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DTSTART;VALUE=DATE:20150209
DTEND;VALUE=DATE:20150312
DTSTAMP:20260406T143331
CREATED:20150116T062244Z
LAST-MODIFIED:20150116T062244Z
UID:6380-1423440000-1426118399@marketing.com.au
SUMMARY:PRIA Summer Master Class
DESCRIPTION:The Public Relations Institute of Australia (PRIA) is proud to offer this 3 day intensive PRIA Summer Master Class to guide the PR leaders of the future. \nWhy? \n\nGain a competitive edge over others in the industry\nLearn from industry leaders\nBecome the next industry leader\nUpgrade your status\, and move up in the PR world. 24 CPD points are on offer.\n\nUpon completion\, graduates will also receive a certificate. \nWho? Whether you are an emerging practitioner and PR professional\, you will get fast insights\, strategies and tools to jump to the next level. \nHow? Prices from $1\,399 will give you a three-day investment which includes: \n\n7 facilitators\nAll work materials;\nThree full days of refreshments; and\nA chance to mingle with PR professionals.\n\nNumbers are limited to 25\, so you will have the opportunity to ask questions and explore issues of particular interest to your career and organisation.
URL:https://marketing.com.au/event/pria-summer-master-class/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Public Relations,Sydney
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DTSTART;VALUE=DATE:20150217
DTEND;VALUE=DATE:20150219
DTSTAMP:20260406T143331
CREATED:20150116T041338Z
LAST-MODIFIED:20150116T041338Z
UID:6346-1424131200-1424303999@marketing.com.au
SUMMARY:Content Strategy Masterclass
DESCRIPTION:93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy\, and only 33% say they are effective at content marketing.1 \nWith brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy\, including: \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy.
URL:https://marketing.com.au/event/content-strategy-masterclass/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Presentation,Sydney
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DTSTART;TZID=Australia/Melbourne:20150218T040000
DTEND;TZID=Australia/Melbourne:20150218T180000
DTSTAMP:20260406T143331
CREATED:20150116T053007Z
LAST-MODIFIED:20150116T053007Z
UID:6367-1424232000-1424282400@marketing.com.au
SUMMARY:2015 SMG Media Futures
DESCRIPTION:Now in its 30th year\, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth\, and the only survey of its kind of national advertisers and key media executives around the country. \nStarcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results of the Annual Media Futures Survey in Melbourne followed by a panel discussion on the critical issues.
URL:https://marketing.com.au/event/2015-smg-media-futures/
LOCATION:The Hub Meeting Room\, Level 6\, 28 Freshwater Place\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation
ORGANIZER;CN="Australian Association of National Advertisers":MAILTO:http://aana.com.au
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DTSTART;TZID=Australia/Melbourne:20150218T120000
DTEND;TZID=Australia/Melbourne:20150218T140000
DTSTAMP:20260406T143331
CREATED:20150116T063146Z
LAST-MODIFIED:20150116T063146Z
UID:6383-1424260800-1424268000@marketing.com.au
SUMMARY:Writing your professional horoscope for 2015 - What Do You Want?
DESCRIPTION:Did you have a successful 2014? From a work and personal perspective\, did you achieve everything that you wanted\, or did it feel like it was outside of your control? \nPersonal leadership is about ensuring that you have clarity around your own definition of ‘success’. Having clear professional goals prevents you from getting distracted and caught up in other people’s definition of ‘success’; especially in times of stress\, when it is easy to lose sight of the big picture. . \nThis session will provide you with some simple tools\, to use on a regular basis\, to set your definition\, write your professional horoscope and stay focused on what it is you really want. \nAbout the speaker:\nJudith Sellick has been working in the field of leadership development for over 20 years\, and has had her own business for fourteen of those years. Her two passions are assisting people to be the best possible leaders\, and developing high performing teams. Judith’s clients cover a range of the professional spectrum\, from global management teams\, with turn overs of 7 billion dollars\, through to up and coming young leaders within not for profit organisations. She has many years experience working in professional service firms including finance\, engineering\, law\, accounting and architecture. Judith demystifies leadership and provides sound building blocks to develop your leadership. \nAt this session\, Judith will be exploring building block number one – what is your definition of success?
URL:https://marketing.com.au/event/writing-professional-horoscope-2015-want/
LOCATION:Hunt and Hunt\, Level 10\, 400 King William Street\, Adelaide\, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Marketing,Presentation
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