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DTSTART;VALUE=DATE:20150209
DTEND;VALUE=DATE:20150312
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UID:6380-1423440000-1426118399@marketing.com.au
SUMMARY:PRIA Summer Master Class
DESCRIPTION:The Public Relations Institute of Australia (PRIA) is proud to offer this 3 day intensive PRIA Summer Master Class to guide the PR leaders of the future. \nWhy? \n\nGain a competitive edge over others in the industry\nLearn from industry leaders\nBecome the next industry leader\nUpgrade your status\, and move up in the PR world. 24 CPD points are on offer.\n\nUpon completion\, graduates will also receive a certificate. \nWho? Whether you are an emerging practitioner and PR professional\, you will get fast insights\, strategies and tools to jump to the next level. \nHow? Prices from $1\,399 will give you a three-day investment which includes: \n\n7 facilitators\nAll work materials;\nThree full days of refreshments; and\nA chance to mingle with PR professionals.\n\nNumbers are limited to 25\, so you will have the opportunity to ask questions and explore issues of particular interest to your career and organisation.
URL:https://marketing.com.au/event/pria-summer-master-class/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Public Relations,Sydney
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DTSTART;VALUE=DATE:20150217
DTEND;VALUE=DATE:20150219
DTSTAMP:20260406T010550
CREATED:20150116T041338Z
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UID:6346-1424131200-1424303999@marketing.com.au
SUMMARY:Content Strategy Masterclass
DESCRIPTION:93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy\, and only 33% say they are effective at content marketing.1 \nWith brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy\, including: \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy.
URL:https://marketing.com.au/event/content-strategy-masterclass/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Presentation,Sydney
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