BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20140405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20141004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20150404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20151003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20160402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20161001T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150715T080000
DTEND;TZID=Australia/Melbourne:20150715T123000
DTSTAMP:20260404T044845
CREATED:20150624T111225Z
LAST-MODIFIED:20150624T111225Z
UID:6833-1436947200-1436963400@marketing.com.au
SUMMARY:Connected Consumer: The future of digital retail experience
DESCRIPTION:In a changing customer world\, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands\, ‘always on’ technology makes it possible for consumers to interact with brands in new ways\, and whenever they want. \nAnd as omni-channel provides consumers with a seamless experience\, how are retailers going to make it profitable using the traditional supply chain? How can retailers remain relevant to the consumer? And how can retailers use design thinking to put the consumer at the heart of everything they do? \nConsumers are now better than retailers at using the technology and information at their fingertips to shop. \nAnd they demand more. Retailers need to move fast to embrace marketing technology\, avoid consumer frustrations\, and keep their customers from going elsewhere. The way retail brands adapt towards the new retail business model will affect the consumer’s perception for years to come. \nFor every brand that needs improvement\, there’s but a handful that are doing it well. \nApple has the greatest sales revenue per square metre space of any retailer in the world ahead of luxury brands and jewellery retailers – they are at the apex of digital tech\, luxury brand and consumer science. Commonwealth Bank went from being the laggard in their sector in customer experience in Australia becoming #1 and in the process have risen their fortunes to become Australia’s largest company. Delta Airlines in the US had a similar journey.
URL:https://marketing.com.au/event/connected-consumer-the-future-of-digital-retail-experience/
LOCATION:Teachers Federation Conference Centre\, 37 Reservoir Street\, Surry Hills\, NSW\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Presentation,Sydney
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
END:VEVENT
END:VCALENDAR