BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20150404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20151003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20160402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20161001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20170401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20170930T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160421T084500
DTEND;TZID=Australia/Melbourne:20160421T163000
DTSTAMP:20260404T192645
CREATED:20160404T093442Z
LAST-MODIFIED:20160404T093442Z
UID:7573-1461228300-1461256200@marketing.com.au
SUMMARY:Marketing Automation Strategy
DESCRIPTION:Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate\, streamline and closely monitor their marketing campaigns\, brand exposure and consumer interaction and and activity\, increasing efficiencies and results. \nSuccessful marketing automation can achieve great ROI with components across lead generation strategies\, customer segmentation processes\, manage the overall customer journey and marketing lifecycle\, cross-sell and up-sell to existing customers\, retain customers; and measure your marketing ROI to best deploy marketing spend and resources. \nMarketing automation solutions feature a centralised database for all your marketing data and information that enables you to target consumers or business customers with relevant messages and campaigns\, a solution that powers engagement marketing activities for all your marketing channels; and an analytics structure that enables you to track campaigns.
URL:https://marketing.com.au/event/marketing-automation-strategy/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,Workshop
END:VEVENT
END:VCALENDAR