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UID:7368-1461024000-1461196799@marketing.com.au
SUMMARY:Content Strategy Masterclass - Melbourne
DESCRIPTION:With brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy. \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy. \nThe masterclass is limited to 20 participants.
URL:https://marketing.com.au/event/content-strategy-masterclass-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
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DTSTART;TZID=Australia/Melbourne:20160420T073000
DTEND;TZID=Australia/Melbourne:20160420T090000
DTSTAMP:20260404T234625
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UID:7571-1461137400-1461142800@marketing.com.au
SUMMARY:Creating & Maximising Your Marketing Stack
DESCRIPTION:IntelligenceBank is one of Australia’s fastest growing technology companies\, a local success story and a recent finalist in the 2015 global Stackies Awards. \nThis breakfast session will focus on Marketing Technology and the all important\, ‘Customer Journey’. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study\, demonstrating the significant impact it has had on their business. \nCEO\, Tessa Court will discuss some challenges and big wins from the CEO’s perspective and in-house MarTech expert\, Dominic Gluchowski will share his insights on what to consider throughout the customer journey\, how to get the ‘stackholders’ buy-in and how to manage it all once you’ve got it!
URL:https://marketing.com.au/event/creating-maximising-marketing-stack/
LOCATION:RMIT City Campus – Storey Hall\, Building 16\, Level 7\, "Green Brain". 342 Swanston Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation
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DTSTART;TZID=Australia/Melbourne:20160420T084500
DTEND;TZID=Australia/Melbourne:20160420T163000
DTSTAMP:20260404T234625
CREATED:20160404T092557Z
LAST-MODIFIED:20160404T092557Z
UID:7569-1461141900-1461169800@marketing.com.au
SUMMARY:Master Workshop: SEO for Marketers
DESCRIPTION:Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online\, out performing most other online and digital marketing activities in delivering ROI for your marketing spend. \nWhile this is not a hands-on workshop\, you will learn how to manage your SEO team and effectively work with them on leveraging the most up-to-date search strategies in the market. You will learn this through case studies of successful SEO results; discussions on your onsite marketing\, review and use marketing tools that can contribute strongly to your website’s organic search results. \nThe workshop isn’t over-technical or geeky and you certainly don’t have to know HTML. You’ll learn and cover areas including leveraging content marketing to boost your SEO rankings\, how to promote and share your onsite content on social media for SEO benefit; and why building links remains an important SEO tactic.
URL:https://marketing.com.au/event/master-workshop-seo-marketers/
LOCATION:Cliftons Brisbane\, Level 3\, 288 Edward Street\, Brisbane\, Queensland\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,SEO,Workshop
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