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DTSTART;TZID=Australia/Melbourne:20170803T070000
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DTSTAMP:20260520T180933
CREATED:20170628T131753Z
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UID:10144-1501743600-1501750800@marketing.com.au
SUMMARY:Storytelling & how to stay relevant in a digital content landscape
DESCRIPTION:The art of storytelling is an essential part of your brand and marketing strategy due to the changing online environment in which we engage our customers. Great content that tells your brand’s ‘story’ in a genuine and authentic way will resonate with your customer\, and as a result word of mouth endorsements in the form of social sharing takes over. Your brand perception increases and so does your engagement\, all whilst being light on your marketing wallet.
URL:https://marketing.com.au/event/storytelling-stay-relevant-digital-content-landscape/
LOCATION:Fraser’s Restaurant\, Fraser Avenue\, West Perth\, WA\, 6005\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Perth,Presentation,Workshop
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DTSTART;TZID=Australia/Melbourne:20170803T070000
DTEND;TZID=Australia/Melbourne:20170803T090000
DTSTAMP:20260520T180933
CREATED:20170714T071600Z
LAST-MODIFIED:20170714T071600Z
UID:10228-1501743600-1501750800@marketing.com.au
SUMMARY:Transforming buyer behaviour through content
DESCRIPTION:With the marketing space changing so much over time\, there is a number of different channels for brands to follow.\nEven with these changes\, marketers need to make the decision on what to prioritise with their marketing budget based on their industry. With budgets quite often being tight it is up to the marketing manager and their team to come up with creative ways to do what needs to be done. At this event you will learn how different organisations\, at different levels are growing their brands\, by changing the way they create and use content across different channels.
URL:https://marketing.com.au/event/transforming-buyer-behaviour-content/
LOCATION:Fraser’s Restaurant\, Fraser Avenue\, West Perth\, WA\, 6005\, Australia
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