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DTSTART;TZID=Australia/Melbourne:20151008T080000
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UID:7055-1444291200-1444300200@marketing.com.au
SUMMARY:Radical Growth & Innovation - Melbourne Breakfast With Lego
DESCRIPTION:Join us for an exclusive breakfast & 50 min presentation with David Gram\, Marketing Director\, Future Lab at LEGO who is coming from Denmark for this event.
URL:https://marketing.com.au/event/radical-growth-innovation-melbourne-breakfast-with-lego/
LOCATION:Maia\, Shed 14\, Central Pier\, 161 Harbour Esplanade\, Docklands\, Victoria\, 3008\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Public Relations,Social Media,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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DTSTART;TZID=Australia/Melbourne:20151008T130000
DTEND;TZID=Australia/Melbourne:20151008T170000
DTSTAMP:20260404T054619
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LAST-MODIFIED:20151001T035816Z
UID:7129-1444309200-1444323600@marketing.com.au
SUMMARY:Safely Unlocking Your Biggest Asset - Audience Data
DESCRIPTION:Publishers large and small are united by one very common and often painful issue – how can they safely unlock their biggest asset – their audience data. Increasingly the approach is programmatic but it’s loaded with as many questions as answers. \nJoin IAB Australia\, Audience 360\, Carsales\, Sensis\, Krux and AppNexus as they explore how holistic programmatic solutions can provide both data protection and the potential for audience extension monetisation. Topics of discussion will include creating dynamic creative opportunities\, realising the value of granular data and the new media opportunities for both video and social. \nTopics to be covered include: \n\nThe de-coupling of audiences and inventory: What this means for Publishers\, Advertisers and their Agencies.\nMonetising Audience Data – the Publisher’s Perspective\nPitfalls to be aware of when profiting from audience data.\nWhat is 2nd party data?\nWhy we are seeing more demand from marketers for 2nd party data?\nHints and tips for successful 2nd party data sharing\nHow Sensis and other directory businesses are transforming into digital first businesses
URL:https://marketing.com.au/event/safely-unlocking-your-biggest-asset-audience-data/
LOCATION:PwC\, Lvl 19\, Freshwater Place\, 2 Southbank Bd\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Melbourne,Presentation
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