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UID:7576-1460617200-1460626200@marketing.com.au
SUMMARY:ADMA Guru Breakfast Series - Digital Disruption
DESCRIPTION:Join ADMA for breakfast and hear how Xero disrupted the small business accounting sector using digital technologies. \nDon’t miss the first ADMA VIC GURU breakfast of 2016 and hear more about how Direct Marketing Manager\, James O’Connell-Cooper developed a successful marketing strategy that used data-led techniques to produce highly-effective marketing results for Xero. \nAbout James O’Connell-Cooper\nJames is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager\, he manages above-the-line\, digital and conversion activity across Australia. In his three years at Xero\, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. Before joining Xero\, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands. \nJames is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager\, he manages above-the-line\, digital and conversion activity across Australia. In his three years at Xero\, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. \nBefore joining Xero\, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands.
URL:https://marketing.com.au/event/adma-guru-breakfast-series-digital-disruption/
LOCATION:The Point\, Aquatic Drive\, Albert Park Lake\, VIC\, 3206\, Australia
CATEGORIES:All Event Locations,All Event Topics,Digital Marketing,Melbourne
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DTSTART;TZID=Australia/Melbourne:20160414T083000
DTEND;TZID=Australia/Melbourne:20160414T123000
DTSTAMP:20260404T235255
CREATED:20160404T092055Z
LAST-MODIFIED:20160404T092055Z
UID:7567-1460622600-1460637000@marketing.com.au
SUMMARY:Fundamental Workshop: Video Marketing
DESCRIPTION:Learn how to think strategically about video content as part of the marketing mix\, as well as how to create engaging content that can be used in a variety of different business contexts. \nWho should Attend?\nMarketing\, PR and communications managers in B2B or B2C roles\, no detailed production experience required.
URL:https://marketing.com.au/event/fundamental-workshop-video-marketing/
LOCATION:Cliftons Brisbane\, Level 3\, 288 Edward Street\, Brisbane\, Queensland\, 5000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Digital Marketing,Workshop
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DTSTART;TZID=Australia/Melbourne:20160414T120000
DTEND;TZID=Australia/Melbourne:20160414T140000
DTSTAMP:20260404T235255
CREATED:20160404T101837Z
LAST-MODIFIED:20160404T101837Z
UID:7584-1460635200-1460642400@marketing.com.au
SUMMARY:The Secret to Online PR Success
DESCRIPTION:Towards tangible outcomes \nTimes have changed and the PR landscape certainly has changed too. It has long been ‘obligatory’ for all types of companies and organisations to have a social media presence as part of their Marketing or PR strategy. Some companies are better at it than others\, boasting sizeable subscriber bases and a busy content schedule. \nBut many would agree that the novelty is starting to wear off. We are no longer able to keep up with what everyone wants us to read\, watch or click. Content has always been king but we are already in an era where smart and meaningful content will be the only way companies will deduce a tangible benefit from social media. \nGrant Law of Grant Law Public Relations will discuss social media trends and how smart marketers are using social media in a tangible\, measurable way to achieve predetermined results. \nIt’s all connected to how you make a difference in terms of your firm’s marketing and PR strategy. \nWe look forward to your attendance for a light lunch and engaging discussion.
URL:https://marketing.com.au/event/secret-online-pr-success/
LOCATION:Chartered Accountants Australia and New Zealand\, Westpac Building\, Level 29\, 91 King William Street\, Adelaide\, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Presentation,Public Relations
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