and Marketing Forum with AI
DESCRIPTION:Social marketing is a a whole new challenge for those who work in retail\, the reason for this is because their networks because a one click path to purchase. Remaining up to speed with trends\, platforms and most effective strategies to drive engagement and sales is challenging. \nThis practical fundamental workshop is suited to marketers needing sound guidance on how to use the social media. It first updates on the essentials of success in social media\, then investigates the tools and techniques underpinning social engagement. \nThe workshop covers: \n\nIdentifying the essentials of social media success\nAnalysing networks\, conversations and influencers to define a strategy\nCreating a content distribution strategy to build brand personality and loyalty\nOptimising tools for scheduling\, automation and measuring performance
URL:https://marketing.com.au/event/future-customer-experience-and-marketing-forum-with-ai/
LOCATION:Australian Retailers Association\, Level 1\, 112 Wellington Parade\, East Melbourne\, VIC\, 3002\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Melbourne,Presentation,Social Media,Workshop
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DTSTART;VALUE=DATE:20180725
DTEND;VALUE=DATE:20180726
DTSTAMP:20260424T175938
CREATED:20180625T132646Z
LAST-MODIFIED:20180625T132646Z
UID:11836-1532476800-1532563199@marketing.com.au
SUMMARY:Social Media and Marketing
DESCRIPTION:Social media has as a very large impact on ensuring that you have sustained customer connections\, in the Retail Industry\, it is no exception. This workshop has been designed to marketers who need some guidance on how to use the social media drivers. You will be given an update on the essentials in social media and you will be looking into the different tools and techniques underpinning social media.
URL:https://marketing.com.au/event/social-media-and-marketing/
LOCATION:Australian Retailers Association\, Level 1\, 112 Wellington Parade\, East Melbourne\, VIC\, 3002\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Social Media,Workshop
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DTSTART;TZID=Australia/Melbourne:20180725T081500
DTEND;TZID=Australia/Melbourne:20180725T100000
DTSTAMP:20260424T175938
CREATED:20180718T120606Z
LAST-MODIFIED:20190310T083344Z
UID:12009-1532506500-1532512800@marketing.com.au
SUMMARY:Digital Personalisation at Scale: Smart Marketing from Mattel
DESCRIPTION:Personalisation is more important than ever as consumers are changing how they engage with brands. Personalised content manages to consistently capture consumers’ interest\, even among the overload of information across social media and digital touchpoints. While all other information hits them in the face and still gets ignored\, personalised content talks directly to them. \nAt this event you will learn: \n\nHow consumers engage with brands/retailers today across digital\, social media\, and mobile and what marketers can do to influence the path to purchase\nHow marketers can leverage Big Data to drive personalisation and customer loyalty and some of the challenges to executing this at scale\nThe challenges marketers face when driving consumer engagement and brand loyalty in an increasingly complex digital marketing ecosystem
URL:https://marketing.com.au/event/digital-personalisation-at-scale-smart-marketing-from-mattel/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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